MicroStrategy 9 vs Oracle 11G BI capabilities

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MICROSTRATEGY 9.4.1 VS. ORACLE 11G

A comparison of key BI capabilities (2014)

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All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development. Patent Information This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253, 7,881,443, 7,925,616, 7,945,584, 7,970,782, 8,005,870, 8,051,168, 8,051,369, 8,094,788, 8,130,918, 8,296,287, 8,321,411 and 8,452,755. Other patent applications are pending.

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MICROSTRATEGY VS. OBIEE– EXECUTIVE SUMMARY

KEY CONSIDERATIONS MICROSTRATEGY OBIEE

1. ARCHITECTURAL EFFICIENCY

a. METADATA ARCHITECTURE – Single, reusable and object-oriented metadata vs. multiple metadata silos STRONG AVERAGE

b. DATA ARCHITECTING - MicroStrategy’s ability to combine different data sources vs. OBIEE’s restrictive multisource STRONG AVERAGE

c. SECURITY ARCHITECTURE - Centralized and easy to manage security vs. decentralized security STRONG WEAK

2. SELF-SERVICE (DATA DISCOVERY)

a. AGILE ANALYTICS – Business friendly self-service analytics and rapid dashboard development STRONG AVERAGE

b. SELF-SERVICE ARCHITECTURE – MicroStrategy’s fully integrated data discovery vs. OBIEE’s limited integration STRONG AVERAGE

3. ENTERPRISE-GRADE DASHBOARDS – Powerful design capabilities vs. limited dashboard experience STRONG AVERAGE

4. NATIVE MOBILE BI APPS – Native Mobile apps that users love vs. OBIEE’s limited mobile capabilities STRONG AVERAGE

5. PROACTIVE BUSINESS MONITORING AND ALERTING – Proactive monitoring vs. limited proactive monitoring STRONG AVERAGE

6. TRANSACTIONS AND WRITE-BACK – Actionable vs. non-actionable dashboards and mobile apps STRONG NO

SUPPORT

7. ADVANCED INTERACTIVITY – Interact with different levels of data through prompting, drilling, and searching STRONG AVERAGE

8. INTEGRATED MAPPING – Advanced geospatial analysis for the masses STRONG AVERAGE

9. PERFORMANCE AND SCALABILITY – Superior performance at scale vs. performance limitations at scale STRONG AVERAGE

10. ADMINISTRATION EFFICIENCY – Higher efficiency using administration tools vs. limited administration tools STRONG AVERAGE

11. DEPLOYMENT FLEXIBILITY – BI on-premises or in the cloud STRONG AVERAGE

12. INDUSTRY ANALYSTS – Get unbiased perspective from one of the top industry analysts – BiScorecard STRONG AVERAGE

APPENDIX



ARCHITECTURAL EFFICIENCY – METADATA ARCHITECTURE

MicroStrategy’s single unified architecture vs. OBIEE’s multiple interfaces architecture 1.a.

Other BI Tools MICROSTRATEGY

MicroStrategy OBIEE

1 Single Unified Architecture: MicroStrategy’s BI platform is organically developed from the ground up without any acquisitions. A single metadata, server, and code base enables centralized security and administration as well as tighter product integration.

Acquired Disjointed Technologies: Oracle does not offer a unified BI platform with a single code base. OBIEE is an attempt to integrate the former Siebel Business Analytics Platform, Hyperion BI and Oracle Business applications creating functionality overlaps between the different tools.

2 Highly Object-Oriented Development and Object Reusability: Reusability of metadata components ensure that the same analytic object is used over and over at many different places across many reports and dashboards, and also as building block to create other analytic objects. Any change made to the reusable metadata components automatically propagate to all dependent objects ensuring easy and automated change management. MicroStrategy’s object-oriented metadata contains the most reusable objects including but not limited to attributes, metrics, filters, prompts, consolidations, custom groups, reports and templates.

Redundant Changes Result in Maintenance Nightmare: Report developers cannot create report objects such as metrics and filters as stand-alone and reuse them across different reports/dashboards creating redundant work and too many objects that serve the same purpose to maintain.

MicroStrategy offers a much superior metadata architecture as compared to OBIEE



ARCHITECTURAL EFFICIENCY – DATA ARCHITECTING

MicroStrategy’s ability to combine different data sources vs. Oracle’s restrictive multi-source

MicroStrategy OBIEE

1 Self-Service Data Blending Capability: MicroStrategy provides the option to either create a enterprise-wide logical data model or the ability for business users to easily combine data from different data sources on-the-fly. This provides high degree of data analysis flexibility.

Limited Data Blending Capabilities: OBIEE offers data blending capabilities from the BI enterprise, however users using Endeca for data discovery capabilities cannot take advantage of this feature.

2 Superior Scalability and Performance Through In-memory ROLAP: MicroStrategy’s in-memory ROLAP architecture provides the best of both worlds by combining the speed of in-memory processing with the scalability of direct database access. In-memory cubes exist within the virtual data model that spans the BI application and give users fast response times while maintaining full access to the entire enterprise data warehouse.

Developers have the flexibility of selectively accelerating response times of the most frequently accessed reports by creating in-memory cubes, while maintaining a single enterprise-wide view of information.

In-Memory Cubes Have Limited Support: In-memory cubes only supported on a limited list of Oracle databases as compared to MicroStrategy. The Cubes are modeled with a built-for-purpose modeling thus requiring additional schema work instead of directly leveraging the already-built schema model

MicroStrategy Cube Advisor recommends and automatically creates an optimal set of in-memory cubes based on usage patterns for different users accessing the BI system. This process considerably reduces administration workload and provides an efficient way to quickly improves response times of the most time consuming and frequently accessed reports.

No Automatic Cube Creation Based on Recommendation Engine: OBIEE does not provide a tool that would recommend and create optimum set of in-memory cubes based on the usage pattern of the BI deployment.

1.b.

Create a unified enterprise-wide view from all your data assets

Enterprise-wide data model

Perform on-the-fly data blending

Enterprise-wide data model Data

mart

OR



Enterprise-Class Security at Every Level of the BI Architecture

ARCHITECTURE EFFICIENCY – SECURITY ARCHITECTURE

Centralized and easy to manage security infrastructure vs. decentralized Security management

MicroStrategy OBIEE

1 Centralized and Pervasive Security: MicroStrategy provides centralized security administration across the entire platform. Security can be managed for all reports and documents from a single location.

De-Centralized Security: OBIEE’s security is manually configured in many places like Oracle BI Publisher, Oracle BI, Oracle Enterprise Manager etc… increasing the chances of human error.

2 Object-Level Access Privileges: Administrators can assign access control privileges (read, write, use, delete, execute, and browse) on individual metadata objects like attributes metrics, filters, custom groups, and others.

Limited Flexibility Setting User Privileges: OBIEE offers administrators very limited granularity for setting group and user privileges. It is not possible to assign access control privileges on individual metadata objects like metrics and attributes.

3 Reusable and Fine-Grained Setup for Platform-Wide User Authorization: MicroStrategy employs over 160 privileges to assign application functionality to user groups, user roles, and individual users.

No Reusable Security Setup: Security settings cannot be reused across the entire deployment and have to be defined redundantly for every user group.

1.c.



SELF-SERVICE (DATA DISCOVERY) – AGILE ANALYTICS

Business friendly self-service analytics and rapid dashboard development

MicroStrategy OBIEE

2 Data Blending Capabilities: MicroStrategy allows the definition of a single visualization with attributes/metrics feeding from multiple datasets (reports/cubes) from within Enterprise Dashboards and Visual insight. In addition, it allows joining modeled and un-modeled datasets.

Limited Data Blending Capabilities: Endeca allows joining multiple data sources into a single cube and a single visualization. However unlike MicroStrategy it cannot join data between different cubes into the a single visualization. Also Oracle does not support data blending capabilities from the enterprise platform

3 Built-in Best Practices for Visual Exploration: A number of visual exploration best practices embedded within the product. For example, visualization suggestion engine, auto geocoding, auto time hierarchy creation, multiple shelf's like color-by, and size-by for easy multidimensional analysis.

No Built-in Best Practices for Visual Exploration are Supported: Endeca does not have built-in best practices for ad-hoc analysis of data and does not support a visualization suggestion mechanism.

4 Mobile Accessible Dashboards: Interactive visualizations created in Visual Insight can be viewed in any mobile device, thus, allowing the users to interact with data on the go.

No accessibility to visualizations on Mobile Devices: There is not support for Endeca on Mobile

Rapid data analysis and dashboard creation

Graphical Query Builder for easy data preparation

2.a.



SELF-SERVICE (DATA DISCOVERY) – SELF-SERVICE ARCHITECTURE

MicroStrategy’s Fully Integrated Data Discovery vs. Oracle Endeca’s Limited Integration

MicroStrategy OBIEE

1 Fully Integrated Data Discovery Utilizes Platform ACL’s: MicroStrategy Visual Insight is fully integrated with the MicroStrategy platform and provides the option to utilize the existing schema layer. This ensures reusability of datasets and a single version of the truth for all users. As a result, MicroStrategy enables a managed self-service environment free of spread-marts and data siloes. MicroStrategy Visual Insight automatically utilizes users’ object-level access control privileges from the platform security setup.

Partially Integrated Data Discovery: Just like most of the Oracle BI platform, Endeca was acquired by Oracle and is now a separate Enterprise Data Discovery Platform. Not only Endeca comes with limited data discovery capabilities as compared to MicroStrategy, it is not integrated with the rest of the OBIEE platform. Its integration is limited to BI Publisher and only works one way. Administrators cannot leverage any of the existing administration or security configurations. In addition, Endeca is a separate platform with its own cost, installation and configuration with no support for Mobile.

2.b.

Single Version of the Truth

DWH Cube Cube DWH

Agility for business

Manageability and consistency for IT



ENTERPRISE-GRADE DASHBOARDS

MicroStrategy’s powerful dashboard creation vs. OBIEE’s limited dashboard experience

MicroStrategy OBIEE

1 Fully Integrated Dashboards with Powerful and Flexible Design Experience: Developers have exceptional flexibility to create highly interactive, pixel-perfect dashboards. A number of design capabilities such as WYSIWYG interface, multi-tab and multi-layered layouts, large number of selector controls for filtering flexibility and performing targeted filtering, information windows for contextual pop-ups, dashboard linking and screen designing for building workflows, fine-grained formatting capabilities, and wealth of interactive visualizations and widget controls provide a flexible and powerful design experience.

Multiple Dashboarding Tools with Limitations in Design Experience:. OBIEE has different tools to create different types of dashboards. Oracle BI for regular dashboards, and Oracle BI Publisher for delivery dashboards and Endeca for data discovery. There is no way to go from one tool to another from within the dashboard. In addition, there is limited integration between these tools. Each tool has some capabilities and some limitations and not all of them allow you to create a report once and edit anywhere. In addition these tools are not available with one installation.

2 Custom Dashboard Output: Powerful object prompting capability generate custom outputs depending on the selections made by the end users during run-time.

Limited Custom Dashboard Outputs: Object prompting is not supported. As a result, Oracle is limited in terms of generating custom dashboard output at run-time.

3 Automatic Drill-Anywhere: Users can automatically drill through the full depth and breadth of the data warehouse and obtain detailed information.

No Automatic Drill Anywhere: Users can drill up and down within a pre-defined hierarchy. Users cannot drill outside a hierarchy or data source to explore the entire DWH, thus, limiting the drill experience.

Gain superior insights from content rich enterprise dashboards

3



MicroStrategy Mobile Ranked #1

MicroStrategy OBIEE

1 Mobile Ready Reports and Dashboards: MicroStrategy allows users to run reports and dashboards directly on their iPad, iPhone, or Android devices. Because reports and dashboards in the BI application do not have to be re-authored for the mobile device, minimal additional IT investment is required for mobile deployment.

Limited Dashboard Features on the Mobile Device: Only Oralce BI Dashboards are supported on Mobile. BI Publisher and Endeca are not. In addition, these reports have to be specifically formatted for Mobile devices creating multiple silos of information.

2 Deliver Multimedia Content Through Mobile App: Deliver multiple forms of information (PDF, Videos, ePub, Presentations, etc.) within the same App.

Limited Capabilities to Deliver Multimedia Content: OBIEE does not provide a multimedia widget control like MicroStrategy. As a result, the capability to deliver multimedia content is limited.

3 Actionable Mobile Apps: Implement transactional capabilities into the information driven mobile apps.

Non-Actionable Mobile: OBIEE does not provide transactional (write-back) capability from Mobile.

4 Create Workflow-Driven Apps: MicroStrategy Mobile provides high degree of design flexibility to build multiple screens and combining them into a single workflow-driven app or dashboard.

Limited Flexibility to Create Custom Workflows : OBIEE mobile apps provide limited development flexibility to build intricate workflows of multiple screens and combining them into a seamless and intuitive dashboard

5 Deliver Rich Apps on Small Screen Devices: Ability to do screen design and workflows provide powerful capabilities to build apps for small screen devices.

Limitations on Small Screen Devices: Due to the smaller screen and lack of mouse-over capabilities, certain components and dashboard features are not supported on mobile devices.

NATIVE MOBILE BI APPS

MicroStrategy’s Native Mobile apps that users love vs. OBIEE’s limited Mobile capabilities 4



PROACTIVE BUSINESS MONITORING AND ALERTING

MicroStrategy’s proactive monitoring to improves business efficiency vs. OBIEE’s limited proactive monitoring

MicroStrategy Distribution Services acts as a proactive information radar for the enterprise

MicroStrategy OBIEE

1 Mass Distribution of Personalized Content (Report Bursting): Ability to deliver personalized slices of information from a single report to a large number of users

Limited Report Bursting Capability: OBIEE has very limited dynamic distribution list capabilities across the product set. Therefore, Administrators have to define fixed distribution lists and cannot use conditions to dynamically conform the recipient list. Scheduling/Distribution of dashboards is extremely limited.

5



Transaction Services is fully integrated into MicroStrategy’s organically grown platform

TRANSACTIONS AND WRITE-BACK

MicroStrategy’s Actionable dashboard and mobile apps vs. OBIEE’s non-actionable dashboards

MicroStrategy OBIEE

1 Data Written Back to the Data Source: MicroStrategy Transaction Services can not only write back to the data warehouses, datamarts, and ERP/Operational Systems, but also to Web Services Applications (like Salesforce.com).

Limited write-back availability: Write-back functionality is only supported from Enterprise Dashboards. No write-back capability is available from Endeca, BI Publisher or Mobile.

2 Multiple Formats of Data Input Supported: Multiple control styles for data input are supported such as – text/numeric fields, calendar dates, time, binary values, drop-down lists, slider, steppers, switches, and camera.

Limited Support: OBIEE only supports a few data input styles as compared to MicroStrategy

3 Transactional Mobile Intelligence: MicroStrategy supports business process to be performed from a Mobile transaction app without using any traditional format.

Not Supported

6



ADVANCED INTERACTIVITY

Interact with different levels of data through Prompting, Drilling, and Searching

MicroStrategy OBIEE

1 Dynamic Report Personalization: Object prompts enable users to dynamically select which report objects they want to see by authoring the report set at runtime. As a result, a single report can span hundreds of possible data combinations tailored to different user needs. MicroStrategy displays prompt values and report content that are permitted by the user's security profile. MicroStrategy prompts enable different users to personalize the same report and give them significant ad hoc capabilities.

Limited Dynamic Report Personalization: Oracle offers limited options for parameterized reports. Object or column prompts such as selection of attributes, metrics, and filters on the fly are not supported. This limits end users in terms of generating custom dashboard output at run-time and causes an unnecessary number of reports to be created and maintained for end users.

2 Drill Anywhere: MicroStrategy users can drill anywhere in the entire data warehouse or across multiple data sources for boundary-free investigative analysis. Users can automatically drill within or across hierarchies without pre-defining drill paths. They can also modify report contents on-the-fly and further deepen the investigation by drilling outside of an Intelligent Cube to perform OLAP analysis.

Lack of Automatic Drill-Anywhere: Users can drill up and down within a pre-defined hierarchy. Users cannot automatically drill across reports. All drill paths across cubes and across reports have to be manually defined by IT or report developers. Users also cannot drill outside a data source to explore the entire data warehouse. The data source typically only holds a subset of data warehouse tables, further limiting the drilling capabilities.

3 Google-Like Search for Quick Data Access: MicroStrategy users can not only search for reports and dashboards but also any other metadata objects using auto-complete, suggested matches, and instant search results with multi-level Google-like search capabilities. Granular object-level search allows users to locate analytical objects easily, preventing redundant object creation and promoting object reuse.

Limited Search Functionality: Users cannot search for metadata objects other than reports and dashboards. Oracle also does not have auto-complete, Google-like search capabilities available from the platform. Only Endeca offers advanced google-like search interactivity.

7

Powerful Personalization Automatic Drill Anywhere Multi-Level Search



INTEGRATED MAPPING

Advanced geospatial analysis for the masses 8

MicroStrategy OBIEE

1 Free Esri Maps Out-of-the Box: MicroStrategy provides a free out-of-the-box connector to Esri ArcGIS online. As a result, advanced geospatial analysis, including place data points or shaded geographic areas on a map, as well as the ability to create clusters, density maps, and other spatial visualizations is accessible to all users. MicroStrategy also incorporates several Esri basemaps, including street views and satellite imagery.

No Out of the Box Free Mapping

2 Maps Anywhere: Mobile, Desktop, and Web: MicroStrategy Mobile provides free native out-of-the-box mapping capabilities via Google and Apple Maps. Integration with device GPS a contextual user experience.

Limited Access to Maps from Different Tools: Maps are only available from Web. OBIEE has no integration to maps via Publisher, or Mobile.



PERFORMANCE AND SCALABILITY

High scalable BI platform with superior performance 9

MicroStrategy OBIEE

1

Push-Down Architecture: MicroStrategy is widely recognized by industry analysts & customers as a highly scalable enterprise BI platform. MicroStrategy leverages the database to its fullest extent by pushing data joins and analytic calculations to the database whenever possible.

Mid-Tier Centric Processing: Data joins across multiple sources, and many calculations are performed at the mid-tier level resulting in unnecessary data movement and poor utilization of database processing power.

2 Automatic Aggregate Awareness: Maximized database usage and enhanced performance for every analysis by making use of common data warehouse optimization techniques like aggregate tables and table partitioning.

Manual Aggregate Awareness: Oracle relies on Aggregate Persistence Wizard to configure aggregate tables to be used within the schema layer. These tables have to be manually maintained over time.

3 Clustering and caching create superior performance: Asymmetric clustering, shared caching, and cluster-wide synchronization of in-memory cubes and metadata are all supported by MicroStrategy

Limited Clustering: OBIEE is limited in the extent to which resources can be optimally shared across a cluster within a single server or across multiple physical servers. Asymmetric clustering is not supported.

16

Push-down Joining Uses the

DBMS Engine

Multi-pass SQL

Multi-dimensional

Business Model

Joins across databases happen at the client side

Minimum data movement across

the network

Heavy data movement across the network

Push-down architecture to fully leverage database processing power



ADMINISTRATION EFFICIENCY

Higher efficiency using administration and automation tools vs. limited administration tools

MicroStrategy OBIEE

1 Workflow Automation: MicroStrategy System Manager merges different administrative tasks, such as creating users, starting or stopping server, and many others into a single workflow. It is also possible to combine non-MicroStrategy processes into the workflow.

No Workflow Automation: OBIEE does not provide any workflow automation tool.

2 Object Management and Migrations: MicroStrategy Object Manager facilitates metadata life cycle management. The presence of a single metadata repository increases change management accuracy and efficiency.

Object Management Available: OBIEE provides limited capabilities for migration management and conflict resolution. These tools cannot easily merge and reconcile metadata objects from one product into another increasing efforts required to prevent errors.

3 Automated Integrity Checking: MicroStrategy Integrity Manager automates the report comparison process and verifies the consistency of reports by comparing both the SQL and the pixels of copies of reports and highlights any inconsistencies. This automated process eliminates the need of manual consistency checking, resulting in huge time savings while upgrading to a newer versions or during object migrations.

Limited Integrity and Regression Testing: OBIEE does not provide a data integrity tool that can automatically uncover changes and errors introduced into the system while performing changes. Lack of such tool significantly reduced the ability of the IT staff to find errors before the business users do and increases the maintenance costs.

4 Automated Command Line Scripts: MicroStrategy Command Manager reduces repetitive and time consuming administrative tasks through automated command line scripts.

No Automated Command Line Scripts for Administrative Tasks: OBIEE does not provide a comprehensive command line administrative tool with out of the box commands for high volume tasks across the product set. Commands have to be manually scripted making administration across several BI applications more time consuming.

5 Out-of-the-box Monitoring Across the Platform: MicroStrategy Enterprise Manager provides out-of-the box platform monitoring with hundreds of KPIs and corresponding dashboards to perform impact analysis, auditing, and tuning of the BI application. Administrators can also easily monitor mobile app usage to not only learn about user behavior but also enhance the mobile applications accordingly for an optimized user experience.

MicroStrategy enables administrators to customize and save the language settings of the interface, data, and metadata at the user level. Automated tools enable easy internationalization of BI applications.

Limited Monitoring Flexibility: OBIEE provides disparate tools with reports and KPIs to monitor the BI application from end to end. Multiple monitoring tools significantly decrease the efficiency of the BI administration team. In addition OBIEE does not offer any activity monitoring for Mobile users.

10

OBIEE’S LIMITED ADMINISTRATION



DEPLOYMENT FLEXIBILITY

BI on-premises or in the cloud

MicroStrategy OBIEE

1 Deploy Platform On-Premises or in the Cloud: The platform itself can be deployed both on-premise and in a traditional software model or through the Cloud environment. MicroStrategy Cloud offers a platform-as-a-service (PaaS) offering which includes a MicroStrategy BI service, plus the option of adding integrated data warehouse and data integration capabilities.

Limited Cloud Integration: OBIEE technology is adapted for Cloud computing for pre-packed applications only. OBIEE does not host the on premise grown application on the cloud.

2 Access Data Instantly via MicroStrategy Analytics Express (SaaS): Business users can instantly connect to their data and explore it using powerful and intuitive data visualizations. No installation required as all capabilities are available through a zero-footprint Web based SaaS solution.

No Saas offering

3 Securely Explore Data using the Free MicroStrategy Analytics Desktop: MicroStrategy offers a free solution to explore your data securely using a desktop application. The free solution not only allow accessing Excel Files, and Flat files but also all major databases and even big data sources.

No Desktop offering

Run MicroStrategy Analytics Platform on-

premises (PaaS)

Deploy secure, expertly managed BI Platform in

the Cloud

Start exploring in the cloud with the free MicroStrategy

Analytics Express (SaaS)

11

BI Platform Agile BI

Start exploring data with free MicroStrategy Analytics Desktop

Analytics Express



“BI Scorecard is the only analyst firm that tests BI suites hands-on, based on over 300 detailed criteria, and with the customer perspective in mind.”

BI Scorecard

INDUSTRY ANALYST

Get unbiased perspective from one of the top industry analysts – BiScorecard 12

Source: BI Scorecard® Strategic and Product Summary – Q4 2013.

MicroStrategy vs. OBIEE

• No functional gaps, superior breadth

• Industry’s best architecture and interactive reports

• Highest-rated overall in self-service BI and Administration

Software

MicroStrategy 9 vs Oracle 11G BI capabilities