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This presentation explains how the Mentions component in Brandwatch can be used effectively for any type of analysis. More info can be found here: http://www.brandwatch.com/category/brandwatch-tech/
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Utilising the Mentions Component
#brandwatchtips
Georgia Tregear & Stefanie Bull: Brandwatch Senior AMs
2© 2013 Brandwatch | www.brandwatch.com
The Mentions Component
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Why is the Mentions Component so great?
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• Easy to use
• Quick insights
• Read verbatim in detail
• Manipulate the data using filters
• Bulk actions
• Rules and Alerts
4© 2013 Brandwatch | www.brandwatch.com
Use Case
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Premier Inn
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• Premier Inn PR Team
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Live Demo
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Key Takeaways
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Top 5 #brandwatchtips
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• The mentions component is your friend
• Use the “add to dashboard” feature to open up additional functionality when analysing peaks
• Create Rules
• Create Alerts
• Don’t forget about Live Stream
9© 2013 Brandwatch | www.brandwatch.com
Questions
