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Social Media’s Effect on
Business Communication
What is Business Communication?◇ The sharing of information between people
within an enterprise that is performed for the commercial benefit of the organization. In addition, business communication can also refer to how a company shares information to promote its product or services to potential consumers.
Social Media Ecosystem
◇The Social Media Ecosystem is a network of different websites and applications designed to evolve a connection between people through web.
Why should you use Facebook for business?◇Low Cost Marketing◇Interactive User Interface◇Easy Customer Support◇Targeted Advertising
Main Feature◇Wide Audience◇Steer Traffic To Ones Website◇Create Brand Identity◇Like, Comment, Share
Net Neutrality v/s Free Basics
Net Neutrality v/s Free Basics
• Net Neutrality is the principle that Internet Service Providers (ISPs) should enable access to all content and applications regardless of the source, and without favouring or blocking particular products or websites. In the most basic sense, it means internet equality for all.
Free Basics by Facebook is an open platform that gives Indian developers the opportunity to make their services and websites available free of cost to those who cannot afford internet access. However, this free access is limited to partner websites and applications.
Twitter For Business
Why should you use Twitter for business?◇Connecting with customers◇Branding◇News◇Spying on competition
What’s Twitter for?◇Tweet to followers◇Promote in a crisp & clear way◇Follower Approach
What’s Instagram for?◇Reaching people through visual content◇Sharing photos and videos
Why should you use Instagram for business??◇Visual Marketing◇Product as well as service based marketing◇Marketer friendly
“Skype
Why should you use Skype for business?◇ Efficient
Business Calls◇ Reduced
Travelling cost◇ Stay In Touch
With Customers & Clients
What’s Skype for?◇Instant Messaging◇Skype-to-Skype Calling◇Group Calling
Why Should You Use LinkedIn For Business?◇ Establish
Credibility◇ Expand Marketing◇ Build Professional
Brand◇ Maintain
Professional Relationships
What’s LinkedIn For?◇Leading Professional Network on Web◇Connect With Clients Professionally◇Avenues For New Internships◇Manage Potential Employers
How does a social medium really impact Business Communication?
Advent of Social Media & its Effect
Invention of E-mailSocial Media Goes Company Wide
Geo Targeting
• Geo targeting in geo-marketing and internet marketing is the method of determining the geo-location of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.
Effects of Social Media on Internal Business Environment
Cost Control
Sales HR Department Recruitmen
t
Effects on External Business EnvironmentCustomer Relationship
Management
Customer Retention
Competitive AdvantagePublic Relations
Market Research
Negative Impact of Social Media
◇ Increased Customer Power◇Tracking Misleading Statements◇Accidental Release of
Confidential Information◇Strategic Shift In Marketing Strategy
SMMSSocial Media Managing Systems
Social Media Managing Systems
Social Media Managing Systems (SMMS)
◇ Social Media Management Systems
(SMMS) empower social media teams to
manage multiple distributed social channels from one
location –enabling the opportunity to build
deeper relationships by being in more places at
once.
Process of SMMS
CONNECT PUBLISH MANAGE
In the most basic sense, these management tools do the following:
In conclusion, why should your business be dependent on Social Media for business communication?
Presenters◇ Aayushi Patil◇ Pooja Jangra◇ Sana Shaikh◇ Darshana Pise◇ Kanchi Talreja◇ Vincy Nadar
F.Y.BAF
Thanks!
