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IPL 2015
W H A T D O E S S O C I A L M E D I A S A Y ?
A N A N A L Y S I S O F T H E O P E N I N G W E E K O F I P L 8
Executive summary
• Total Mentions of IPL 8 season on Social Media till date is 1,86,569. 88.55% on Twitter!
• Gender Distribution: 85% Male & 15% Female • Sentiment: Neutral – 89.35%, Positive – 9.85%, Negative – 0.80% • Buzz of #IPL8 in last 9 Days on Twitter – 69K • Buzz of #PEPSIIPL in last 30 Days on Twitter – 109K • The official Page of IPL on Facebook has increased its fan base by 400K this
season • KKR is the favorite team on Facebook with 11 Million Fans • IPL official profile has 2.5 Million Followers on Twitter! • CSK is the favourite team with 1.4 Million Followers on Twitter • 1 Lakh views of IPL 8 Opening ceremony promotion video on Youtube! • 52,778 Followers on Instagram • 1 Million Followers on Google +
IPL T20 - the world’s “richest cricket tournament”
League's chairman and Commissioner: Ranjib Biswal
IPL chief operating officer: Sundar Raman
IPL 8 Dates: 8th April 2015 to 24th May 2015
Participants and Matches: 8 Participants and 60 Matches
Key Facts:• The IPL is the most-watched Twenty20 league in the world• The IPL was inaugurated in 2008• In 2008, Sony paid $1 billion for the broadcasting rights over a ten-year period• In 2010, the IPL became the first sporting event to be broadcast live on YouTube• IPL was sponsored by DLF after they paid $50 million for a five-year sponsorship of
the competition till 2012• Pepsi took over the contract for the 2013 IPL season after paying close to $72 million
for the 5-year contract• The brand value of the 2014 Indian Premier League was estimated to be around US
$7.2 billion
Champions of IPL8 (2015) bag 15 Crores!According to the rules of IPL, half of the prize money must be given to the players
The Indian Premier League (IPL) (currently known as the PepsiIndian Premier League for sponsorship reasons) is an annualIndian Twenty20 cricket tournament, founded in 2008 by theBCCI.
Franchises retained 123 players 8th IPL season before movinginto auction. Yuvraj Singh (RCB player) was sold to DelhiDaredevils for 16 crores INR - a record bid in IPL auction history.A total of 67 players were sold out in the auction and all
franchises spent total of 87.60 Crores to buy players.
IPL Champions so far!
KingsXIPunjab vs KKRCSK vs MIKKR vs CSK
CSK vs RCB CSK vs MI RCB vs DC CSK vs RR
201420132012
2008200920102011
? #2015
Total Mentions of IPL 8 season on Social Media till date is
1,86,56988.55%
10.93%
0.42% 0.08% 0.01%
Twitter Facebook Google + Tumblr videos
Source Distribution of Buzz
Gender Distribution of Buzz on Social Media
85%Male
15%Female
Sentiment Distribution as per the buzz on Social Media
0.80%
9.85%
89.35%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
Negative
Positive
Neutral
Buzz of #IPL8 in last 9 Days on Twitter
69,263Overall Buzz
16,043Mentions on
07th April 2015
Buzz of #PepsiIPL in last 30 Days on Twitter
109,115Overall Buzz
14,298Mentions on
07th April 2015Did you know?
All the Teams this IPL season has a PPI (Profile Performance Indicator)* of 100%on Twitter!
* The PPI shows how many interactions happen on a profile, how engaged the followers are and how fast a profile is growing.
It helps to gauge the real image of a profile.
1,988 Runs Scored from boundaries
3,371Total Runs Scored in IPL8
Did you know?
Virender Sehwag has hit 438 boundaries (332 fours and 106 sixes) - most by any
batsman in the IPL. Sehwag is ahead of Chris Gayle's tally of 432
IPL buzz across the Globe
IPL-8 (2015) Leveraged on Social Media PlatformsThey marked their footprint on social medias like Facebook, Twitter,
Youtube, Instagram and Google +
India 76.46%
US 5.06%
Pakistan – 3.65%
UK – 2.91%
Nepal – 1.47%
UAE – 1.27%
Others – 3.34%
Increase in Fanbase on IPLs facebook Page
Increased by 400,00013.1Million likes currentlyTotal Increase since 07/04/2015
Fanbase of IPL 8 Teams on facebook Page
1105780610751675
8656962
7054705
6025220
2865372 2855632
2367379
0
2000000
4000000
6000000
8000000
10000000
12000000
Kolkata KnightRiders
Chennai SuperKings
Mumbai Indians Kings XI Punjab Royal ChallengersBangalore
SunRisersHyderabad
Rajasthan Royals Delhi Daredevils
KKR is the favorite team on
FB with 11 Million Fans
Popular posts on their Team pages on Facebook
230K likes!
CSK is the favourite team with 1.4 MillionFollowers on Twitter
1443629
1043671
955294914484
652414
622353
568819
539529Chennai Super Kings
KolkataKnightRiders
Mumbai Indians
Royal Challengers
Kings XI Punjab
Rajasthan Royals
SunRisers Hyderabad
Delhi Daredevils
Number of FollowersTeams: Increasing order by their Fanbase
Popular Tweets so far
1 Lakh views of IPL 8 Opening ceremony promotion video on Y !
Methodology
Simplify360’s online proprietary listening tool is used for collecting the data, counting
the number of mentions and other stats.
All the data and images are take from the official pages on Twitter, Facebook. And
IPLT20 website.
Period of analysis: April 07, 2015 to April 16, 2015
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