Connecting through Social Media

Top ten guidelines for connecting through social media (learned through a few successes and several failures)

First of all, please share…● If you feel it is important for libraries to use social media

to engage patrons!

● Do you use social media? If so, what?!● Facebook!● Twitter!● Youtube!● Blogs!● Pinterest!● Other

Quick stats

According to Nielsen…● “In the U.S. alone, total minutes spent on

social networking sites has increased 83 percent year-over-year. In fact, total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking site for the month.”

According to Pew Internet Research…

● “When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer.”

What is social media?

●Engaging your community!●Interactive dialogue

Tools we use:●Facebook! ! !●Twitter !●Youtube!●Library blogs!●Goodreads!●Flickr

We keep an eye on:●Yelp reviews!●Foursquare

Why?

●Engaging your community!●Interactive dialogue

Top Ten Guidelines

1) Keep it simple!

2) Avoid too many cooks in the kitchen

3) Work smarter, not harder

Example: Hootsuite

4) Content rules

5) Recycle your content, and borrow too!

6) Team effort

7) Don’t be afraid of the “worst-case scenario”

8) But if it happens, be ready!

Oh no!!!

9) Don’t believe the hype

10) Have fun!

Sources● http://blackboxsocialmedia.com/7-shocking-social-

media-facts-for-marketers-infographic/!

● http://www.nielsen.com/us/en/insights/press-room/2009/time_on_facebook.html!

● http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us

Thank you!● Slides will be made available on the

NELA website and on ryanlivergood.com!

● E-mail: rlivergood@minlib.net!

● Twitter: @ryanlivergood