SXSW 2017 PanelPicker Submission

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Gamification success: Social Media Education

Gamification success: Social Media Education2017 SXSW PanelPicker Submission

Meet sean and jenny2017 SXSW PanelPicker Submission

Meet sean and jennyThis is Sean Carey and Jenny Newman.

They are part of Dells Social Media and Community University team (SMaC U).

Meet sean and jennyThey have nearly 30 years combined training and development experience on top of being social media subject matter experts.They are out of cheesecake.

Meet sean and jennyHeres Sean acting as MC for a panel of social media influencers just before this years SXSW.

Meet sean and jennyThis is Jenny teaching social media to a packed ballroom in Panama for #socialmediaday 2016.

Meet sean and jennyThey are also giant dorks.

The upshot? They can talk, they love to have fun, and they know their stuff.

The problem with gamification2017 SXSW PanelPicker Submission

What is a game?A game is a problem solving activity, approached with a playful attitude.-- Jesse Schell (game designer, professor)

What is a game?Playing a game is the voluntary attempt to overcome unnecessary obstacles.-- Bernard Suits (philosopher)

The 4 core elements of a game

Any game worth its salt (whether a video game, sport, board game, or an enterprise learning gamification effort) puts thought and design effort into 4 core elements.


What gamification is missing

Most current gamification efforts fail because of an obsession with implementing leaderboards, points, and badges as a template approach to getting people to take a prescribed action.


What gamification is missing

While those tools have their place, they only address 2 of the 4 core elements of a truly engaging game.


What gamification is missing

Without the other 2 elements, gamification is nothing more than a glorified Skinner box where people spam the lever for food pellets.


What gamification is missing

Because gamification fails to address goals and voluntary participation, people feel manipulated. Also, once the rewards dry up, so does the desired behavior.


How we tackled the problem2017 SXSW PanelPicker Submission

Adding the missing elements

When we revamped our social media certification curriculum, we realized there was a way we could fully gamify the experience to get learners more involved.


Adding the missing elements

We had to provide compelling goals and reasons for the class to participate of their own volition.


Adding the missing elements

We found the perfect blend of educational opportunities and missing game elements in the form of an ARG (alternate reality game).


Private eyes and args

We built a crime story as a way to make the courseware compelling.We did this by creating online characters, scripting social media dialogue, and tasking the class with solving the whodunit.


Private eyes and args

We found that the goal of catching the real culprit encouraged the class attention and spurred them to participate and cooperate in groups.


Private eyes and args

They had to use social media tools like LinkedIn and Twitter in real time to experience the story and uncover the clues required to determine who the criminal was.


Private eyes and args

We completed the mood required for voluntary participation by taking on hard-boiled detective personas while facilitating and playing Rat Pack-era music to set the tone.


IT WORKEDBy both quantitative and qualitative measures, this new gamified courseware was a vast improvement.

IT WORKEDWe even won this nifty industry award for the project!

Pick usIn conclusion:

Real gamification works when done right, were proud of how we implemented game design into our courseware, and wed love to tell you more!

Pick usIn conclusion:

Vote for us.Or at least get us more cheesecake.