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Monbaby Sleep sensor in a smart button

Monbaby - sleep sensor in a smart button

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Page 1: Monbaby - sleep sensor in a smart button

Monbaby

Sleep sensor in a smart button

Page 2: Monbaby - sleep sensor in a smart button

• Sends baby’s movements to parents smartphone

• Universal attachment and applicable for all ages

• Working product

• Winner of Wearable Tech. IWC 2014

• CES 2012: Freescale booth

• Partnership with TI and Freescale

• Solicited interest• US army distributors

• Canadian care center for seniors

• New Zealand baby care centers

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Page 3: Monbaby - sleep sensor in a smart button

• Idea: Big Data analytics of sleep of newborns and elders and anyone in between

• Markets

◦ Newborns

◦ Elders

◦ Bio-Data analytics for insurance companies and medical institutions

• Team – Wall Street professionals with data analytics experience

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Page 4: Monbaby - sleep sensor in a smart button

• Monbaby– wearable, real-time, wireless sensor

• Fully functional 5th generation product

• Measurements are done in real-time

• Signal is transmitted over Bluetooth (4.0) Low Energy

• Wearable: attaches to any article of clothing

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Page 5: Monbaby - sleep sensor in a smart button

• Newborns

• Movement

• Breathing

• Orientation

• Activity level

• Seniors• All of the above and

Fall detection

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• Bio-Data Analytics

• Detection of abnormal

sleeping patterns

• Big Data in Bio-

Data• Large number of sensors

equates to a more

sophisticated analysis

Page 6: Monbaby - sleep sensor in a smart button

• Newborns – very dedicated market of

concerned mothers, 4 million newborns and total of $7billion products sales a year, with Monbaby sales of $5million/year

• Elders - $319.5 billion sales in 2016

• Bio-data analytics – health insurance

is $620 billion revenue, possibility of exponential growth

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Page 7: Monbaby - sleep sensor in a smart button

Arturas Vaitaitis holds a Ph.D. in Experimental Physics from Columbia University. He has conducted fundamental research at the Fermilab National Laboratory in the field of particle physics, and has authored around 50 scientific publications. Over the past 12 years Arturas has worked on Wall Street with a focus on financial technology.

He holds a title of a Managing Director and CTO of a financial start-up firm. His experience spans management, problem solving, data analysis and statistics. Arturas holds 1 patent related to IT industry, and is passionate about technology and its role in changing the world around us. Arturas grew up in Lithuania, went to MIPT College in Russia to study Physics, and came to settle in US. He currently lives in New Jersey along with his wife and 2 boys.

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Page 8: Monbaby - sleep sensor in a smart button

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60m – 200ft rangeOutside of transmission range

Receiver hub

Computer with the receiver USB dongle

Parents pairing watch

Smart phone

Alarm system

Centralized database

Local area network (LAN)

Alarm system

Page 9: Monbaby - sleep sensor in a smart button

→Alleviate anxiety about SIDS

• Sleep analyzer for parents

• Attaches to any article of clothing

• Superior antenna range

• Runs on coin-cell battery, battery life is 5 weeks

• Easy add-on to existing monitoring solutions

• Collects data for Big Bio-Data Analytics

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Page 10: Monbaby - sleep sensor in a smart button

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Strengths

Alleviate anxiety about SIDS

“Sleep better” application for parents of newborns

Unique Bio-Data Analytics Library

Universal attachment on almost any article of clothingSuperior antenna range and battery life

Opportunities

• Big Data in Bio-Analytics

• Seniors healthcare market

• Strategic partnerships with medical institutions, insurance companies, manufacturers

• Innovation and technology development

Threats

• New market entrants and competition with suffucient capital

• Large electronics manufacturers have an advantage in the hardware space

Weaknesses

• Bootstrap capital is not sufficient for afull-scale launch

• Team requires further integration with eHealth

S W

TO

Page 11: Monbaby - sleep sensor in a smart button

• Traction

◦ Very dedicated market of moms of newborns

• Safety, regulatory and legal concerns

◦ Insignificant amount of radio frequency (RF) radiation.

◦ 1000 times < cell phones; 10 times < standard baby monitor

◦ No dangerous cords

• Competition: universal attachment form-factor and we

had a head-start of 2.5 years

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Page 12: Monbaby - sleep sensor in a smart button

• Fully functioning prototype, ready for

manufacturing and for FCC certification

• MMA8451Q Xtrinsic 3-Axis, 14-bit

MEMS Accelerometer◦ Very sensitive

◦ Orientation detection

◦ Free-fall and motion detection

◦ Shake detection

• 2.4GHz Bluetooth low energy System-

on-chip CC2541◦ Enables BLE master or slave nodes to be built

with very low power consumption

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Page 13: Monbaby - sleep sensor in a smart button

• Start marketing campaign (crowd-sourcing) – goal 1,000 backers

• Complete certification process of baby product with FCC

• Start manufacturing process

• Integrate with other devices and start offering premium analytics

• Direct sales to retailers, scale to 1,000-2,000 Units/month

• Second product is Fall-Detection monitor for seniors market

• 5,000 Units/month

• Start FDA application and communication with medical institutions

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Page 14: Monbaby - sleep sensor in a smart button

For more information, please contact

[email protected]

Or visit our website

http://mondevices.com

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