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© MyTrainLocal. All rights reserved. Growing Your Event powered by Social Media tools built for race and event directors. Event Setup Instructions www.MyTrainLocal.com www.RaceLinkUp.com

Grow Your Race or Event

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MyTrainLocal and RaceLinkUp help you grow registrations for your events. We help you enable athletes to be promoters of your event.

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Page 1: Grow Your Race or Event

© MyTrainLocal. All rights reserved.

Growing Your Event

powered by

Social Media tools built for race and event directors.

Event Setup Instructions

www.MyTrainLocal.comwww.RaceLinkUp.com

Page 2: Grow Your Race or Event

© MyTrainLocal. All rights reserved.

Sign in* then click List your events

#1

#2

* IMPORTANT: Signing in using Facebook enables you to promote events much more easily across all of your Facebook pages and groups. WE DO NOT POST WITHOUT YOUR ADVANCED APPROVAL.

Page 3: Grow Your Race or Event

© MyTrainLocal. All rights reserved.

Complete the details of your event. IMPORTANT:1) Provide a link to your registration page so we can put it on your Facebook page(s)!2) Claim the race.3) Choose your race promoter/director company or create a new one.

Page 4: Grow Your Race or Event

© MyTrainLocal. All rights reserved.

Set up your race promoter profile.* If your race is part of a series then create the series logo here.

*This screen will only appear if you indicated a need to create a new race promoter profile.

Page 5: Grow Your Race or Event

© MyTrainLocal. All rights reserved.

Describe your event. Copy text straight from your website if you wish.

Then insert a link to your results or copy them right into your

listing.

Add your sponsor’s logos and information so they can be prominently displayed and promoted in your communications.

1) Publish your race details and your registration link on your

race Facebook page.If you are Facebook connected your

Facebook pages will automatically appear. 2) Easily add your calendar to your website with our code

snippet.

Add details, add sponsors and publish your event

Page 6: Grow Your Race or Event

© MyTrainLocal. All rights reserved.

Share on your personal wall & your race page wall

Share in any groups (offers exceptional visibility!)

Link to any of the calendars you have on MyTrainLocal and RaceLinkUp & Invite anyone who subscribes to your MyTrainLocal and RaceLinkUp calendars (offers exceptional visibility!)

PROMOTE!

Craft a single message to add context to each of the posts

Page 7: Grow Your Race or Event

© MyTrainLocal. All rights reserved.

- Create a discount code that is “unlocked” only by athletes who post your race details to their Facebook page(s)!- The details, but not the code*, are listed in our directory.- See your discount, but not the code*, advertised on Facebook and Google.- See your discount, but not the code*, rotated in our daily email to thousands of athletes

*The discount code is only “unlocked” when an athlete posts your race details to

Facebook. Then her friends have to post in order to unlock their discount code. We ensure it all happens and we provide the

confirmation stats for you!

Add Registration Discounts

Page 8: Grow Your Race or Event

© MyTrainLocal. All rights reserved.

Upload your entire race registration list, and any other contact list, in order to communicate in a more effective and targeted way.

The email customization tool lets you include any deals, discounts, sponsor info and anything else you’d like to communicate to your registrants OR unregistered contact list.

We keep track of who is registered and who is not based on the lists you give us. Now you can mail to either list or all!

Email Tools

Page 9: Grow Your Race or Event

© MyTrainLocal. All rights reserved.

Review your listingVisit your listing any time to promote, send emails, make changes to your event or track how your event’s promotion using Race Reach.

Race Reach shows you all the places your event is getting promotion and who is promoting it!

Page 10: Grow Your Race or Event

© MyTrainLocal. All rights reserved.

All the calendars your event is linked to and how many athletes show as attending

All your unlocked discounts that have been claimed by which athletes.

All the posts that have been shared on Facebook and who shared them.Assuming a conservative assumption that each post is seen by 25 Facebookers, that’s 600 race info “invites” to friends for this event.

Race Reach DashboardOnly viewable by event owner

Page 11: Grow Your Race or Event

© MyTrainLocal. All rights reserved.

Learn more

Contact:Mark Luckinbill919.279.0514

[email protected]