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Business Intelligence Solutions for Financial Services MOBILE INTELLIGENCE MOBILE INTELLIGENCE

MicroStrategy Mobile Bi Finance

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Page 1: MicroStrategy Mobile Bi Finance

Business Intelligence Solutionsfor Financial Services

MOBILE INTELLIGENCEMOBILE INTELLIGENCE

Page 2: MicroStrategy Mobile Bi Finance

2

Leader in Business Intelligence for Over 20 Years

Business Intelligence (BI)

The process of transforming raw data into meaningful information to enable more effective business insight and decision-making

MicroStrategy, Incorporated (NASDAQ: MSTR)

• Founded in 1989

• Leading independent business intelligence software vendor

• Over 1 million business users at over 3,000 organizations

• Direct operations in 42 cities in 23 countries around the world

• Over 70 patents pending or issued

Page 3: MicroStrategy Mobile Bi Finance

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Leader in Business Intelligence for Financial Services

12 of the 20 Top Global Banks Use MicroStrategy

MicroStrategy Supports Hundreds of Financial Services Companies Worldwide

• ABNAMROBankN.V.• AIG• BancoBPI• BancodeEspaña• BancoEspiritoSanto• BancoSabadell• BancoSantanderCentralHispano• Barclays• BankofMontreal• BNPParibasPersonalFinance• Citi• H&RBlock• HeartlandPaymentSystems• LowerMyBills.com• Mediofactoring• SociétéGénéraleS.A.• SwedbankAB• TheExport-ImportBankofKorea• TheRoyalBankofScotland• UnicreditGlobalInformationServicesS.C.P.A• UniversalInvestmentGmbH• WestpacNewZealandLtd.

Recreated LOGO

Recreate LOGO

Page 4: MicroStrategy Mobile Bi Finance

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Financial Services Customer Success Stories

Strengthening Customer Relationships, Managing Risk, & Driving Profitability

Société Générale, a major European financial services company, has deployed

five MicroStrategy-based BI applications across its 2,300 retail banking branches

in France that are currently used by more than 16,000 employees to better

understand customer needs, strengthen customer relationships, track trends,

identify profitable areas, and prevent fraud. The sales force relies on MicroStrategy

dashboards to track sales and product performance, promote cross sell and up sell

activity, and monitor employee performance. MicroStrategy is also used for risk

management and profitability management.

Enhancing Business Performance

Westpac Life New Zealand Limited is one of New Zealand’s full service banks. In

the backdrop of worldwide economic uncertainty, Westpac launched a project to

enhance business performance. Capitalising on the combined strengths of past

investments made in MicroStrategy’s Business Intelligence, the Insurance business

realized its objectives within ten months.

Analyzing Card Transactions for Purchase Trends and Compliance

A leading global financial services company, Citi has deployed its Citibank® Custom

Reporting System, powered by MicroStrategy technology. The Citibank® Custom

Reporting System is a robust business intelligence tool supporting Citi’s Commercial

Cards clients globally in over 40 countries and 14 languages with extensive analytics,

Key Performance Indicators (KPI), and detailed transaction and demographic reports.

Deployed as part of Citi’s suite of Web-based tools, the extranet allows Citi’s

Commercial Cards clients to monitor cardholder compliance with corporate spending

policies, easily analyze purchase trends, and administer global card programs for

their organizations.

Analyzing Sales, Financial, and Risk Information Across the Enterprise

BBVA, a financial services provider in the Spanish and global market, employs

105,000 people in over 30 countries, and has more than 50 million customers.

BBVA recently expanded its deployment of MicroStrategy to provide its bank

employees with intuitive dashboards that display a vast amount of sales, financial,

and risk information. A wide range of BBVA employees rely on MicroStrategy

for their day-to-day activities, including branch employees who access customer

information, regional office end users who analyze statistics and trends, and agents

and managers who require a global vision to make informed, fast decisions.

Page 5: MicroStrategy Mobile Bi Finance

5

Financial Services Customer Success Stories

Reporting on Factoring Solutions for Managing Credit Portfolios

Mediofactoring is a company in the Intesa Sanpaolo Group that offers its customers

personalized and time-saving factoring solutions, including management of

receivables, guarantee on receivables collection, and advanced payments services.

Using MicroStrategy to support their on-line services, Mediofactoring’s customers

can subscribe to a number of reporting services to receive customized information

through e-mail or on a personal Web page within the Mediofactoring’s portal.

Monitoring Customer Spending Habits and Predicting Delinquencies

Barclaycard US, a division of Barclays PLC, is responsible for the management and

servicing of co-branded credit card programs for some of the most successful

travel, entertainment, retail, and financial institutions in the world. As a global

provider of credit cards, Barclaycard US must be constantly aware of its customers’

spending habits, payments, promised payments, and delinquency. MicroStrategy

has become the BI standard that helps them achieve these goals.

Helping Improve Insight for Customers

Heartland Payment Systems, the nation’s 5th largest payments processor, provides

card processing, payroll, check management and other payments solutions.

Heartland selected MicroStrategy to enhance the reporting and analytics

capabilities it provides to its merchants, giving them greater insight into their

businesses.

Managing Customer and Product Profitability to Drive Performance

Bank of America is one of the world’s largest financial institutions, serving individual

consumers, small and middle market businesses, and large corporations with a

full range of banking, investing, asset management, and other financial and risk-

management products and services. Global Product Solutions (GPS), a division of

Global Corporate & Investment Banking at Bank of America, employs the BI Platform

and designs, delivers, and services integrated credit and treasury products to more

than 140,000 clients around the world. The large user community, which includes

associates from sales, product management, client services, risk management,

and finance, leverages MicroStrategy for a wide range of important functions,

including client and product profitability analysis, performance metrics tracking, risk

management, officer portfolio performance, and pricing management.

Bank of America

Recreate LOGO

Page 6: MicroStrategy Mobile Bi Finance

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Solutions for Financial Services

Measuring, Monitoring, and Optimizing Banking Performance

CFOs are transforming the finance function by gaining

deeper insights into business performance and taking

appropriate actions. With access to critical data, CFOs are

able to measure and benchmark divisional performance,

monitor trends, and optimize business decisions that

help their financial institutions allocate capital, grow

assets, better manage risks, and improve profitability. To

achieve this level of data insight, CFOs need to be able

to visualize key metrics based on aggregated information

from disparate data sources and use contextual data to

collaborate with business users to drive actions.

MicroStrategy’s CFO Dashboard solution for financial

institutions measures financial performance, monitors

significant trends, drills down to details for full transparency,

and helps optimize business decisions. This dashboard built

on iPads helps CFOs gain insight and act on information

anytime, anyhwere. In contextual snapshots, CFOs are able

to understand the performance of various divisions, model

profitability at different levels of revenue and expense, and

monitor trends at granular levels across multiple dimensions

of the business, including the visually intuitive geospatial

dimension. The CFO dashboard provides a detailed analysis

of financial information critical for banks, including the

balance sheet, the loan portfolio of the banking book, and

investment positions held in the trading book.

iPad 1:55 PM 100%

iPad 1:55 PM 100%

CFO Dashboard

Page 7: MicroStrategy Mobile Bi Finance

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Solutions for Financial Services

Creating a Risk Intelligent Enterprise

Enterprise Risk Management is a critical imperative for

banks today. Executives, boards, shareholders, and

regulators are all demanding more controls and better

transparency around risk. Basel III regulations mandate

increased capital requirements for newer types of

risk, such as Counterparty Credit Risk. Further, volatile

market conditions have forced financial institutions

to better understand risk exposures at aggregate and

granular levels, such as specific Counterparty Limits.

Financial institutions are being compelled to determine

risk profiles and act in a timely manner to ensure their

financial stability.

MicroStrategy’s Counterparty Risk solution for financial

institutions helps Risk Officers manage risk exposure

across the multiple dimensions of market transactions,

including counterparties, customers, sectors, and

holdings. Risk Officers are able to monitor trends, spot

outliers, drill into details for full transparency, and react

to rapidly changing market events, all within highly

contextual visual media. The solution reduces latency

between analysis and action by integrating the full

process into one tool. From one solution, Risk Officers

can quickly analyze the data, make the right decision,

and initiate a transaction directly into the institutions

trading and control systems.

iPad 1:55 PM 100%CR Counterparty CR Sector CR Investments

Exposure by FundTotal Exposure Amount

Graph Grid

Short Exposure Amt

Long

Exp

osur

e A

mt

Goldberg Capital Investors

Stein, Jones, and Smith Ltd

Donaldson Asset Management

Broadway Trading Group LLC

Bidel Capital Group

LB&T

Pine Farms Securities

Galloway Partners

Accelerated Solutions USA

Mars Financial

SDP Associates LLC

Paladino Advisory Group LLC

Bank of Baldesare

River & Co. Financial Corp

LTP Financial Advisors

2,824M

2,079M

1,558M

1,203M

1,125M

878M

786M

731M

472M

435M

397M

356M

297M

250M

220M

0.12B

0.10B

0.08B

0.06B

0.04B

0.02B

0.00B0.00B 0.02B 0.04B 0.06B 0.08B 0.10B 0.12B

Green Grass CapitalStrategy Financial Capital GroupHigh Performance FundBenefit Securities LLC

Bosh and Co.Bieber GroupJames, Bortnick, & McElroy Group

Mentor Financial Advisors IncFriedson Partners, LLCRed River Financial Associates

0.00B 1.50B 3.25B

gement

up LLC

Group

1

1,203M0

1,125M5

Counterparty Risk

Page 8: MicroStrategy Mobile Bi Finance

8

Solutions for Financial Services

Managing Customers and Investments in Dynamic Market Conditions

Prime Brokers face intense challenges managing

performance and risk across customers, funds,

counterparties, and lenders. Optimizing return on

capital, increasing share of wallet in a competitive

multi-prime-broking environment, and improving

operational efficiency are all key criteria for success

that require state-of-the-art business intelligence.

Successful Prime Brokers will be those who are able to

assess positions and associated risks at any time during

the day so that they can support hedge funds most

effectively. Those who don’t will experience

asset outflow.

MicroStrategy’s Prime Broker solution for financial

institutions helps manage a portfolio of customers and

their investments. Prime Brokers can rapidly monitor

consolidated positions and exposures while visualizing

key profitability and risk metrics. The solution enables

users to compare customer performance, spot trends,

manipulate data to simulate results, and highlight topics

that require deeper analysis.

Prime Broker

iPad 1:55 PM 100%

Benefit Securities LLC

Equity Analysis for Broadway Capital Advisors

Close of Business Date: 6/24/2011

Accounts Overview

Top AccountAccounts Overview

Priority Mkt Value Mkt Value % Margin Margin Trend

Friedson Partners, LLCMentor Financial Advisors IncBieber GroupGreen Grass CapitalHigh Performance FundBosh and Co.

details

details

details

details

details

details

details

NoNo

No

NoYes

YesYes

607,757,691393,591,4213,506,046,69249,781,97318,847,9145,805,150,0021,545,976,198

(1.72%)(1.16%)

(0.31%)

(0.68%)(2.35%)

(1.59%)

(0.12%)

(0.08%)(4.19%)

0.44%

1.03%

2.82%

0.00%

2.36%

(155,735,840)(23,209,010)(1,055,646,286)(223,847,970)(89,321,766)(493,771,359)(61,530,348)

Account Details Top DTD Portfolio Losses (tap bar for CUSIP)

Select Customer Group:

LMVEquityTotal 225,962,308.16 1.23%SMVEquityTotal (160,954,646.71) (4.44%)USD Cash 6,674,466.44 1.62%Foreign Cur * USD 0.00 0.00%Total mkt Value 393,591,421.31

MARKET VALUES % Change Detailed Report

MARGIN REQUIREMENTS

House Call (743,722.00) 4.90%House Excess 105,293,834.00) (2.34%)Margin Equity (127,759,122.58) (1.48%)House Reqs 0.30 0.00%Total Margin Req (23,209,010)

Drill to detailDrill to detail

(All) Group 2 Group 3 Group 4Equity Analysis PNL Analysis Securities Agreements

1.5M

1.0M

0.5M

0.0M

-0.5M

-1.0M

-1.5M

-2.0M

-2.5M -100.00%

-80.00%

-60.00%

-40.00%

-20.00%

0.00%

CU

SIP

Mar

ket V

alue

Market Value D

TD %

Change

Page 9: MicroStrategy Mobile Bi Finance

9

Solutions for Financial Services

Analyzing and Reviewing the Banking Industry Anytime, Anywhere

Industry regulators, customers, executives, and shareholders

all want to quickly assess the financial and operational

performance of a company, both in absolute terms and

in relation to its industry peers. The recent financial crisis

has made this need more pronounced within the Banking

industry. Transparency and building trust is a major factor in

the survival of banks. Recognizing this need, the FDIC has

published financial institutional data, which can be analyzed

for deep industry insight.

MicroStrategy’s Bank Performance Application is a robust

solution to gain insight into the components of banking

performance. The application provides business performance

data of 7,000+ FDIC insured financial institutions every

quarter, with data going back to 2007. The top 100 banks

are sorted by key metrics to identify top 10 and bottom 10

performers. Visually intuitive graphical interfaces identify

Leaders and Laggards based on analysis of key metrics.

The solution provides aggregated and granular level details

of income statement and balance sheets with key metrics

compared to national averages, which helps to quickly assess

the performance of a bank against its peers.

iPad 1:55 PM 100%

iPad 1:55 PM 100%

Bank Performance

Page 10: MicroStrategy Mobile Bi Finance

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The MicroStrategy Difference

The MicroStrategy Platform is Uniquely Suited to Meet the Complex and VariedNeeds of the Financial Services Industry

The MicroStrategy Difference

Retail

EnterpriseServices

Shared Services

Compliance and Audit

Credit Risk Analysis

Treasury Management Services

Client Management and

Sales

Middle Market Lending

Global Financial Markets Trading

Asset/Liability Management

Accounting and Finance

Risk Management

Customer Relationship

Management

Other Credit

Trading and Sales

Underwriting and Structured Finance

Wealth Management

Asset/Investment Management

Investment Products

Global Asset Reporting

Asset Owner Services

Asset Issuer Services

Investment Analytics

Deposit Analytics

Branch Banking

Mortgage Lending

Credit Card

Private Banking

Technology OperationsInfrastructure

Support

Non-depository Credit Institutions

Commercial Capital Markets Asset Management and Servicing

Page 11: MicroStrategy Mobile Bi Finance

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Why Do Tier One Financial Services Providers Turn to MicroStrategy?

Only MicroStrategy Meets the Unique Regulatory, Risk Management, Customer Experience, Operational Profitability, and

Data Volume Requirements of the Financial Services Industry

on the fastest, most robust BI platform...

Industrial StrengthHigh Performance Delivered Even at

the Highest Scale

Non-stopOperations

In-memoryPerformance

HighestScalability

CompleteSecurity

to complete any type of analysis...

All Styles of BIEvolving Requirements Fully Supported Out-of-the-Box

PredictiveAnalytics

Dashboards

Reporting

Alerts&Monitoring

Analysis

when and where you need it.

All InterfacesInformation Delivered Where

and When Users Need It

Mobile

Card Home

Welcome Joyce L. Fowler

Consolidated Balance:

See card details1 card close to limit

Next Payment Due:Due Date:

$ 6,798.11$ 1,699.53

April 15, 2010

Summary as of April 1, 2010

PayBill

7 charges in this periodLarge Charges

Spend by expense category

Rewards Information

Special offers just for you

iPad 1:55 PM 100%

Channel Overview

Web

Catalog

<15k0

20,000,000,000

450,000,000

400,000,000

350,000,000

300,000,000

250,000,000

200,000,000

150,000,000

100,000,000

50,000,000

0

40,000,000,000

60,000,000,000

80,000,000,000

100,000,000,000

15k-25k 25k-50k 50k+

50+

Total Visits

Top Buyers

Request Visits

Under-drivenPurchases

Offer-drivenPurchases

16-25

25-35

35-50

Off-Price Stores

Traditional Full

Price Stores

Trend and per-Channel Ranking Current, Last, Last Year’s Quarter

City

Location Income

<15k

15k-25k

25k-50k

50k+

<15k

15k-25k

25k-50k

50k+

3.92%

3.92%

3.93%

3.79%

3.00%

3.09%

3.00%

2.99%

54.34%

54.32%

54.25%

47.79%

39.69%

39.67%

39.67%

36.45%

Current Conversion % Other Conversion % Other Trend

Rural

Series: Repeat VisitsCategory: 20092Value: 348,604,353

Series: WebCategory: RevenueValue: 186,810M

Desktop

January 6, 2006

Page 1 of 2

Web

Printers

6/15/2009

Turn large amounts of complex data into a single

version of the truth...

All Data SourcesAccessing All Enterprise Data

DataMarts

DataWarehouses

Salesforce.com

Spreadsheets,TextFiles

OracleEssbase

MicrosoftAnalysisServices

Mu

lti-Dim

ensio

nal

Datab

asesR

elation

alDatab

asesO

peratio

nalD

atabases

Page 12: MicroStrategy Mobile Bi Finance

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The Platform for Financial Services Intelligence

MicroStrategy’s Extensive Platform Experience Conveys Directly to Mobile BIThe MicroStrategy platform is built on one unified, organically-

developed architecture. This platform provides a number of critical

capabilities to ensure that it is truly enterprise-class:

Rapid Development and Deployment using WYSIWYG point-

and-click design in the MicroStrategy integrated development

environment.

High Scale and High Performance across user scale, data scale,

and application scale on the fastest, highest performing business

intelligence server.

Economies of Scale as the system grows with the minimum

number of IT personnel and the fewest servers.

‘Write once, run anywhere’ Flexibility from a single service-

orientated architecture to satisfy multiple devices and clients

without additional integration or device-specific translation.

Openness and Extensibility via MicroStrategy’s SDK and

extensive library of APIs.

Secure Data Access Model designed to provide robust data

protection using a full range of technologies and security models.

Comprehensive Administrative Control consistent with

mission-critical system operation.

Unmatched Analytical Power against entire data warehouses

using data mining, predictive, statistical, financial, and

mathematical analyses.

MicroStrategy Mobile Business IntelligenceFASTER TO DEVELOP – Quickly design apps that offer a superior user experience, knowing that infrastructure code such as

networking, security, data management, and sensor integration is already built-in.

NO CODE REQUIRED – Customize the look, feel, and behavior of your app using an array of finely-designed, iPhone-optimized

displays and controls. MicroStrategy’s intuitive point-and-click interface makes configuration easy.

EASIER TO MAINTAIN – Accelerate deployment of new apps and stream app updates with the MicroStrategy Mobile application

platform, so users always have easy access to the latest, most up-to-date information.

Browser

email

Desktop / Laptop Mobile

Full Spectrum ofDeveloper Tools

Full Spectrum ofAdmin Tools

MicroStrategy

Web

MicroStrategy

Intelligence Server

MicroStrategy Transaction Services

MicroStrategy

MobileWeb

Professional

DesktopDesigner

EnterpriseManager

CommandManager

ObjectManager

IntegrityManager

Architect

Databases TransactionalApplications

WebsiteContent

CubeDatabases

SDK

Office

xx

x

Portals

x

Windows iPad

iPad 1:55 PM 100%

BlackBerryiPhone

Page 13: MicroStrategy Mobile Bi Finance

13

Mobile Intelligence for the iPhone®, iPad®, and BlackBerry®

Native App Experience

Purpose-built, workflow-driven apps that

quickly and easily guide users through their data

to discovery, analysis, or decision. Apps fully

leverage mobile device capabilities, including the

multi-touch interface, sensors (GPS or camera),

communications (voice, email, text), and more.

Enterprise Grade

Designed to deliver the higher levels of

performance and scalability demanded by mobile

apps. MicroStrategy delivers in-memory, multi-level

caching, ROLAP analytics, robust security, easy

extensibility, and comprehensive administration

features designed for enterprise deployments.

Fast to Develop

Fast, code-free app development via

MicroStrategy’s metadata-driven, point-and-

click paradigm. Build rich, interactive BI apps in

just days. Speed deployment by building once

and deploying across platform to iPhone, iPad,

BlackBerry, browsers, Microsoft Office, or portals.

iPad 1:55 PM 100%

Page 14: MicroStrategy Mobile Bi Finance

14

An Extensive Library of Graphs

BubbleChart BoxPlot

BarandLineChart AreaandLineChart

WaterfallChart

3DBarGraph Histogram

GanttChart

RadarChart

LineChart

Visualize Patterns and Trends in Your Data

•Extremelyfasttogeneratebusinessinsight

•Highlyintuitivedatapresentation

•Powerfulandsimpleexploration

•Allbusinessdata-enterprisetospreadsheets

•Saveandshareinsights

•Availableonwebandmobiledevices

Visual Insight

Page 15: MicroStrategy Mobile Bi Finance

15

Camera Visual Information

Captureclient picturesto personalize experience Usevisualinformationinyouranalysesortoshareportfolioperformancewithclientsatpointofcontact

Capabilities Finally Made Possible with Mobile Technology

iPad 1:55 PM 100%

Information about the device featured above can be found at www.squareup.com

Page 16: MicroStrategy Mobile Bi Finance

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Act on Information

From Insight to Action

Monitoring your organization’s performance in

the palm of your hands is a powerful business

capability. Interacting with that information to

approve risk limits, submit client requests, change

plans, and capture information at the moment of

insight takes that power to a new level.

MicroStrategy Transaction Services lets people

act on business information from a mobile

device such as the iPad and iPhone, as well as

from a dashboard on any web browser. For

example, banks and brokerages use Counterparty

Credit Risk dashboards to dynamically ascertain

exposures associated with counterparties. Being

able to aggregate exposures, however, is only

the first step. Managing risk requires analytics,

collaboration, and timely decision making. With

Transactions Services, decision makers can

dynamically and rapidly combine all three actions:

assessing critical exposures, collaborating instantly

with key stakeholders around the globe, and

immediately initiating corrective actions directly

with the trading systems. Transaction Services is

a game-changer for risk management.

MicroStrategy Transaction Services™

iPad 1:55 PM 100%

CR Counterparty CR Sector CR Investments

Total Exposure Amount

Graph Grid

Goldberg Capital Investors

Stein, Jones, and Smith Ltd

Donaldson Asset Management

Broadway Trading Group LLC

Bidel Capital Group

LB&T

Pine Farms Securities

Galloway Partners

Accelerated Solutions USA

Mars Financial

SDP Associates LLC

Paladino Advisory Group LLC

Bank of Baldesare

River & Co. Financial Corp

LTP Financial Advisors

2,824M

2,079M

1,558M

1,203M

1,125M

878M

786M

731M

472M

435M

397M

356M

297M

250M

220M

0.00B 1.50B 3.25B

Goldberg Capital Investors

Stein, Jones, and Smith Ltd

Donaldson Asset Management

Broadway Trading Group LLC

Bidel Capital Group

LB&T

Pine Farms Securities

Galloway Partners

Accelerated Solutions USA

Mars Financial

SDP Associates LLC

Paladino Advisory Group LLC

Bank of Baldesare

River & Co. Financial Corp

LTP Financial Advisors

Trading Status Counterparty Limit

?

?

X

X

��

��

��

����

1,500M

2,400M

2,000M

1,000M

1,250M

1,500M

1,350M

600M

500M

510M

350M

350M

300M

275M

300M

gemen

up LLC

Grou 1,100 M1,203 M

CurrentExposure

Done

Continue Trading

Halt Trading

Trade with Caution

CounterpartyLimit

TradingAction

1,100M

Increase or decrease Counterparty Limits and hold or release trading right from your mobile device.

Page 17: MicroStrategy Mobile Bi Finance

17

Empower Your Staff to Take Action on the Move

Reviewallbusinessitemsrequiringyour

action

Deny requestsatthetapofabutton

Approve requestsbasedonthe

informationpresented

Reconsiderongoingrequestsbyaskingfor

moreinformation

Move Forward. Request Management in Real Time.

iPad 1:55 PM 100%

Page 18: MicroStrategy Mobile Bi Finance

18

Partners in Financial Services

Strong Partnerships with Over 200 World-Class Providers

PMS 200 RedPMS 424 Gray

The Data Virtualization Gold Standard

Page 19: MicroStrategy Mobile Bi Finance

19

What MicroStrategy Customers are Saying: The Buzz

Extending Spreadsheet Capabilities for Analyzing Card Transactions to Track Purchase Trends and Compliance

We plan to put business intelligence, analytics, and data governance in the hands of our business partners. With the right tools and a robust business-driven information management practice, we foresee analytics and business intelligence as something our business users will embrace as an extension to current spreadsheet capabilities. - Citi

Monitoring Customer Spending Habits and Predicting Delinquencies in Real-Time at a Command Center

Our Command Center has changed the way we do our business throughout the day. Instead of having to make decisions on a one-day lag, we’re now able to make inter-day decisions that dramatically impact the business. Our world-class MicroStrategy application has given us a great opportunity to perform real-time analysis that positively impacts the business.

- Barclaycard US

Strengthening Customer Relationships, Managing Risk and Driving Profitability

The different activities that were involved in our POC approach included functional workshops and report and dashboard prototypes. MicroStrategy provided a solution that addressed our functional, technical, and global cost requirements.

- Société Générale

Driving Enhanced Business Performance

In uncertain times organisations can sustain competitive advantage through a data-driven enterprise enabling reduced time to value and increased efficiencies in cross-selling and customer retention. What really excites me about this initiative is that we continue to see many more opportunities for benefits that we can achieve by exploiting our investments in MicroStrategy’s Business Intelligence platform. Their strength is enabling focus on top business imperatives to become one of the world’s great companies, helping our customers, communities, and people to prosper and grow.

- Westpac New Zealand Ltd.

Page 20: MicroStrategy Mobile Bi Finance

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A Made Up Title

CopyrightInformation

AllContentsCopyright©2011MicroStrategyIncorporated.AllRightsReserved.

TrademarkInformation

MicroStrategy,MicroStrategy6,MicroStrategy7,MicroStrategy7i,MicroStrategy7iEvaluationEdition,MicroStrategy7iOlapServices,MicroStrategy8,MicroStrategy9,MicroStrategyDistributionServices,MicroStrategyMultiSourceOption,MicroStrategyCommandManager,MicroStrategyEnterpriseManager,MicroStrategy

ObjectManager,MicroStrategyReportingSuite,MicroStrategyPowerUser,MicroStrategyAnalyst,MicroStrategyConsumer,MicroStrategyEmailDelivery,MicroStrategyBIAuthor,MicroStrategyBIModeler,MicroStrategyEvaluationEdition,MicroStrategyAdministrator,MicroStrategyAgent,MicroStrategyArchitect,

MicroStrategyBIDeveloperKit,MicroStrategyBroadcastServer,MicroStrategyBroadcaster,MicroStrategyBroadcasterServer,MicroStrategyBusinessIntelligencePlatform,MicroStrategyConsulting,MicroStrategyCRMApplications,MicroStrategyCustomerAnalyzer,MicroStrategyDesktop,MicroStrategyDesktopAnalyst,

MicroStrategyDesktopDesigner,MicroStrategyeCRM7,MicroStrategyEducation,MicroStrategyeTrainer,MicroStrategyExecutive,MicroStrategyInfocenter,MicroStrategyIntelligenceServer,MicroStrategyIntelligenceServerUniversalEdition,MicroStrategyMDXAdapter,MicroStrategyNarrowcastServer,MicroStrategy

Objects,MicroStrategyOLAPProvider,MicroStrategySDK,MicroStrategySupport,MicroStrategyTelecaster,MicroStrategyTransactor,MicroStrategyWeb,MicroStrategyWebBusinessAnalyzer,MicroStrategyWorld,ApplicationDevelopmentandSophisticatedAnalysis,BestInBusinessIntelligence,CentralizedApplication

Management,InformationLikeWater,IntelligenceThroughEveryPhone,IntelligenceToEveryDecisionMaker,IntelligentE-Business,PersonalizedIntelligencePortal,QueryTone,RapidApplicationDevelopment,MicroStrategyIntelligentCubes,TheFoundationForIntelligentE-Business,TheIntegratedBusinessIntelligence

PlatformBuiltForTheEnterprise,ThePlatformForIntelligentE-Business,TheScalableBusinessIntelligencePlatformBuiltForTheInternet,Industrial-StrengthBusinessIntelligence,OfficeIntelligence,MicroStrategyOffice,MicroStrategyReportServices,MicroStrategyWebMMT,MicroStrategyWebServices,PixelPerfect,

Pixel-Perfect,MicroStrategyMobile,MicroStrategyIntegrityManagerandMicroStrategyDataMiningServicesareallregisteredtrademarksortrademarksofMicroStrategyIncorporated.

Allothercompanyandproductnamesmaybetrademarksoftherespectivecompanieswithwhichtheyareassociated.Specificationssubjecttochangewithoutnotice.MicroStrategyisnotresponsibleforerrorsoromissions.MicroStrategymakesnowarrantiesorcommitmentsconcerningtheavailabilityoffutureproductsor

versionsthatmaybeplannedorunderdevelopment.

PatentInformation

Thisproductispatented.Oneormoreofthefollowingpatentsmayapplytotheproductsoldherein:U.S.PatentNos.6,154,766,6,173,310,6,260,050,6,263,051,6,269,393,6,279,033,6,567,796,6,587,547,6,606,596,6,658,093,6,658,432,6,662,195,6,671,715,6,691,100,6,694,316,6,697,808,6,704,723,6,741,980,6,765,997,

6,768,788,6,772,137,6,788,768,6,798,867,6,801,910,6,820,073,6,829,334,6,836,537,6,850,603,6,859,798,6,873,693,6,885,734,6,940,953,6,964,012,6,977,992,6,996,568,6,996,569,7,003,512,7,010,518,7,016,480,7,020,251,7,039,165,7,082,422,7,113,993,7,127,403,7,174,349,7,181,417,7,194,457,7,197,461,7,228,303,7,260,577,

7,266,181,7,272,212,7,302,639,7,324,942,7,330,847,7,340,040,7,356,758,7,356,840,7,415,438,7,428,302,7,430,562,7,440,898,7,486,780,7,509,671,7,516,181,7,559,048,7,574,376,7,617,201,7,725,811,7,801,967,7,836,178,7,861,161,7,861,253and7,881,443.Otherpatentapplicationsarepending.

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