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Tbex 2013 Toronto Building your Audience with Social Media Management Tools, featuring, Ian Cleary. Community Track
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Building Your Audience with Social Media Management Tools
Ian Cleary
Takeaways for to-day
• Discover at least 1 tool you can start using today
• Learn some simple tips that you can implement immediately to grow traffic or increase conversions
• Hopefully have had a few giggles along the way
SUCCESSMonitor Results
Convert Visitors
Create & OptimizeContent
So let’s take a trip…
Create & Optimize Content
Be Organized & ConsistentEditorial Calendar for Your Blog
• Plan out general topics• Outline your post ideas• Schedule the posts in the calendar• Implement a review process
Plan your Ideas
Organize your thoughts and brainstorm ideas
Think about general topics as well as specific post ideas
www.betaout.com
Assign out to your Team
Build your Calendar
Be Efficient
• Organize your followers• Automate what makes sense• Schedule out posts / tweets so you can spend
time doing more important tasks
Social Media Management
• Twitter, LinkedIn, Google +
• Scheduling• Filtering
www.hootsuite.com
Filtered Columns
Create streams for specific keywords
..or for groups of key connections
Automate Variations of Tweets
• Create multiple variations for your blog post• Create schedule for sharing
www.socialoomph.com
Schedule Posts
Targeted Posts…
www.postplanner.com
Find Trusted Content
Find Trending Content
Monitor What’s Working
Be Targeted with your content
Optimization Process
1. Check popularity of keywords
2. Check Google listing - who’s on top
3. Write content
4. Optimize content
RESULT = Appear higher in search results
Check Popularity of Keywords
https://adwords.google.com/o/KeywordTool
Who’s on Top?
OpenSite Explorer (or Moz toolbar)
• Check Open Site Explorer
www.opensiteexplorer.org
How we beat them?Optimizing your content
• Title • Description• Page Name• Heading• Content
SEO Plugin for WordPress
www.yoast.com/wordpress/seo/
Transcribe Video and Podcasts!
Next stop on the tour…
Convince them to convert
Generating Conversions
Conversion: Any action undertaken by a user on your site that you deem to be valuable
• Email subscribers• Ad clickers• Buyers – products / services
Email SubscribersThe more focused the better
Email Subscribers
Email SubscribersPopups / Banners
Email SubscribersTips for Increasing
• Social Proof• Location and number of subscription boxes• Incentives to subscribe• Colors and Words• Be Pushy!
Display Banner at Top (can also do a popup)
www.lead-converter.com
Track the clicks and conversions
More Clicks on Ads.. Heat Map
www.crazyegg.com
Product Sales
• Sell eBooks, Guides, Services• End to end sale directly on your site• Lead Converter to attract them with an offer• Sell through your email subscribers
Next stop on the tour…
Monitor Results
MonitorKnow what is working
• Analyze what is getting traffic and optimize• What traffic sources are converting?• Who is referring you traffic?• What is your bounce rate and how to improve it
Optimize existing posts
Check Google Analytics to see what keywords are the most popular
www.google.com/analytics
Who is sending you traffic?
What traffic source is converting the best?
What is my bounce rate?
• Arrive and Leave• Desktop v Mobile• Give them options
– Links to other content– Email subscription– Related posts
Facebook Likealyzer
www.likealyzer.com
TweetReach for Twitter
www.tweetreach.com
Key Actions!
• Follow the process for optimizing your content• Use relevant tools• Be as organized as possible!
Social Media Tools Guide..Download a free copy..
www.razorsocial.com/tbex