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Global Sports Media Yearbook 2010
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved137
Brazil
Population 198,739,269
GDP/PPP $2,030bn
GDPpercapital $10,300
TVHH 53million
Totalpay-TV 6.3million
CableTVsubs 4.2m
SatelliteTVsubs 2.4m
Broadbandsubs 2m
Mobilebroadband 300,000
Digitalswitchover June2016
Population 198,739,269
GDP/PPP $1,998bn
GDPpercapita $10,200
TVHouseholds 53m
Totalpay-TV 6.9m
Brazil
The Brazilian broadcasting market has long been dominated by the powerful Organizações Globo media group. The company operates a nation-wide free-to-air network and a range of pay-television channels and pay-per-view services. It also holds minority stakes in the leading cable and digital satellite platforms and, as if that weren’t enough, it has a wide range of top domestic and international media rights to top soccer properties – a key draw in soccer-mad Brazil, due to host the Fifa World Cup in 2014.
Globo’s rivals have tried hard in recent years to whittle down its huge market share, and to some extent have succeeded, with Rede Record in particular increasing its audience share through a successful mix of soap operas and top sport – including the 2010 and 2012 Olympic Games and the 2011 and 2015 Pan American, all of which it snatched from long-term rights holder Globo in the past two years.
Globo has fought back by teaming up with fellow commercial broadcaster Bandeirantes to buy non-exclusive free-to-air rights to the 2014 and 2016 Games. Globo also acquired exclusive pay-TV, new media and mobile rights, paying the lion’s share of the combined $140 million fee. Record also jumped in, paying $30 million for shared free-to-air rights, for a total of $170 million, nearly triple the $60 million fee paid by Record for 2010 and 2012. The deal was central to Rio’s winning bid to host the 2016 Games, but also notable as it cuts out internet and mobile operator Terra from the rights it acquired pan-regionally for the 2008, 2010 and 2012 Games.
The bigger challenge to Globo will nevertheless come from pay-television, which has a penetration rate of just over 10 per cent – low by Latin American standards. Rising competition from new players, including Spain’s Telefônica and Mexico’s Telmex, as well as local telecoms operators Embratel and Oi, will almost certainly be felt in the next few years.
Even the government has had a go at reducing Globo’s dominance; in 2006, the competition authority, the CADE, ruled that Globo could not maintain exclusive control over top domestic and international soccer rights, a decision which led Globo to sublicense its popular sports channels, SporTV and SporTV2, to rival pay-TV operators. Even so, although Globo’s rating has fallen 17 per cent over the past four years, it still more than doubles the rating of closest rival Record.
Brazil will switch off its analogue signal on 29 June 2016, and it has begun testing digital terrestrial transmissions in several cities. The government adopted the Japanese DTT standard ISDB-T, adapting it to the Brazilian market under the name SBTVD.
At the end of Q2 2009, Brazil had close to 100,000 subscribers to HD services, with Sky holding around 60,000 and cable operator NET Servicios having the remaining 40,000.
Global Sports Media Yearbook 2010
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved138
Brazil
Free-to-air Broadcasters
Radio e Televisão Record
Type Free-to-air commercial broadcaster
W www.rederecord.com.brARua da Várzea 240, 01140-080 SP São Paulo, BrazilCPaulo Calil – Sports acquisitions [email protected] + 55 11 2184 5459F + 55 11 3660 5065
Ownership Igreja Universal do Reino de DeusReach UniversalChannels Rede Record, Record News
Majorsportsrights GamesOlympic Games 2010-2016, Pan American Games 2011 & 2015
Radio e Televisão Bandeirantes
TypeFree-to-air commercial broadcaster
W www.band.com.brAR. Radiantes 13, 05699-900 SP São Paulo, BrazilCCarlos Gomes – Sports [email protected]+ 55 11 3131 1313F+ 55 11 3131 3447
OwnershipGrupo Bandeirantes de ComunicaçãoChannels Band network. Also owns BandSports pay-TV sports channel
MajorsportsrightsSoccerEuro 2012, Campeonato Brasileiro to 2011,Copa do Brasil to 2011, Copa Sudamericana, 2010 Fifa World Cup (all sublicensed from Globo) OlympicsOlympic Games 2014 & 2016
Sistema Brasileiro de Televisão (SBT)
Type Free-to-air commercial broadcaster
W www.sbt.com.brAAv. das Comunicações, 04 – Osasco, SP São Paulo, BrasilT + 55 11 7087 3000F+ 55 11 7087 3509CLuiz Carlos Crespo – International salesE [email protected]
Ownership Grupo Silvio SantosReach97%ChannelsSBT
Rede TV!
Type Free-to-air commercial broadcaster
W www.redetv.com.brAAv. Presidente Kennedy, 2869, Vila São José - Osasco - SP São Paulo, BrazilCTerence Mattar de Carvalho Paiva – Head of [email protected]+ 55 11 3306 1102F+ 55 11 3306 1066
Ownership Amilcare Dallveo and Marcelo de CarvalhoReach 82%Channels Rede TV!
MajorsportsrightsMotorsportsA1GP to end 2008-09
Brazil: TV ratingsBroadcaster 2005 2006 2007 2008
Globo 21 21.4 18.7 17.4
Record 5 6.1 7.2 8.3
SBT 9 7.6 6.5 6.3
Bandeirantes 2 2.1 2.3 2.5
RedeTV! 1.8 1.5 1.5 1.7
Ibope.Eachratingpoint=52,300TVHHinGreaterSaoPauloarea
Globo TV Network
Type Free-to-air commercial broadcaster
W www.tvglobo.com.brARua Evandro Carlos de Andrade 160 – 7 andar, 04583115 SP São Paulo, BrazilCMarcelo Pinto – Globo TV Network [email protected] + 55 21 2540 1415F + 55 21 2540 6967
OwnershipOrganizações GloboChannels/Platforms Rede Globo network; pay-sports broadcaster SporTv, pay-per-view soccer service Premiere Futebol Clube, sports portal globoesporte.globo.com.
MajorsportrightsSoccer2010 & 2014 Fifa World Cup, Euro 2012 Campeonato Brasileiro national league to 2011, Carioca state championship to 2011, Paulista state championship to 2011, Uefa Champions League to 2011-12, Copa Libertadores and Sudamericana to 2014, Copa do Brasil to 2011Motorsport Formula 1OlympicsOlympic Games 2010-2016VolleyballFIVB Grand Prix, World League, World Cup, Beach Volleyball World Tour
Brazil: Key sports rights at a glanceProperty Broadcaster Years Fee
Soccer:FifaWorldCup Globo,Band*,SporTV 2010&2014 $380m
Soccer:CptoBrasileiro Globo,Band*,SporTV,PFC 2009to2011 R$420m/yr
Soccer:CopaLibertadores Globo,Band*,SporTV 2009to2014 $30m/yr
Soccer:Nationalteam Globo,SporTV 2007to2010 $1m/match
Motorsport:Formula1 Globo,SporTV 2007to2010 $10m/yr**
Volleyball:FIVBWorldLeague Globo 2006to2010 $20m**
OlympicGames RedeRecord 2010&2012 $60m
OlympicGames Globo,Band,RedeRecord 2014&2016 $170m
Sportcal,2009*sublicencefromGlobo2014&2016**Estimate
Esporte Interativo
Type Free-to-air commercial broadcaster, mobile-TV
W www.esporteinterativo.com.brARua Visconde de Ouro Preto 75, 22250-180 RJ Rio de Janeiro, BrazilCCarlos Moreira – Executive directorE [email protected] + 55 21 2103 7716F + 55 21 2103 7701
Ownership ManagementReach28m TVHHChannelsTV Esporte Interativo via satellite, online and mobile
MajorsportsrightsSoccer Bundesliga to 2011-12, Uefa Champions League to 2011-12 (1st pick Tuesday match), Italian Serie A to 2009-10, Portuguese Liga Sagres to 2009-10, Africa Cup of Nations 2010 and 2012Basketball FIBA package: World Championships, Pre-Olympic tournaments, U19 World Cup Internetandmobile Uefa Champions League to 2011-12 (1st pick Tuesday match)
Global Sports Media Yearbook 2010
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved139
Brazil
Net Serviços de Comunicação
TypePay-TV cable operator
W www.netcombo.com.brARua Verbo Divino 1356 – 1st floor, 4719002 São Paulo, BrazilC Fernando Magalhães – Director of TV channelsE [email protected] + 55 11 2111 2815SeealsoGlobosat
OwnershipTelmex/Embratel (30%), Globo (12%), publicly-traded
Subscribers 3.6m (Q3 09)Basicsportschannel SporTV, SporTV2, Upper-tiersportschannels ESPN Brasil, ESPN International, BandSports Ppvservices Premiere Futebol Clube, Premiere Combate
Oi
TypePay-TV digital satellite operator
W www.oi.com.brAR. Humberto de Campos, 425, 8th floor, 22430-190 Rio de Janeiro – RJ. BrazilCLuis Volpini – Manager Oi TVE [email protected]+ 55 21 3131 3606F+ 55 21 3131 2626CChris Mendes – [email protected]+ 55 21 8801 1373
Ownership Publicly-traded
Pay-TVsubscribers62,000 (Q3 09)Basicsportschannels SporTV, SporTV2, Esporte Interativo Upper-tiersportschannel ESPN Brasil, ESPN, BandSports, Woohoo Ppvservices Premiere Futebol ClubeMobilesubscribers 34.8m (Q3 09Sportscontent Oi launched a mobile-TV service in May 2009. The new service carries ESPN Brasil, ESPN, Woohoo and Esporte Interativo mobile channels
Sky Brasil
Type Pay-TV digital cable and satellite operator
W www.sky.com.brARua Itapiru 1209/304A, 2025/1032 Rio de Janeiro, BrazilT+ 55 21 2502 1233CSee SporTV
OwnershipDirecTV (74.1%), Globo (25.9%)
Subscribers 1.8m (Q3 09BasicsportschannelSporTV, SporTV2, UppertiersportschannelsBandSports, ESPN, ESPN Brasil, Speed, The Golf ChannelPpvservices Premiere Futebol Clube, Premiere Combate
Terra
TypeBroadband and mobile-TV operator
W www.terra.com.brAAv. Nações Unidas, 12/901 – 12th Floor, CENU – North Tower, 04578 – São Paulo, BrazilCPedro Rolla – Sports [email protected]+ 55 11 5509 0500F + 55 11 5509 0505
OwnershipTelefônica
Uniquevisitors12 million per monthSportscontentBroadband and mobile rights to 2010 and 2012 Olympic Games.Operates joint-venture sports portal, ESPN360, with ESPN
TVA / Telefônica TV Digital
TypePay-TV cable and satellite operator
W www.telefonica.com.brARua Martiniano de Carvalho, 851 – 17º andar, Bela Vista - SP Cep 01321-001 BrazilT+ 55 11 3549 7200F+ 55 11 3549 7202
OwnershipGrupo Abril, Telefônica
Subscribers508,800 (Q3 09BasicsportschannelsSporTV, SporTV2PremiumsportschannelsESPN Brasil, ESPN, BandSports, Speed, WooHoo, Premiere Futebol Clube
Via Embratel
Type Pay-TV digital satellite operator
W www.viaembratel.com.brAAv. Marechal Rondon 260, 13063-001 – Campinas – São Paulo, BrazilCMaria Regina dos Santos – Program [email protected]+ 55 19 3721 6304F + 55 21 2121 6388
OwnershipTelmex
Subscribers 241,897 (Q3 09Basicsportschannel SporTV, SporTV2, Upper-tiersportschannelsESPN Brasil, ESPN, BandSports, WooHoo, Speed.PpvservicesPremiere Futebol Clube, Premiere Combate
Multichannel Operators
Brazil: Pay-TV subscribers 2005 2006 2007 2008 2009*
Cable 2,511 2,842 3,228 3,811 4,157
Satellite 1,438 1,479 1,762 2,092 2,350
MMDS 227 258 347 398 379
Total 4,176 4,579 5,337 6,301 6,886
Source:Anatel*toJuly09
Global Sports Media Yearbook 2010
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved140
Brazil
Claro
TypeMobile operator
W www.claro.com.brCFiamma Zarife – Senior [email protected] + 55 11 9301 0014C João Victor Martins – Senior [email protected] + 55 11 9415 7215
Ownership América Móvil (Telmex)
Subscribers40m (Q2 09)SportscontentClaro carries the Esporte Interativo mobile channel
TIM TV
Type Mobile operator
W www.tim.com.brSeniorexecutive Alexandre [email protected] + 55 21 8113 0699
OwnershipTelecom ItaliaSubscribers38m (Q2 09)SportscontentTim TV carries ESPN Brasil and Esporte Interativo mobile channels
Vivo
TypeMobile operatorW www.vivo.com.brT+ 55 11 7420 1062
OwnershipTelefônica (50%), PT (50%)Subscribers 50m (end 2009)
Multichannel Operators – Mobile
Pay-TV Broadcasters
Type Pay-TV sports channel
W www.band.com.brARua Carlos Cyrillo Jr 92, 0561 4000 SP São Paulo, BrazilCEvandro Figuiera – International coordinatorE [email protected] + 55 11 3131 1313F + 55 11 3743 0244
Ownership Grupo Bandeirantes de Comunicação
MajorsportsrightsSoccerCopa do Brasil, Bundesliga to 2011-12, 2010 World Cup qualifers (Asia, Europe, North and Central America)Basketball NCAA, Spanish ACB LigaMotorsport Nascar, IndyCar to 2010, South American Formula 3, FIM MotocrossTennis WTA Tour
ESPN Brasil Videocom Brazil
Type Pay-TV sports channel, mobile-TV
W www.espn.comARua Piraciciaba 175, Sumaré, São Paulo, 01254-050, BrazilCCarlos Maluf – Director of acquisitions and programming [email protected]+ 55 11 3677 7550
OwnershipESPNCarriage all major pay-television platforms
MajorsportsrightsSoccerCopa do Brasil, Uefa Champions League to 2011-12, English Premier League to 2009-10, Italian Serie A to 2009-10 Tabletennis ITTF Pro Tour to 2011
TypeTeleport operator and production services integrator (horse racing)
Wwww.videocom.com.brA Pça Santos Dumont 31- Tribuna B, Gávea, Rio de Janeiro, 22470-060 RJ, BrasilT+55 11 5078 9938 F+55 11 5594 5822CGuilherme Rabello - International [email protected]
ChannelsTV Jockey (owned by Jockey Clube Brasileiro)MajorsportsrightsLive content from 4 racetracks (Jockey Club Brasileiro, Jockey Club do Paraná, Jockey Club do Rio Grande do Sul and Jockey Club de Campos)
BandSportsPremiere Futebol Clube/ Premiere Combate
TypePay-per-view soccer service
W www. pfc.globo.comARua Itapiru 1209/304A, 2025/1032 Rio de Janeiro, Brazil CFernando Manuel – Head of acquisitions Marcia Cintra – Director of sports contractsE [email protected]+ 55 21 2540 1446F+ 55 21 2266 7544
OwnershipGloboChannelsPFC, PFC Internacional and Premiere Combate (ppv combat sports channel)
MajorsportsrightsSoccerCampeonato Brasileiro national league to 2011, Carioca state championship to 2011, Paulista state championship to 2011, Copa do Brasil to 2011, State championships of Minas Gerais, Pernambuco, Santa Catarina, Rio Grande do Sul, Baia, Parana, Goias
SporTV
TypeBasic pay-TV sports channels
W www. sportv.globo.comARua Itapiru 1209/304A, 2025/1032 Rio de Janeiro, BrazilCClaudia de Macedo – Research and acquisitions director E [email protected]+ 55 21 2502 1233CElton Simões – Managing [email protected]
OwnershipGlobosat Programadora Ltda (Globo)ChannelsSporTV, SporTV2
MajorsportsrightsSoccer 2010 & 2014 Fifa World Cup, Campeonato Brasileiro national league to 2011, Carioca state championship to 2011, Paulista state championship to 2011, Uefa Champions League to 2011-12, Copa Libertadores and Sudamericana to 2014, Copa do Brasil to 2011.BasketballNational teamsMotorsportFormula 1VolleyballFIVB Grand Prix, World League, World Cup, Beach Volleyball World TourOtherFIG Gymnastics World Championships, Davis Cup tennis.
