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Patterns of Online Communities
Challenge #1 - CLARITY
All communication is mediated
All communication is mediated
All media are real
All people long for unmediated
All people long for unmediated
Takeaway #1 –Be clear with language
Challenge #2 - ENGAGEMENT
All media are real…
…but not all are the right fit
Designers vs. Users
Photo retrieved from Flickr Creative Commons: https://www.flickr.com/photos/larskflem/2472709843
Non-users (latent users)
Active users - Observers
Active users - Creators
Active users - Connectors
Ecosystem of roles
Photo retrieved from Flickr Creative Commons: https://www.flickr.com/photos/larskflem/2472709843
Takeaway #2 –Understand your audience
Challenge #3 - MOTIVATION
Affinity Spaces
Digitally-Mediated Affinity Spaces
Takeaway #3 –Understand your context
Challenge #4 - OPPORTUNITY
If you build it, they will come.
Some places are already crowded
Takeaway #4 –Go to them
Takeaway #4 –Go to them
Find a house that welcomes you
Wipe the dust off your feet
Photo retrieved from XKCD: https://xkcd.com/386/
Admiration for dandelions
Genius in the parachutes
Case Study: We started with games
Photo retrieved from Flickr Creative Commons: https://www.flickr.com/photos/altoexyl/4290622577/
Students reaching students
Five Thresholds
Photo retrieved from http://2100.intervarsity.org/overview/five-thresholds-toolkit
HomeworkBe clear with your language.Shane Hipps - The Hidden Power of Electronic Culture: How Media Shapes Faith, the Gospel, and Church
Understand your audience.Leah Buley – The User Experience Team of One: A Research and Design Survival Guide
Understand your context.James Paul Gee – Situated Language and Learning: A Critique of Traditional Schooling
Go to them.Don Everts and Dough Schaupp – I Once Was Lost: What Postmodern Skeptics Taught Us About Their Path to Jesus
Feel free to be in touch: Email: [email protected] - Twitter: @bretsw
Patterns of Online Communities
Patterns of Online Communities