MicroStrategy The BI Survey 13

SUMMARY RESULTS FROM

The BI Survey is the most comprehensive independent survey of the on-line analytical processing and business intelligence market

This summary of the major result categories of The BI Survey 13 results was produced by MicroStrategy with full approval by BARC.

THEBI SURVEY 13

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Patent InformationThis product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,400,265, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,661,340, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253, 7,881,443, 7,925,616, 7,945,584, 7,970,782, 8,005,870, 8,051,168, 8,051,369, 8,094,788, 8,130,918, 8,296,287, 8,321,411, 8,452,755, 8,521,733, and 8,522,192. Other patent applications are pending.

TABLE OF CONTENTS

Overview of The BI Survey 13 Page 3

Are The BI Survey 13 results consistent with the trends

from the prior 11 years? Page 3

Are the differences between the mega-vendors and

an independent vendor like MicroStrategy significant? Page 4

Are the differences between the specialty vendors and

an independent vendor like MicroStrategy significant? Page 4

How important is product response time and performance? Page 4

How should organizations select products? Page 4

The BI Survey 13 summary results Page 4

Business value Page 5

Mobile BI Page 5

Innovation Page 6

Advanced information design Page 7

Product performance Page 8

Data volume Page 8

Product satisfaction Page 9

Vendor relationship Page 10

Vendor support Page 10

Conclusion Page 11

For more information about The BI Survey 13, please visit: www. bi-survey.com

THE BI Survey 13 - Summary Results

3

SUMMARY RESULTS FROM THE BI SURVEY 13

The BI Survey is the world’s most comprehensive independent survey of the business intelligence (BI) market space and products and is

conducted annually by the Business Application Research Center (BARC). The BI Survey 13 follows eleven successful editions of The BI

Survey. It is important to note that last year the numbering of The BI Survey has changed so that The Survey number now aligns with

the year in which the data was collected.

Overview of The BI SurveyThe Survey is the largest and most thorough fact-based analysis of the BI

market currently available, using 12 years of experience to analyze market

trends and debunk many myths surrounding the BI industry.

The BI Surveys provide insight into actual BI implementation experiences

as well as the usage patterns and technical characteristics of the most

popular BI products. The BI Surveys examine how companies choose

their BI products, how they use these products, and how successful they

are with them. The Survey is also notable in that it takes on challenging

issues not covered by typical BI product reviews, such as barriers to wider

deployments and factors leading to product discontinuance. As a result,

the Survey is uniquely positioned to detail BI purchasing and deployment

best practices.

The BI Survey conclusions are solely based on statistical analysis of

information provided by respondents who have delivered business

benefit. This year, statistically-significant data was collected for 30 different

BI products. This edition has increased the range of products reviewed. It

includes not just products from well-known BI giants, but also specialist

tools from much smaller vendors and open source vendors. Each of these

30 BI products was analyzed across 28 Key Performance Indicators (KPIs).

Products analyzed in The BI Survey 13, listed in alphabetical order

and including the number of responses per product, were: arcplan

(98), Bissantz (92), BOARD (74), Corporate Planning (34) Cubeware

Cockpit (88), Cyberscience (60), Dimensional Insight (61), Evidanza

(29), IBM Cognos BI (96), IBM Cognos TM1 (51), Infor (85), Information

Builders (52), Jedox (127), Logi Analytics (41), Microsoft Excel (44),

Microsoft SSAS (145), Microsoft SSRS (50), MicroStrategy (128), Oracle Essbase

(54), Oracle BI Foundation Suite (47), Pentaho (36), Phocas (68), Pyramid

Analytics (45), QlikTech (178), SAP BO Webl (71), SAP BW (103), SAS (36),

Tableau (48), TARGIT (62), Yellowfin (30) and Others (133).

This BI Survey 13 Summary, prepared by MicroStrategy using BARC’s results

and charts, focuses not only on the six largest BI platform vendors, including

MicroStrategy, SAP Business Objects, SAP BW, Oracle BIEE, IBM Cognos, and

Microsoft SSRS to make direct comparisons within a like group of vendors

typically considered for similar types of BI applications but also the specialty

vendors Tableau and QlikTech to compare visual data discovery capabilities

and to account for multiple product offerings within a product suite.

The BI Survey is 100% independent of any BI vendor influence and is not

commissioned, funded, suggested, or sponsored by vendors in any way.

Vendors have no input into the questions or into the analysis of Survey

results. Therefore, business intelligence consumers can be reassured that

the survey accurately reflects real-world experiences of individuals in

companies like theirs and is free from vendor influence and author bias.

In total, 3,149 people responded to The Survey with 2,298 answering a

series of detailed questions about their usage of a named product.

The KPIs are calculated so that better-than-average products always have

scores of greater than 1.0, while less good products score less than 1.0.

When viewing the peer group KPI charts, note that the average for each

peer group will usually be either higher or lower than 1.0 because the peer

groups are all subsets of the overall sample.

The products are sorted by value, the better the product the higher

the value. The average is displayed as a green bar and separates

the products into two groups, the ones that have performed

better than average and the ones that have performed worse

than average.

Are The BI Survey 13 results consistent with the trends from

the prior 11 years?

Though the results range widely between vendors, most of these findings

are consistent with prior survey findings. Interestingly, the same vendors

4

which outperformed in The BI Survey 13 have outperformed in the market

over the previous eleven years. Similarly, the set of vendors who did not

generally perform well this year have also not fared well in the past eleven

years of the survey.

Specifically, MicroStrategy has scored at, or been very close to, the

top in Data Volume, Mobile BI, Innovation, Business Benefit, Vendor

Support, and Product Quality/Satisfaction and across all Scalability and

Performance categories for eleven years running. In contrast, SAP BO

has been at or near the bottom in these same categories over the same

twelve-year time frame.

Are the differences between the mega-vendors and an

independent vendor like MicroStrategy significant?

Based on the survey results, significant differences exist between the mega-

vendors and an independent vendor like MicroStrategy. As an independent

or “best-of-breed” vendor MicroStrategy is wholly focused on BI, optimized

for open system solutions and has been developed completely organically.

Conglomerate or “mega-vendors” are vendors such as SAP BO, IBM Cognos,

Oracle and Microsoft that offer a full enterprise software stack and optimize

their BI offerings for their software stack and grow by acquisition.

This document will show that the mega-vendors often score lower than

independent vendors like MicroStrategy. Furthermore, MicroStrategy

outperformed the conglomerate vendors in most key areas such as Data

Volume, Mobile BI, Innovation, Business Benefit, Product Satisfaction,

Support Quality, Query Performance, Advanced Information Design and

Recommendation among others.

Are the differences between the specialty vendors and an

independent vendor like MicroStrategy significant?

Based on the survey results, significant differences exist between specialty

vendors like Tableau and QlikTech and an independent vendor like

MicroStrategy. MicroStrategy offers agility and excellent visual data discovery

capabilities along with governance. This document shows that MicroStrategy

outperformed Tableau and QlikTech in key areas like Investment,

Data Volume, Mobile BI, Product Satisfaction, Chosen as Standard and

Competitive Win Rate.

How important is product response time and performance?

The BI Survey 13 looked closely at the impact of query performance and

found, as in every year the survey has been conducted, the most frequently-

reported product problem continues to be poor query performance. If users

have to wait too long every time they run a query, they become frustrated

and user adoption is poor. As expected, The BI Survey 13 also found that

fast query performance continues to be amongst the most frequently

cited selection criteria for software. According to The BI Survey 13, “sites

that used good query performance as a key selection criterion were more

successful in business terms than those that did not.”1 Organizations should

prioritize query performance as a key criterion in their vendor selection to

maximize overall project success. As BARC says, “…Most participants focused

instead on criteria such as ‘functionality‘ (47 percent), ‘ease-of-use for report

recipients’ (42 percent), ‘fast query performance’ (36 percent) and ‘ease-of-

use for report designers’ (34 percent).” 2 This continues to remain equally valid

in The BI Survey 13.

How should organizations select products?

The BI Survey 13 looked at the impact of multi-product competitive

evaluations on project success. Once again, BI projects based on a multi-

product competitive evaluation and selection process achieve far more

business benefits than those based on a single product selection or

no formal product evaluation. Vendors such as SAP Business Objects

and Oracle, which are selected most often for corporate reasons, such

as product bundling, without a multi-product competitive evaluation

achieve low scores in all of the business benefit and project success

areas analyzed.

The BI Survey 13 Summary Results

This document evaluates MicroStrategy against different peer groups like

Competitive peer group, Large International Vendors, Dashboard Vendors

and the specialty vendors QlikTech and Tableau. The Competitive peer

group is a custom peer group and represents the set of products that are

typically considered for similar types of enterprise BI applications. It consists

of the following vendors: MicroStrategy, SAP Business Objects, IBM Cognos,

Oracle OBIEE, Microsoft SSRS, SAP BW. There is also a comparison with the

specialty vendors QlikTech and Tableau who offer dashboarding and visual

data discovery capabilities. The document evaluates the peer groups across

a number of the KPIs analyzed in The BI Survey 13. The KPIs presented here

are grouped into three critical areas to allow the reader to quickly assess how

the BI platform products perform in real-world deployments:

• Business Value

• Product Performance

• Vendor Relationship

1 BARC “The BI Survey 13 The Results” by Melanie Mack and Dr. Carsten Bange, January, 2014

2 BARC “The BI Survey 13 Best Practices” by Melanie Mack and Dr. Carsten Bange, January, 2014


5

MicroStrategy (1)

Tableau (2)

Oracle BI Found. Suite (3)

QlikTech (4)

IBM Cognos BI (5)

Average

SAP BW (6)

SAP BO Webl (7)

Microsoft SSRS (8)

2.07

1.50

1.41

1.35

1.25

1.10

0.47

0.42

0.36

Average MicroStrategy Competitive Peer Group

© BARCTHE BI Survey 13

Mobile BI measures whether a BI product is being used for mobile BI

functionality in the respondent’s company. As can be seen in the figure

above, MicroStrategy scored 88% higher than the average, over 300%

higher than SAP BO, 65% higher than IBM Cognos, 53% higher than QlikTech

and 33% higher than Tableau. As BARC testifies, “Our experience in the field

is that mobile BI is strongly demanded by customers and commonly used

in the early stages of a software selection process.”3

“Customers have responded positively to MicroStrategy‘s high investment

and focus on mobile BI. Its solution supports not just BI but also a range

of broader mobile functions”, said Dr. Carsten Bange, founder and CEO

of BARC. “Another expected result because of MicroStrategy’s focus and

investment in the mobile BI market over the past few years. The company

spotted the trend before other vendors and was therefore first into market

with a well-received solution. The larger vendors do not perform as well

with their technology in this area. Their offerings lack the functionality and

acceptance that users expect from them. MicroStrategy focused on the

iPad early and bet on the right horse. “

MicroStrategy’s mobile product is a full mobile enterprise application

development platform. BI is just the starting point as MicroStrategy also

enables transactions and rich multimedia and analytics. Transactions

include mapping, alerting, approval management, and editable grids and

data entry. Rich multimedia enables the embedding of videos, eBooks,

PDF documents, games, and other media directly into the BI app for a fully

integrated experience, ensuring users never have to leave the application.

“Mobile is a clear example of MicroStrategy’s innovation and tendency to

be on the forefront of offering new BI functionality based on leading edge

technologies,” said Dr. Carsten Bange.

Business value

Mobile BI: How many sites currently use Mobile BI with their BI tool

3 BARC “The BI Survey 13 The Results” by Melanie Mack and Dr. Carsten Bange, January, 2014

6

MicroStrategy (1)

QlikTech (2)


SAS (4)

IBM Cognos BI (5)

Oracle Essbase (6)

Information Builders (7)

Average

Microsoft SSRS (8)

Infor (9)

IBM Cognos TM1 (10)

Microsoft SSAS (11)

Microsoft Excel (12)

SAP BO Webl (13)

SAP BW (14)

1.22

1.18

1.10

1.03

0.92

0.90

0.88

0.85

0.84


Average LargeInternational

Vendors Peer Group

0.78

0.70

0.68

0.67

0.55

0.46

Innovation is an aggregate KPI comprised of the following root KPIs: Cloud

BI, Collaboration, Mobile BI and Advanced information design. The BI Survey

13 asked respondents whether they are using the above technologies or

functionality as provided by their vendors. As seen in the figure above,

respondents are choosing MicroStrategy for these new technologies far

more frequently than its peers. MicroStrategy rated 43% more innovative

than the average of this peer group, 32% more innovative than Cognos, and

121% more innovative than SAP BO.

“If they are to compete successfully, vendors such as MicroStrategy must pay

great attention to market trends and innovation. This is where the company

excels and its leading position is endorsed by The Survey’s respondents.

MicroStrategy’s new innovations are well integrated into its BI suite and it is

one of the market leaders in mobile BI and visualization.

But rather than focusing on short term innovations, MicroStrategy has a long

term strategy based on releasing stable products that are highly integrated.

Companies also perceive the company as an innovative vendor having

addressed cloud and mobile BI quite early and implemented technology

much better than other, larger vendors”, said Dr. Carsten Bange.

Innovation: Combines the ‘Cloud BI’, ‘Collaboration’, ‘Mobile BI’ and ‘Advanced information design’ KPIs to measure the product’s level of innovation


7

Infor (1)

MicroStrategy (2)


QlikTech (4)

SAS (5)

Oracle Essbase (6)

Microsoft SSRS (7)

Average

Microsoft SSAS (8)


IBM Cognos BI (10)

SAP BO Webl (11)

IBM Cognos TM1 (12)

SAP BW (13)


1.37

1.15

1.04

0.98

0.97

0.93

0.93

0.85

0.80



Vendors Peer Group

0.74

0.73

0.71

0.68

0.45

0.35

Advanced Information Design measures how many sites are using

advanced information design with their BI product. The BI Survey 13 asked

respondents whether the tool they are most familiar with is being used

for advanced information design by their company. As seen in the figure

above, MicroStrategy is one of the top vendors compared to its peers.

MicroStrategy rated 35% more than the average of this peer group, 57%

more than Cognos, and 61% more than SAP BO, and 17% more than

QlikTech under the Advanced Information Design KPI.

“MicroStrategy leads in all information design peer groups and shows the

tool can support information design standards”, said Dr. Carsten Bange.

Advanced information design: How many sites currently use advanced information design with their BI tool

8

MicroStrategy (1)

SAP BW (2)


Average

SAP BO Webl (4)

Microsoft SSRS (5)

Tableau (6)

IBM Cognos (7)

QlikTech (8)

4.11

1.50

1.41

4.01

3.75

1.39

0.90

0.89

0.05



2.10

1.75

Once again MicroStrategy beats every one of its competitors in the data

volume category. For the twelfth consecutive year, MicroStrategy customers

indicated that they, by far, analyzed the largest volumes of data. As the

figure above shows, MicroStrategy customers analyze median data volumes

that are 95% larger than the average in this peer group, 720% larger than

QlikTech customers, 356% larger than QlikTech customers, 361% larger than

IBM Cognos customers, and 134% larger than SAP BO customers.

“The company tops each peer group in the data volume KPI – this is unique

and consistent with previous years’ results. From our research and consulting

experience we know MicroStrategy is often a choice in large data warehouse

projects. This reflects upon the strength of its ROLAP engine and new in-

memory cubes. Its administration features also support large numbers

of users and manage query performance for large databases”, said

Dr. Carsten Bange.

Cube-based OLAP products, such as those employed by some of the Microsoft

and Cognos products, inherently limit the level of detail that can be analyzed

as their speed is based on their data being pre-aggregated. These products are

optimized for analysis of summary-level or small volumes of data, but are not

suitable for the more valuable, transaction-level BI applications. In contrast,

MicroStrategy’s proprietary Relational OLAP (ROLAP) technology allows

interactive analysis of multiple terabyte-sized data warehouses, including

hundreds of TBs – and at the speed of thought so analyses feel natural.

Product Performance

Data volume: The average volume of data reported in respondents’ largest applications


9

MicroStrategy (1)


QlikTech(3)

Microsoft SSRS (4)

IBM Cognos BI (5)

Average

SAP BW (6)

SAP BO Webl (7)

1.04

1.50

1.41

1.00

1.00

1.39

0.90

0.89



0.97

0.97

0.96

0.90

0.84

The Product Satisfaction KPI measures product problems. As this is a

negative measure, the KPI is lower with a larger number of problems and

increases as the number of problems decreases. MicroStrategy’s lead in

product satisfaction is clear from the above figure.

The MicroStrategy platform has been organically designed and built from

the ground up with no part of it having been acquired externally. It’s one

of the most unified and organic BI platforms in the market. The result is a

higher level of quality. In contrast, mega-vendor BI platforms like Oracle

OBIEE, IBM Cognos, and SAP BO have been cobbled together from

numerous acquisitions. Users see substantial differences in quality between

products organically designed and developed by a single company and

products that are the result of numerous acquisitions, some of which cause

redundancy and others that just add complexity.

“MicroStrategy shows itself to be one of the top players when it comes

to customer satisfaction. This is in no small part due to its clean, modern

technology and good customer support”, said Dr. Carsten Bange. He added,

“Customers really like the integrated, modern and clean architecture of

MicroStrategy’s BI suite and so it is no surprise that it achieves the leading

ranking in this category.”

Product satisfaction: Measures the frequency of problems encountered with the product

10


SAS (2)

MicroStrategy (3)

Microsoft SSAS (4)

QlikTech (5)

Microsoft SSRS (6)

Infor (7)

SAP BW (8)

IBM Cognos TM1 (9)

Average

IBM Cognos BI (10)


Oracle Essbase (12)


SAP BO Webl (14)

1.23

1.09

1.01

0.96

0.91

0.86

0.84

0.83

0.79



Vendors Peer Group

0.78

0.72

0.63

0.56

0.33

0.14

The level and depth of vendor support is becoming increasingly critical as

BI becomes more integrated into organizations’ operations. Better product

support often results in higher application success rates and helps to ensure

customers get full value from their BI investments. A consistent finding

throughout The BI Surveys is that companies striving to maximize the

business benefits of a BI project should prioritize customer support quality

as a key evaluation criterion.

The three mega vendors’ (Oracle, IBM and SAP) customers have traditionally

been the least satisfied with the quality of support. MicroStrategy speculates

that low overall product support quality ratings for these vendors likely

stems from their strategy to acquire rather than to organically develop

their products. Given the historically poorly rated support of acquired

technologies, it is likely that customers of all BI platforms resulting from large

mergers will see continued ongoing support challenges.

As shown in the figure above, MicroStrategy scores 29% higher than the

average in this peer group, 621% higher than SAP BO, 60% higher than

Oracle and 40% higher than IBM Cognos.

Vendor relationship

Vendor support: Measures user satisfaction with the level of vendor support provided for the product


11

Conclusion

The BI Survey 13, the leading independent survey of real-world BI

implementations provides unique, statistically significant insight into actual

BI implementations and customer experiences with various BI products.

The results of the survey provide an important guide to the product

capabilities and support that users can expect from the various vendors.

Survey respondents are both critical and candid in their assessments. Since

the choice of a BI product has a significant impact on overall BI project

success, it is recommended that meaningful product evaluations, starting

with a close review of the product benchmarks in The BI Survey 13, should

be conducted when embarking on new BI projects.

Notable in The BI Survey 13 results are the widely varying customer

experiences and product results among the BI products. Some of the many

categories in which clear vendor trends have emerged over the past twelve

years include:

• Data Volume

• Vendor Support

• Innovation

• Mobile BI

• Chosen as a Standard

• Investment

• Product Satisfaction

• Competitive Win Rate

In the above categories, for the select peer group, MicroStrategy has

consistently been a leader, sometimes by a wide margin, in the twelve

years The BI Survey has been conducted. MicroStrategy ranked first in

Data Volume, Mobile, and Innovation among large international vendors

in a comprehensive survey of companies using business intelligence

software products.

In addition to achieving high ratings in the large international vendor peer

group, MicroStrategy also achieved high ratings in Dashboard vendor

peer group.

“Over a number of consecutive BI Surveys, MicroStrategy has consistently

scored at or near the top of its peer group in Data volume, Performance,

Mobile and Innovation. This trend has continued in The BI Survey 13.

This is a reflection of MicroStrategy’s continued focus on the quality and

performance of the platform as well as its dedication to innovation,” said

Dr. Carsten Bange, Founder and CEO of BARC. He added, “The results of

The BI Survey match closely with BARC’s field experience. MicroStrategy is

one of the top vendors in query performance, user satisfaction, and mobile

support. It also shows it can compete not only with the big vendors but

also in the Ad-hoc Analysis and Dashboard peer groups with smaller and

specialized products”.

Melanie Mack, co-author of The BI Survey, stated: “I attribute MicroStrategy’s

continued high rankings in The BI Survey to its focus on maintaining the

integrity and quality of its unified platform. In addition, the company

continues to be at the forefront of new functionality.”

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