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CLOSING KEYNOTE Lola Akinmade Åkerström

TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

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Page 1: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

CLOSING KEYNOTE

Lola Akinmade Åkerström

Page 2: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

buzz words we travel bloggers are familiar with…

Page 3: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

YOLO

Page 4: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

FOMO

Page 5: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

RTW

Page 6: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Live like a Local

Page 7: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

SELFIES

Page 8: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

GLITCHFARES

Page 9: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

spontaneity of travel+

sense of wanderlustThese words inspire our work as travel bloggers…

Page 10: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

As travel bloggers, we

live + breathe travel

Page 11: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

That constant needAlways be on the road

Exploring

Reporting back with enviable selfies

Page 12: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

other words…

Page 13: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“I love you”

Page 14: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“Will you marry me?”

Page 15: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“Oh crap…”

Page 16: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“It’s not you. It’s me”

Page 17: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“Millennials”

Page 18: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“Please accept my condolences”

Page 19: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“It’s terminal…”

Page 20: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Words that cancompletely

change your life

Page 21: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

TRANSITIONS

Page 22: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

TRANSITIONSAS

OPPORTUNITIES

Page 23: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Discovering opportunities within challengingtransitions to fully live out passions

Page 24: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Transitions = Very scary things

They cause anxiety

Page 25: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Three (3) reasonstravel bloggers fear

TRANSITIONS

Page 26: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

(1) People will think we have “settled”

Page 27: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Do you know whatquickly kills a travel

blogger’s “street cred”?

Page 28: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Not travelling

Page 29: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

We hop back on the road prematurely

We don’t give ourselves timeto fully accept our transition

Page 30: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

(2) We fear we will no longer become relevant

Page 31: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Remember Baby Boomers?

Can you guess who

irritatedthe heck out

of them?

Page 32: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

GENERATION X

Who is currently getting under their skins?

Page 33: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Millennials

Page 34: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Growing older induces fear of transitions

What we’ve worked so hardto build no longer becoming

relevant in today’s social mediaclimate

Page 35: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

So we keep pointing out the “faults”of the younger generation

Page 36: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Transition is inevitableEmbrace who we are

Find our own place and dig in

Page 37: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

We can choose to become bitter

by fighting the inevitableand risk destroying allwe’ve worked so hard

to build…

Page 38: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Or….

Elegantly transition into the next stage of our professional

lives…SANTA 4.0

Page 39: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

(3) We fear we

will no longer be

perceived in the same light

before we became caretakers

Page 40: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
Page 41: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Not always about your own

minions.

Playing role of caretaker tosomeone you

love

A dear friend or family member

Page 42: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

People make assumptions

about you beforeever approaching

you

Page 43: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

What happens whenlife hands us

(avid travellers) more

responsibilities?

Page 44: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

When we need to break away for

awhile to take care of loved ones?

Page 45: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Responsibilities as light as housesitting someone else’s

pets

Page 46: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Regardless of the weight of the

responsibility, it momentarily

transforms us into caretakers

Page 47: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
Page 48: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“If we do not care for others, who will care for us? We should answer

those questions by reinventing ourselves yet again – competing fiercely,

but caring deeply too”Anne-Marie Slaughter

Page 49: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Key phrase -> Reinventing ourselves

Page 50: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

TRANSITIONSAS

OPPORTUNITIES(1)

Page 51: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

(1) Transitions are opportunities totransform and reinvent ourselves

Page 52: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

How many of us are subconsciously

defined by what we do and

don’t even realize it?

Page 53: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

My transition to Sweden

Page 54: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
Page 55: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Think about it…

How do you introduce yourself when others ask

you who you are?

Page 56: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Do you pick your “work” first or your “character” traits first?

Page 57: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Certain -> Uncertain = Strengths

Problem

solverVersatile

Creative Quick study

Team player

Page 58: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Because that is what transitions

do…

They bring who you truly are to the

surface based on how you react to

the transition

Page 59: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

If you don’t like the traits that are brought up to the

surface…

Opportunity to reinvent yourself

Page 60: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

TRANSITIONSAS

OPPORTUNITIES(2)

Page 61: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

(2) Transitions are a second chance todrop the façade

Page 62: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Opportunities to shed

any personas that are weighing you down

Page 63: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Are you playing “extrovert” when you

really are an “introvert”?

Page 64: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

You can only perform for others for so long

Transitions can helpyou break free of that

Page 65: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

After having my first child, I was still trying to prove to myself and the

world that I could do it all effortlessly

Page 66: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

WHY?

Page 67: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
Page 68: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

TRANSITIONSAS

OPPORTUNITIES(3)

Page 69: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

(3) Transitions are opportunities to connect with and create communities

Page 70: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Transitions are often detours

Sometimes those detoursare more scenic and rewarding

Page 71: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

They can eventually

get you back on your path

and passion in a much

stronger way than

you’d ever anticipated

Page 72: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Shifting responsibilities + transitions

Temporary homebase

Settle into communities

Create our own communities

Page 73: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Question?

Page 74: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“Patience is key. We develop relationships not for

immediate gain but for long term community which

ultimately leads to work and other opportunities”

Leigh Shulman, Writer, The Future is Red

Page 75: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

My relationship with Sweden

Page 76: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Who was this

foreigner who was so

curious about her

new home?

Page 77: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“It’s most important to have the attitude of a traveler: curious,

interested, constantly seeking new experiences, and paying attention

to the little details.

No matter where you live, there are beautiful places to discover in

your own backyard and in your region; you just have to be open to

finding them”Christine Amorose, C’est Christine

Page 78: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

TRANSITIONSAS

OPPORTUNITIES(4)

Page 79: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

(4) Transitions are opportunities to give your passions roots

Page 80: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

To travel for the sole sake of travel is not the sole purpose of

our existence.

Page 81: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Three (3) examplesfrom within the travel blogging

community

Page 82: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

AKILA PATRICK

Page 83: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

BACKGROUND

• Passionate about exploring culture through food

• Took tons of food tours while traveling from locals to learn culture and stories

• Discovered pregnancy while in Prague, about 3 years into their long-term travels

• Moved back to Atlanta within four months.

 

TRANSITION

Page 84: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

www.atlantafoodwalks.com

“Every time I came back to Atlanta, I wondered why no one had started a food tour here because Southern food has such a rich and complex history. Much of what we eat in the South today is what was eaten at the founding of the nation.  

I found that history fascinating and I thought others would, too, so I decided to launch Atlanta Food Walks.  Our tours focus on culinary storytelling and telling the story of the city and the places we walk through the lens of food.”

Akila McConnell

Page 85: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

BETHANY+

RANDY

Page 86: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

• Journalist + Photographer -> Fulltime travel bloggers

• Noticed lack of secure pockets in women’s clothing

BACKGROUND

• Creating travel supplies was easy because they knew what other travelers needed.

• Based in Boston close to family 

TRANSITION

Page 87: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

www.speakeasytravelsupply.com

“Without Beers & Beans, Speakeasy would never have become the success that it is and without Speakeasy we

would’ve not been able to stay self-employed and grow

personally.

I have always considered Beers & Beans my baby. Now,

Speakeasy is her little sister, and they both need each other

to grow and thrive.“Bethany Salvon

Page 88: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

The Future is Red

Page 89: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

• Fulltime traveling family

• Professional writer + Yoga instructor before blogging

• Now based in Salta, Argentina – New landscape to explore while developing a stable life for kids.

BACKGROUND

• Daughter stopped wanting to talk to other kids.

• Said "Why say hello when I'm just going to have to say goodbye?"

• Broke their hearts and knew they couldn't keep moving around in the same way.

TRANSITION

Page 90: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

www.creative-revolution.com

“Creative Revolution allows me to travel regularly and see new places. I can also bring my family with me.

You learn incredible things by living deep in a new country. You have to learn to live by new rules. Since I

often return to the same countries for retreats, it allows me to develop community and roots in those countries as

well.”Leigh Shulman

Page 91: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Transitions help us build expertise

with some form of anchoring

Page 92: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Passions grow roots through:

Patience + Communities + Connections + Focus

Page 93: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Think about building a house…

Page 94: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

You really can’t raise its walls

if its foundation is constantly moving…

Page 95: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

TRANSITIONSAS

OPPORTUNITIES(5)

Page 96: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

(5) Devastating transitions are opportunities to truly reflect and reprioritize

Page 97: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

There is no right or wrong way to mourn loss*

* - As long as you’re not physically or emotionally harming someone else

Page 98: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

No one really needs advice beyond warm

comforting arms telling us all will be okay in the

end

Page 99: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

It’s okay to take a break, step back from it all, and

reassess offline relationships

Page 100: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

While loved ones want to see us happy…

They also want us to be there for them in their deepest times of need

Page 101: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Pamela McNaughtonSavoir Faire Abroad

Page 102: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Made the conscious and loving decision

to break from fulltime travelling for over a year to be with her father

who was dying from Alzheimer’s.

Excerpt from heartbreaking post

Page 103: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Out of sadness -> Pamela’s New Love

Urban Guide Québec

www.urbanguidequebec.com

Page 104: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

So, to summarize…

Page 105: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Travel itself is not the answer

Page 106: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

It is the avenue we choose to

live out and express our

passions

Page 107: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

What would you still love to do that you can bring both on your travels or do while

at home?

Page 108: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Those unique traits you can do while traveling and while at home are the semblances

of your true passions

Page 109: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Candace Rose Rardon

The Great Affair

Page 110: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“Travel itself is not an answer. It can’t save you from yourself, or the demons

that you have. You will bring them along with you as you roam.

You can’t absolve yourself of your responsibilities or the monotony of

routines that will reappear the minute you stop moving.

And if you travel to escape darkness, it will eventually find you”

Jodi Ettenberg, Legal Nomads

Page 111: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

We need to stop subconsciously apologizing

for our life transitions

Page 112: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Do you know who I feel does transitions really well?

Page 113: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
Page 114: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Sample blog titles from

Page 115: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“Why I left New York and moved to Austin”

“Why it’s time to hang up the backpack”

“Starting again in Chiang Mai”

“Searching for a more balanced life”

“How I finally came to terms with the homebody inside me.”

“Home: The death of the nomad”

“The end of my solo travels”

“And then, I moved to Stockholm”

“And then, I didn’t move to Stockholm”

“And this is where this journey ends”

Page 116: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Transitions are chances to grow and explore more of what you want and leave

behind what you most definitely don’t want

Page 117: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

We need to elegantly:

Own the choices we’ve made

Be unapologetic about them

Be honest with ourselves

Page 118: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Most of us travel because we are curious beings

We have an innate curiosity to explore, experience, and

share the world we see

Page 119: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Do we suddenly become less curious beings because

we have to stay in one place for awhile?

Page 120: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

If so, then it’s time to reassess our motives for travel and be completely honest with

ourselves

Page 121: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
Page 122: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Transitions aren’t about giving up dreams

They are about sharing those dreams

Page 123: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

“You hurt yourself, you hurt your lover, Then you discover, What you thought

was freedom is just greed.”

Gone - Bono, U2

Page 124: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

There’s a very thin line between freedom and

selfishness

Page 125: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Don’t live lives of

regret but rather,

expand our approach to tackling life

changes as they come

Page 126: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

We need to become serial opportunists

because at every end, there is a beginning

Page 127: TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom

Ending with a quote from Marc and Angel Hack Life’s

40 Lessons for Finding Strength in Hard Times