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Grow Your Business at the World's Largest Sourcing Event for Baby,
Child and Maternity Products
*2016 forecast
The 16th Shanghai International Baby Children and Maternity Products Industry Expo
20-22 July 2016National Exhibition and Convention Center (Shanghai)NEW!
www.cbmexpo.com
223,305m2
3,000brands*
2,250exhibitors*
85,000visitors*
East Entrance Hall
56 7
8
Held annually in Shanghai, the Shanghai International Children Baby Maternity Industry Expo (CBME China) is the world's largest sourcing event for baby, child and maternity products. It is the must-attend event for buyers looking to find good quality products and reliable sourcing partners. This is your opportunity to showcase your products, meet volume buyers and get sales orders.
CBME China - Your Partner forBusiness Success
A comprehensive showcase of all sectors in the industry
Dates:Move in: 18-19 JulyExhibition: 20-22 July
Dates:Move in: 18-19 JulyExhibition: 20-22 July
CBME China 2016Show Scale:223,305 sqm exhibition space3,000 brands*2,250 exhibitors* 85,000 trade buyers*
Venue: (NEW!)National Exhibitionand Convention Center (Shanghai)
CBME China 2015205,000 SQM ( 23% to 2014)
Total Number of Brands2,836 ( 16.8% to 2014)
Total Number of Exhibitors2,147 ( 22.6% to 2014)
Visitor Attendance81,518 Unique Trade Visitors ( 8.5% to 2014)
*2016 forecast
Product CategoriesMaternity and Baby Care Products
Maternity Clothing,Underwear and Accessories
Food, Health Care Products and Snacks
Baby Carriages, Car Seats and Furniture
Toys, Educational Products and Souvenirs
Child, Baby and Teenager Clothing,Footwear and Accessories
International Pavilions
Licensing Zone
Cool Kids Fashion Shanghai
6.1
5.1 8.17.1
5.2
6.2
8.27.2
LicensingZone
InternationalPavilions
Grasp Your Share of China's Lucrative Baby, Child and Maternity Products Market
Industry confidence for 201565% of companies in baby, child and maternity products industry expects a revenue growth of over 20% in 2015.
65% companies rated 8 or above as having high confidence in the industry (10 as highest).
Source: UBM China (Hangzhou) China Baby Products Industry
Survey 2015
Distribution channelsIn 2014, there are 79,356 baby, child and
maternity products stores in China, +18.5%
from 2013. Development in 3rd-5th tier cities
is the key trend.
Source: ① Neilson Retailers Data Tracking
② UBM China (Hangzhou) China Baby Products Industry
Survey 2015
Continuous growth of averagefamily income In 2015, average family income is USD 1,682. 9.7% is spent on the kids.
Source: 2015 Baby and Maternity Market Research
Report by Neilson
Revenue growth forecast for 2015
> 100%50%-99%
20%-49%1%-19%
< 10%< 50% 0
24%
37%
19%
9% 9%
2%0%
The number of newborns will be 9%-19%
more than that of 2012.
More than 16 million newborns are being
added each year.
About half of China's baby products distributors,
retailers and brand owners/suppliers think
development in 3rd-5th tier cities is the
development trend.
Number of newborns (million)Natural growth rateBirth rate
2009 2010 2011 2012 2013 2014
16.8716.15 16.04 16.35
16.4015.96
0.49% 0.48% 0.48% 0.50% 0.49% 0.52%
1.21% 1.21% 1.24%1.20% 1.19% 1.19%
Birth rate and number of newborns in China
Average Family Income Monthly (USD)
Relaxation of one-child policy will leadto more newborns in coming years
The China Market
China's Baby, Child and Maternity Products Industry
8-10 (High)4-7 (Mid)0-3 (Low)
65%
33%
2%
Relaxation of one-child policy will add more than 16 million newborns every year16.87 million newborns was recorded in China in 2014, bringing its population of 0-14 years old over 225 million by end of 2014.
The number of newborns increased by9%-19% from 2012.
Source: ①② National Bureau of Statistics of China
Retailers Brands owners/SuppliersDistributors
2010 2012 2013 2014 2015
972
1,194 1,165
1,682
1,398
Number of baby products stores
Tier 2 citiesTier 3 & 4 cities and countiesKey cities and tier-1 cities
+21%
+18%
+28%
2012 20136,1159,510
36,696
8,23913,141
45,599
2014
9,952
16,225
53,179
+21% ↑
+23% ↑
+17% ↑
50% 48%
46%
Trends Forecast in 2015
Source: CBME China 2015 post-show report
CBME China is your face-to-face opportunity to --● Meet your customers, understand their sales requirements and increase sales.
● Find quality volume-buyers, develop new business relationships and get quality sales leads.
● Showcase your latest innovations, build your brand and increase mindshare in China.
Meet Over 85,000 Volume-Buyers Lookingfor Your Products
Who will you meet atCBME China?● Agents, distributors and wholesalers
● Baby products stores
● Manufacturers/ Brand owners
● Baby & child wear/ footwear/ Maternity
wear shops
● Buying offices/ Trading companies/
Importers/ Exporters
● Online agents/ Online retailers
● Toy shops
● Supermarkets/ Hypermarkets
● Department stores
● Individual buyers
● Service companies
● Investors
● Media
● Designers
● Others
● Associations/ Consulates…and more
* The show is open to trade buyers only. Only 18 and above will be granted access.
Purpose of Visit
86%
89%
85%
84%
81%
88%
Collect market information
Look for new suppliers
Maintain relationship with suppliers/ business partners
Find new products
Seek franchisors/ principals
Place orders
Business Nature of Visitors
18.1%
37.5%
27.5%
13.6%
6.7%
3.9%5.4%
7.7%
10.1%
3.1%
1.2%
2.7%
4.9%
Manufacturers/ Brand owners
Agents/ Distributors/ Wholesalers
Baby products storesBaby & child wear/
footwear/ Maternity wear shops
Toy shops
Individual buyers
Supermarkets/ Hyperm
arkets
Online agents/ Online retailers
Buying offices/ Trading companies/
Importers/ Exporters
Service companies
Associations/
Consulates
Investors
Department stores
Media
Others
Designers
2.2%2.1%2.3%
We have placed quite a number of orders
even in the first morning at the show. We
benefit a lot from CBME China.
--- Ye Chengfeng, President of Guangdong
Aiyingdao Children's Department Store Co., LtdSource: CBME China 2015 post-show report
Your Gateway to China’s Booming Baby, Child and MaternityProducts Market
Perfect Platform for You to Grow Your Business
Specialized zones and pavilions
International PavilionsCBME China International Pavilions provide international brands with marketing opportunity to introduce and display products to the China market and beyond. Be seen with leading brands from your country and stand out in the busy show floor.
International PavilionsCBME China International Pavilions provide international brands with marketing opportunity to introduce and display products to the China market and beyond. Be seen with leading brands from your country and stand out in the busy show floor.
Licensing ZoneThis is where you can introduce your new properties and brands and initiate licensing deals. Looking to build strategic partnerships, secure promotional tie-ins or take your property worldwide? This is where it all happens.
Licensing ZoneThis is where you can introduce your new properties and brands and initiate licensing deals. Looking to build strategic partnerships, secure promotional tie-ins or take your property worldwide? This is where it all happens.
OEM/ODM PavilionsAre you an OEM/ODM compa-ny? Now, you can participate at CBME China and get new business. At the OEM/ODM pavilions, you will meet not only buyers but also brand owners who are looking for new sourcing partners and get orders.
OEM/ODM PavilionsAre you an OEM/ODM company? Now, you can participate at CBME China and get new business. At the OEM/ODM pavilions, you will meet not only buyers but also brand owners who are looking for new sourcing partners and get orders.
Cool Kids Fashion ShanghaiChina’s premier children's fashion event for trade professionals. It features a complete overview of children clothing and accessories (ages 0-16 years). This is the perfect venue to present new lifestyle and trends for kids fashion.
Cool Kids Fashion ShanghaiChina’s premier children's fashion event for trade professionals. It features a complete overview of children clothing and accessories (ages 0-16 years). This is the perfect venue to present new lifestyle and trends for kids fashion.
The following companies have made CBME China part of their business success
…and more
Your Gateway to China’s Booming Baby, Child and MaternityProducts Market
You Get More than Show Floor Presence atCBME ChinaBaby, Child and Maternity Products Industry Summit and SeminarsGet an inside look at China’s baby, child and maternity market, and learn how to grow your business in the region. Topics include industry trends, success stories, supply chain and distribution centers, e-commerce, panel discussion with industry experts.
Baby, Child and Maternity Products Industry Summit and SeminarsGet an inside look at China’s baby, child and maternity market, and learn how to grow your business in the region. Topics include industry trends, success stories, supply chain and distribution centers, e-commerce, panel discussion with industry experts.
Don't leave the business opportunitiesto your competitors. Contact us to secure your booths now!
CBME AWARDS GalleryCBME AWARDS is China’s child, baby and maternity industry's most anticipated awards. It brings renowned experts, industry leaders and media together. Submit an entry and get the chance to stand out from your competitors and get more media exposure to build up your brand awareness.
CBME AWARDS GalleryCBME AWARDS is China’s child, baby and maternity industry's most anticipated awards. It brings renowned experts, industry leaders and media together. Submit an entry and get the chance to stand out from your competitors and get more media exposure to build up your brand awareness.
CBME Roadshow SeminarsLaunched in 2013, CBME Roadshow Seminars have attracted over 300,000 retailers and distribu-tors from China’s 14 major cities. Be a sponsor of the event and be connected with your targeted clients to get more business opportunities.
CBME Roadshow SeminarsLaunched in 2013, CBME Roadshow Seminars have attracted over 300,000 retailers and distribu-tors from China’s 14 major cities. Be a sponsor of the event and be connected with your targeted clients to get more business opportunities.
…and more
Buyers include:
Private Buyer MeetingsAs a CBME China exhibitor, you can qualify to have pre-arranged meetings with buyers from big department stores, supermarkets, online retailers, chain stores, key distributors from China and abroad. This is the most efficient way for you to learn about their sourcing requirements and start getting sales orders.
Private Buyer MeetingsAs a CBME China exhibitor, you can qualify to have pre-arranged meetings with buyers from big department stores, supermarkets, online retailers, chain stores, key distributors from China and abroad. This is the most efficient way for you to learn about their sourcing requirements and start getting sales orders.
Best Baby Store Sales ContestSales personnel from baby stores all over China vie for the title. Winners are selected based on product knowledge, selling skill and customer service.
Best Baby Store Sales ContestSales personnel from baby stores all over China vie for the title. Winners are selected based on product knowledge, selling skill and customer service.
Integrated Marketing Campaign Brings CBMEChina Forefront in the IndustryCBME China uses a multitude of targeted marketing campaigns to attract a wide range of high-quality buyers to the event and to ensure maximum exposure to the baby, child and maternity buyer community.
2,700+Media exposure
● Print media● Online media● Outdoor media● New media
● Media invitation and news coverage …and more
400,000+Database Marketing
● Telemarketing● Direct Mailing● Electronic Direct Marketing
● SMS Marketing …and more
*2016 forecast
HEAD OFFICE - CHINA
Mr. Luis Euan
+86 21 6157 3833
JAPAN
Ms. Jennifer Nie
+86 10 5765 2888
SPAIN/ PORTUGAL/ FRANCE
Mr. Eduardo Teixeira-Alves
+34 6 5141 5284
UNITED STATES
Ms. Joan Wu
+1 516 562 7872
KOREA
Mr. Enoch Jeong
+82 2 6715 5405
TAIWAN
Ms. Meiyu Chou
+886 2 2738 3898
INDIA
Mr. Gautam Kamboj
+91 22 6172 7124
SINGAPORE
Ms. Alicia Chen
+65 6592 0888*864
TURKEY
Ms. Hatice Dincer
+90 212 2886 400
www.cbmexpo.com
223,305 m2 2,250 exhibitors* 3,000 brands* 85,000 visitors*
SALES OFFICES
CBME China 2016 National Exhibition and Convention Center (Shanghai)
20-22 July 2016
We are MOVING to a NEW VENUE
