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Monbaby
Sleep sensor in a smart button
• Sends baby’s movements to parents smartphone
• Universal attachment and applicable for all ages
• Working product
• Winner of Wearable Tech. IWC 2014
• CES 2012: Freescale booth
• Partnership with TI and Freescale
• Solicited interest• US army distributors
• Canadian care center for seniors
• New Zealand baby care centers
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• Idea: Big Data analytics of sleep of newborns and elders and anyone in between
• Markets
◦ Newborns
◦ Elders
◦ Bio-Data analytics for insurance companies and medical institutions
• Team – Wall Street professionals with data analytics experience
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• Monbaby– wearable, real-time, wireless sensor
• Fully functional 5th generation product
• Measurements are done in real-time
• Signal is transmitted over Bluetooth (4.0) Low Energy
• Wearable: attaches to any article of clothing
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• Newborns
• Movement
• Breathing
• Orientation
• Activity level
• Seniors• All of the above and
Fall detection
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• Bio-Data Analytics
• Detection of abnormal
sleeping patterns
• Big Data in Bio-
Data• Large number of sensors
equates to a more
sophisticated analysis
• Newborns – very dedicated market of
concerned mothers, 4 million newborns and total of $7billion products sales a year, with Monbaby sales of $5million/year
• Elders - $319.5 billion sales in 2016
• Bio-data analytics – health insurance
is $620 billion revenue, possibility of exponential growth
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Arturas Vaitaitis holds a Ph.D. in Experimental Physics from Columbia University. He has conducted fundamental research at the Fermilab National Laboratory in the field of particle physics, and has authored around 50 scientific publications. Over the past 12 years Arturas has worked on Wall Street with a focus on financial technology.
He holds a title of a Managing Director and CTO of a financial start-up firm. His experience spans management, problem solving, data analysis and statistics. Arturas holds 1 patent related to IT industry, and is passionate about technology and its role in changing the world around us. Arturas grew up in Lithuania, went to MIPT College in Russia to study Physics, and came to settle in US. He currently lives in New Jersey along with his wife and 2 boys.
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60m – 200ft rangeOutside of transmission range
Receiver hub
Computer with the receiver USB dongle
Parents pairing watch
Smart phone
Alarm system
Centralized database
Local area network (LAN)
Alarm system
→Alleviate anxiety about SIDS
• Sleep analyzer for parents
• Attaches to any article of clothing
• Superior antenna range
• Runs on coin-cell battery, battery life is 5 weeks
• Easy add-on to existing monitoring solutions
• Collects data for Big Bio-Data Analytics
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Strengths
Alleviate anxiety about SIDS
“Sleep better” application for parents of newborns
Unique Bio-Data Analytics Library
Universal attachment on almost any article of clothingSuperior antenna range and battery life
Opportunities
• Big Data in Bio-Analytics
• Seniors healthcare market
• Strategic partnerships with medical institutions, insurance companies, manufacturers
• Innovation and technology development
Threats
• New market entrants and competition with suffucient capital
• Large electronics manufacturers have an advantage in the hardware space
Weaknesses
• Bootstrap capital is not sufficient for afull-scale launch
• Team requires further integration with eHealth
S W
TO
• Traction
◦ Very dedicated market of moms of newborns
• Safety, regulatory and legal concerns
◦ Insignificant amount of radio frequency (RF) radiation.
◦ 1000 times < cell phones; 10 times < standard baby monitor
◦ No dangerous cords
• Competition: universal attachment form-factor and we
had a head-start of 2.5 years
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• Fully functioning prototype, ready for
manufacturing and for FCC certification
• MMA8451Q Xtrinsic 3-Axis, 14-bit
MEMS Accelerometer◦ Very sensitive
◦ Orientation detection
◦ Free-fall and motion detection
◦ Shake detection
• 2.4GHz Bluetooth low energy System-
on-chip CC2541◦ Enables BLE master or slave nodes to be built
with very low power consumption
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• Start marketing campaign (crowd-sourcing) – goal 1,000 backers
• Complete certification process of baby product with FCC
• Start manufacturing process
• Integrate with other devices and start offering premium analytics
• Direct sales to retailers, scale to 1,000-2,000 Units/month
• Second product is Fall-Detection monitor for seniors market
• 5,000 Units/month
• Start FDA application and communication with medical institutions
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For more information, please contact
Or visit our website
http://mondevices.com
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