Smart Button

Peter Kellock( Mentor), Shengdong Zhao(PI)Chen Zhao (EL), Yawen Li (BP)

Developers : Brian, Biyan, Kinyong

NUS School of Computing Human Computer Interaction

By Compreza

Problem and OpportunityNumber of people aged 55 and above worldwide : 1.1 billion*

* Index Mundi < http://www.indexmundi.com/world/demographics_profile.html> ** UN World Population Ageing < http://www.un.org/esa/population/publications/worldageing19502050/pdf/90chapteriv.pdf>

Potential Positive Social Impact

TAM: US$60 billion

SAM: US$20 billion

TM: US$ 2.5 million

TAM All People Aged 55 and above worldwide

1.1 Billion*

US$55/ person

SAM IT access and able to afford

354 million**

US$55/ person

TM Singaporean Market of SAM

0.5 million*

US$5/ person

http://www.indexmundi.com/world/demographics_profile.html

Smart Button- the Unique Solution

Button

Step1

Step2

StepX

Step1

Step2

StepX

Automation

Collaboration 1. Create Button

Call Helen

3.One Click

Skype

Helen Barney

User Name,

Password, Helen

2. Send to

BarneyCall Helen

Single-click control of "any app / any platform”

Why is this hard?

Smart Button Technology

Background research from MIT Our key insight was to adapt & refine it for collaborative

case (Helen + Barney)Secret sauce: based on computer vision - "looks at" the UI like a user.

Adaptive and easy for "Helen" – e.g. no macro scripting

V0.1V0.2V0.3

Solution Needs to be adaptive/intelligent

Apps Different Versions Platforms

Business Model Canvas_ Beginning




We were on the road…

Volunteer Centers

Community Centers

We were on the road…

Interview Numbers:74 4

Key Changes in LLP • Hypothesis: Product should be hardware- a physical button

“ It is nice but I don’t have problems using things at

home now. I will not pay for it. ”

-- <Maria, 52, Housewife>“You have to put up a lot of capital before production ”-- <Toh Ting Poo,24, Manufacturing Engineer >

Key Changes in LLP• Hypothesis: Our Customers might be rich older people and the Elderly Care

Centres.“ I do buy high-tech stuff, like iPhone. Pay for Software? No. ”

-- <Jenny Chee, 63, Dentist>

“ I would like to buy this as a gift to my parents”-- <Cai Sang, 26, Engineer>

But..

“ We don’t really buy software for elderly”

--< Hazal, 26, Lion Home Admin>

“ We would like to help you if you are having volunteer activities using your product.”

-- <Eleanor Yap, Director/ Editor, Ageless Online>

Business Model Canvas_ New



Looking Forward

Thank you for your attention !

• Q&A