NÓRAOBERMAYER‐KOVÁCS,PHD

THEPOWEROFSOCIALMEDIAINFOSTERINGKNOWLEDGESHARING

7th EuropeanConferenceonIntellectualCapital‐ ECIC2015Cartagena,9‐10April2015

RESEARCHFRAMEWORK

DeterminingthecharacteristicsofusingSocial

mediatechnologiesasknowledgesharingtools.

Mainobjective

Organizationalknowledgesharing

Socialmedia

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„OrganizationalknowledgesharinginHungary2013/2014”

Web‐based,quantitativeresearch Datacollection:2013‐2014 Organizations:299 Respondents:whitecollarworker,middlelevelandtopmanagers Sample:OrganizationsoperatinginHungary Statisticalandeconometricalanalyses

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10% 10%

24%55%

Microbusinesses(<10employees)Smallbusinesses(<50employees)Medium‐sizedenterprises(<250employees)Largecompanies

46%54%

Hungarian‐ownedcompany

Domesticsubsidiaryofaforeigncompany

Numbersofemployees Ownership

Organizations

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STATISTICS

0% 20% 40% 60% 80% 100%

Theorganizationhasknowledgemanagementstrategy

Theorganizationhassuchprogram,initiativeorprojectwhichsupportsknowledgesharing

Theorganizationrecognizesknowledgeasastrategicasset

37%

46%

77%

37%

69%

81%

2013/2014 2005/2006

Knowledgemanagementstrategiesandinitiatives

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TheEXISTENCE ofexternal(availablethrough

company’snetwork)knowledgesharingtechnologies/practices.

TheUSAGE ofexternaltechnologies/practicesforknowledgesharingduring

workorforprofessionaldevelopment.

Organizationalknowledgesharingtechnologies/practices

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0% 20% 40% 60%

Externalpresentationsharing(e.g.SlideShare)

Externalgroupware(e.g.GoogleDocs)

Externalvideosharing(e.g.YouTube)

Professionalblog

Externalinstantmessagingservice(e.g.Skype,MSN)

Externalsocialnetworkingservice(e.g.Facebook,LinkedIn)

PossibilitytotakepartinexternalCommunitiesofPractices…

24%

30%

33%

33%

41%

56%

59%

Externalknowledgesharingtechnologies/practices(existence)

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0% 10% 20% 30% 40% 50% 60% 70% 80%

Externalpresentationsharing

Externalvideosharing

Professionalblog

Externalgroupware

Externalinstantmessagingservice

PossibilitytotakepartinexternalCommunitiesofPractices

Externalsocialnetworkingservice

66%

72%

72%

76%

77%

79%

79%

Externalknowledgesharingtechnologies/practices(usage)

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SOCIALMEDIAFORBUSINESS

Externalcommunitiesofpractices(CoP)

Onlineportalsthatfacilitategroupmeetingsinvariouslocalitiesaroundtheworld.Peoplearecontactingwithothersgenerallywiththeprofessionalaim.

Discussprofessionalproblems:groupofactivepractitionerscanprovideawaytosharebestpractices,askquestionsandprovidesupportforeachotheroutsidetheorganization.

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Externalsocialnetworkingservice

Facebookenablesforacommunitytocreateaprofile(andtopicgroups)withtheaimtoshareinformation/knowledgetothefollowers(partners,customers).

LinkedIncanbeaperfecttoolforfindingexperts.

Communicationcanbeencouragedtosupportproblemsolving:iforganizationneedsanexpert,youcansearchonLinkedIntofindtherightperson.

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Externalinstantmessagingservice

Onlineconferencetool,whichcanpromotetheinstantcommunicationandknowledgesharingbetweenthecommunitymembers.

Atinternationalorganizationsnumerousnegotiationstakeplaceacrossnationalborders,andthesetoolsmeanamorecost‐effectivesolution.

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Professionalblog

Aninformationalsite,whichconsistsofposts.Weblogsarefocusingonpartners,employeesoreveryonewiththeaimtoshareinformationorknowledge.

Communicationbetweenemployeescanbeencouragedtosupportproblemsolving:iforganizationwantstosharespecificinformationtotheircustomers,apostcanbeplacedonablog.

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Externalvideosharing

YouTubeallowsuserstoupload,viewandsharevideos,anddisplayavarietyofindividualorcorporatemediavideo.

Convertpersonalknowledgetoorganisationalknowledge:participatingataconferenceandgivinganinterview,organizationscanusethevideoasamarketingtool,iftheyshareitwithpartners,customers,employees.

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Externalgroupware

GoogleDocs,asanexternalgroupwaresupportscollaborativecreationofknowledge.Itcanbeusedforsharingthedocumentswithoutsendingthemviae‐mails,butonlysharingthelinkofthedocument.

OthercommunitymemberswhohaveaccesstotheGoogleDocshaveachancetomodifythematerials.

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Externalpresentationsharing

SlideShareisaweb‐basedslidehostingservice.Userscanuploadpresentationsprivatelyorpublicly.Thewebsitecanbeusedforbusinessestoshareslidesamongemployeesmoreeasily.

SlideSharealsoprovidesuserstheabilitytorate,commenton,andsharetheuploadedcontent.

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SUMMARY

ImplementSocialmediatechnologies

Establishthetermsandconditionsofusage

Communicatetheadvantages

Providetrainings

Developrewardsystem

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Suggestions

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THANKYOUFORYOURATTENTION!

obermayerkovacs@gtk.uni‐pannon.huUniversityofPannonia,Veszprém,Hungary