Social Media's Impact on Business

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This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.

Text of Social Media's Impact on Business

  • 1. Social Medias Impact OnpresentsBusinesspresented byBrian Bluff, President & Co-FounderEddie Bluff, Vice President KeyAccounts & Co-Founder

2. Site-Seeker, Inc. 2013 3. About TodayDownload This Presentation on SlideShareWere here to help Toward the end of day Consultations at your convenience 4. What Well Cover Why Business Should Engage in Social Media How to Begin Best Practices How is it Beneficial Site-Seeker, Inc. 2013 5. How did we get here? Site-Seeker, Inc. 2013 6. Trust 7. How Did We Get Here? Site-Seeker, Inc. 2013 8. The Internet Marketing LandscapeSite-Seeker, Inc. 2013 9. Search Engine Results Page (SERP) Site-Seeker, Inc. 2013 10. Search Engine Market Share Site-Seeker, Inc. 2013 11. Social Media Platforms Site-Seeker, Inc. 2013 12. Common Objections: Its a passing fad We cant control what happens in social media We cant control what our own people will saySite-Seeker, Inc. 2013 13. Where to start: Social Media Engagement Policy Training MonitoringSite-Seeker, Inc. 2013 14. Define Your Objectives What are your goals Where is your audience How often can you consistently interact What type of information do you wish to shareSite-Seeker, Inc. 2013 15. Where to start Dont get overwhelmed you dont need to do it all Focus on areas where your clients and prospects engage Start simple & make it effective Once you are comfortable in one, try anotherSite-Seeker, Inc. 2013 16. Over 1 billion users = 3rd largest country in the world 1 billion pieces of content (photos, videos, web links, etc)shared each day 92% of US online consumers have a Facebook account 39% of business owners said they planned to spend $ on FBAdvertising in 2013Site-Seeker, Inc. 2013 17. No 1 publisher of display ads, more than Yahoo, Microsoft,Google & AOL combined 24% of user base 35-54 years old 58% women 42% men Each user shares, on average, 415 pieces of content per year One in every 5 page views in 2012 occurred on Facebook Facebook has been the top searched term in the US for thepast 3 yearsSite-Seeker, Inc. 2013 18. 500 Million Users generate over 300M tweets and 1.6Bsearch queries/day 24% user base 25-34 years old 53% of people on Twitter recommend products in their tweets 73% of Americans trust information and advice from Twitter 31% of US Consumers have searched a hashtag they sawon TV 11% of adults tweet multiple times daily Site-Seeker, Inc. 2013 19. 89% of Americans 12 or older are personally familiar withTwitter 42% of Twitter users follow brands 36% of Twitter users signed up in the past year 53% of B2B companies actively use Twitter B2B Marketers on Twitter generate twice as many leads Site-Seeker, Inc. 2013 20. Over 175 Million members Business professionals 79% are 35+ years old Linkedin promotes: Business intelligence Business development Creation of business relationships Conversation As of 9/30/12 professionals are joining at a rate of 2/second 50 million new members in 2011vs 6 years to add first 50 millionSite-Seeker, Inc. 2013 21. 2nd largest search engine in the world Every minute 72 hours of video are uploaded to YouTube Reasons marketers use YouTube: 66% for Content Marketing 49% for Search Engine Optimization 69% for Branding 54% for Social Media engagement 14% for Customer Service More than 20% of global YouTube views are on mobiledevicesSite-Seeker, Inc. 2013 22. 500 Million users As part of Google its important to be here since it caninfluence search rankings Google Circles offers audience segmentation G+ App is preinstalled in 900,000 Android devices activatedeach day G+ Communities G+ = largely male G+ Hangouts Site-Seeker, Inc. 2013 23. Reasons Marketers blog: 77% for Content Marketing 75% for Search Engine Optimization 64% for Branding 48% for Social Media 21% for Customer Service Site-Seeker, Inc. 2013 24. Most popular blog platforms: Wordpress 43% Blogger 35% Tumblr 16% Other 6% 60% of businesses have a company blog Site-Seeker, Inc. 2013 25. Vertical WebsitesSocialMedia 10,000 25% 12,50012,500Your Website 0.75% 0.75% 0.25% 1.0%75 94125Site-Seeker, Inc. 2013 More Money 25%67% 26. Determining Online Potential Site-Seeker, Inc. 2013 27. Keywords Tell SEs What Your Site Is About Dont let website designers pick keywords Use words customers use Examine competitors keywords Position your content in the path of prospectslooking for your product or service Provide clues about prospects concerns/questions Facilitates development of content important topotential customersSite-Seeker, Inc. 2013 28. Twitter Search 29. Google Alerts Site-Seeker, Inc. 2013 30. The Convergence Of Search And Social Site-Seeker, Inc. 2013 31. Site-Seeker, Inc. 2013 32. Influenced by: Quality of content Number of followers Tweet volumeSite-Seeker, Inc. 2013 33. Influenced by: Number of connections Profile updates Discussions created Popularity of discussions (comments) Site-Seeker, Inc. 2013 34. Credibility Social Signals (Author / Human/Social Authority) Twitter authoritative people lend their authority to pages they tweet ReTweets are the new links Site-Seeker, Inc. 2013 35. Summary. Cant ignore the numbers Social and Search have converged Dont eat the whole elephant Have a plano Goalso Messagingo Commitment to consistencyo Content Calendaro Measure and Adjust Site-Seeker, Inc. 2013 36. Questions??Site-Seeker, Inc. 2013