Social Media: The Power of Engagement

Social Media:The Power of Engagement

*image credit: *image credit: *image credit: *image credit: httphttphttphttp://www.richardnelsononline.co.uk/blog/archives/809://www.richardnelsononline.co.uk/blog/archives/809://www.richardnelsononline.co.uk/blog/archives/809://www.richardnelsononline.co.uk/blog/archives/809

HELLO!

I am Donna McTaggartOften referred to as @donnamct

- Nocturnal me & my hounds

- English language & I are not friends

- Always write in pencil unless required

- My comfort zone is online

My hounds Stanley & Chloe

March 2009 | @FisherPaykelUS

March 2009 | #ctvyyc2330

November 2009 | #SMByyc01

December 2009 | #ctvyyc2330

Tweetup is the now popularly used term for either an organized or impromptu 'meeting' between people who use Twitter.

A tweetup can be an ad-hoc, face-to-face encounter between two people, but more often describes a wider social gathering, promoted and organized on Twitter itself.

demographic stats

engagement

influencers

hashtags

events

The Power of Engagement

1.DemogrpahicStats

STATShttps://www.marketingprofs.com/chirp/2017/31688/demographics-of-the-top-7-social-networks-infographic

Demographics of the Top 7 Demographics of the Top 7 Demographics of the Top 7 Demographics of the Top 7 Social Networks Social Networks Social Networks Social Networks bybybyby Laura ForerLaura ForerLaura ForerLaura Forer |||| March 3, 2017March 3, 2017March 3, 2017March 3, 2017

STATS | Facebook

STATS | Instagram

STATS | Twitter

STATS | Pinterest

STATS | LinkedIN

STATS | YouTube

2.Engagement

2. Engagement

brand you

marketing

customer service

social campaigns

communicate

Who do you want to be online?

ENGAGEMENT | Brand YOU

ENGAGEMENT | Brand YOU

Your Personal Brand---- be intentionalbe intentionalbe intentionalbe intentional---- listenlistenlistenlisten---- add valueadd valueadd valueadd value---- give before you askgive before you askgive before you askgive before you ask---- be be be be yourself | authentic | realyourself | authentic | realyourself | authentic | realyourself | authentic | real---- follow interestsfollow interestsfollow interestsfollow interests---- participateparticipateparticipateparticipate---- identify hashtagsidentify hashtagsidentify hashtagsidentify hashtags

ENGAGEMENT | Communicate

Inform---- create contentcreate contentcreate contentcreate content---- curate contentcurate contentcurate contentcurate content

Share---- provide original postprovide original postprovide original postprovide original post---- credit post origincredit post origincredit post origincredit post origin

Interact---- thank new followersthank new followersthank new followersthank new followers---- participate in conversationsparticipate in conversationsparticipate in conversationsparticipate in conversations

ENGAGEMENT | Marketing

ENGAGEMENT | Marketing

Interact with your community---- embrace platforms your audience useembrace platforms your audience useembrace platforms your audience useembrace platforms your audience use---- engage with your customers contentengage with your customers contentengage with your customers contentengage with your customers content---- respond when people mention yourespond when people mention yourespond when people mention yourespond when people mention you

---- post relevent contentpost relevent contentpost relevent contentpost relevent content---- dont ignore negative postsdont ignore negative postsdont ignore negative postsdont ignore negative posts---- post consistentlypost consistentlypost consistentlypost consistently

ENGAGEMENT | Customer Service

Comcast---- largest cable company in U.S.largest cable company in U.S.largest cable company in U.S.largest cable company in U.S.---- www.ComcastMustDie.comwww.ComcastMustDie.comwww.ComcastMustDie.comwww.ComcastMustDie.com---- comcast suckscomcast suckscomcast suckscomcast sucks---- Frank EliasonFrank EliasonFrank EliasonFrank Eliason---- @ComcastCares@ComcastCares@ComcastCares@ComcastCares---- customer satisfaction impacted customer satisfaction impacted customer satisfaction impacted customer satisfaction impacted ---- 1111stststst Qtr 2009 Qtr 2009 Qtr 2009 Qtr 2009 up 9%up 9%up 9%up 9%

Frank Eliason is an American corporate executive and author. Referred to as "the most famous customer service manager in the US, possibly the world" by BusinessWeek,[1] Eliason is best known for developing the use of social media in the practice of customer relations

ENGAGEMENT | Customer Service

Manage Expectation---- Post your online response policyPost your online response policyPost your online response policyPost your online response policy---- Be consistent with response times Be consistent with response times Be consistent with response times Be consistent with response times

Online vs Offline Persona---- Determine your brand voiceDetermine your brand voiceDetermine your brand voiceDetermine your brand voice---- Speak with one voice Speak with one voice Speak with one voice Speak with one voice

ENGAGEMENT | Social Campaigns

#YYCsBestHotChocolate Campaign---- Fundraiser for Meals on WheelsFundraiser for Meals on WheelsFundraiser for Meals on WheelsFundraiser for Meals on Wheels---- Vendors create a selectionVendors create a selectionVendors create a selectionVendors create a selection---- Portion of each sale donatedPortion of each sale donatedPortion of each sale donatedPortion of each sale donated---- @@@@YYCHotChocolateYYCHotChocolateYYCHotChocolateYYCHotChocolate


2017 Results Announced---- Raised $35,618.39 for Meals on WheelsRaised $35,618.39 for Meals on WheelsRaised $35,618.39 for Meals on WheelsRaised $35,618.39 for Meals on Wheels---- ####YYCsBestHotChocolateYYCsBestHotChocolateYYCsBestHotChocolateYYCsBestHotChocolate


#IBelieveYou Campaign---- Assoc. of AB Sexual Assault ServicesAssoc. of AB Sexual Assault ServicesAssoc. of AB Sexual Assault ServicesAssoc. of AB Sexual Assault Services---- Goal to raise awarenessGoal to raise awarenessGoal to raise awarenessGoal to raise awareness---- Sept 2016 was 2Sept 2016 was 2Sept 2016 was 2Sept 2016 was 2ndndndnd yearyearyearyear---- @AASASmembership@AASASmembership@AASASmembership@AASASmembership

3.Influencers

Influencers

What is influence?

http://www.thedigitalmarketingbureau.com/2014/04/09/social-media-influencers-defining-identifying-engaging-brand/

Influencers https://www.emarketer.com/Chart/Aspects-of-Influencer-Marketing-that-US-Marketers-Would-Like-See-Improved-Aug-2016-of-respondents/198477

3. Influencers

what are they

how do you find them

who are they

INFLUENCERS | What Are They

A Social Media Influencer is a user on social social social social mediamediamediamedia who has established credibility in a specific industry.

A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. ... Discover Brand InfluencersInfluencersInfluencersInfluencers to Expand SocialSocialSocialSocial Reach.

INFLUENCERS | Who Are They

Influencers ---- lead & create trendslead & create trendslead & create trendslead & create trends---- present on multiple social networkspresent on multiple social networkspresent on multiple social networkspresent on multiple social networks---- have substantial followinghave substantial followinghave substantial followinghave substantial following---- share share share share interesting contentinteresting contentinteresting contentinteresting content---- their their their their social posts are not only social posts are not only social posts are not only social posts are not only promotionalpromotionalpromotionalpromotional---- post consistently & frequentlypost consistently & frequentlypost consistently & frequentlypost consistently & frequently---- credible in their field of expertisecredible in their field of expertisecredible in their field of expertisecredible in their field of expertise

INFLUENCERS | How do you find them

How To Identify Them ---- Knowledge of your product or serviceKnowledge of your product or serviceKnowledge of your product or serviceKnowledge of your product or service---- Believe in youBelieve in youBelieve in youBelieve in you---- Authentic sharing your message Authentic sharing your message Authentic sharing your message Authentic sharing your message

---- research LinkedIN | check relevant groupsresearch LinkedIN | check relevant groupsresearch LinkedIN | check relevant groupsresearch LinkedIN | check relevant groups---- search hashtagssearch hashtagssearch hashtagssearch hashtags---- search thru your followerssearch thru your followerssearch thru your followerssearch thru your followers---- review your past event datareview your past event datareview your past event datareview your past event data

4.Hashtags

4. Hashtags

what are they

how to decide which to use

why use them

HASHTAGS | What Are They

HASHTAGS | Why Use Them

Purpose of Using #Hashtags---- express emotionexpress emotionexpress emotionexpress emotion---- contribute to a conversationcontribute to a conversationcontribute to a conversationcontribute to a conversation---- create a clickable linkcreate a clickable linkcreate a clickable linkcreate a clickable link---- group postsgroup postsgroup postsgroup posts---- trackabletrackabletrackabletrackable---- expand your message reachexpand your message reachexpand your message reachexpand your message reach---- connect with potential customersconnect with potential customersconnect with potential customersconnect with potential customers

HASHTAGS | How to decide

Creating a #Hashtag---- unique unique unique unique ---- creativecreativecreativecreative---- relevantrelevantrelevantrelevant---- consider future eventsconsider future eventsconsider future eventsconsider future events---- unique | research for past usageunique | research for past usageunique | research for past usageunique | research for past usage---- long as necessary but short as possiblelong as necessary but short as possiblelong as necessary but short as possiblelong as necessary but short as possible

---- consider aestheticsconsider aestheticsconsider aestheticsconsider aesthetics#ctvyyc2330 or #CTVyyc2330

5.Events

5. Events

confirm event

during event

post event

pre event

EVENTS | Confirm Event

Considerations as event is confirmed---- Collect #social411 infoCollect #social411 infoCollect #social411 infoCollect #social411 info---- Research & determine hashtagResearch & determine hashtagResearch & determine hashtagResearch & determine hashtag---- Create master file with all event infoCreate master file with all event infoCreate master file with all event infoCreate master file with all event info---- Include hashtag on all marketing materialInclude hashtag on all marketing materialInclude hashtag on all marketing materialInclude hashtag on all marketing material---- Create landscape graphicsCreate landscape graphicsCreate landscape graphicsCreate landscape graphics---- Determine budget (social is not free)Determine budget (social is not free)Determine budget (social is not free)Determine budget (social is not free)---- Assign resource timeAssign resource timeAssign resource timeAssign resource time

EVENTS | Pre Event

Considerations during pre-event planning---- Create content checkCreate content checkCreate content checkCreate content check----listlistlistlist---- Confirm tracking & measurement toolsConfirm tracking & measurement toolsConfirm tracking & measurement toolsConfirm tracking & measurement tools---- Create social policiesCreate social policiesCreate social policiesCreate social policies---- Create #HelpMeHelpYou documentCreate #HelpMeHelpYou documentCreate #HelpMeHelpYou documentCreate #HelpMeHelpYou document---- Look for ways to engage audience Look for ways to engage audience Look for ways to engage audience Look for ways to engage audience

(maybe a #twitterchat)(maybe a #twitterchat)(maybe a #twitterchat)(maybe a #twitterchat)---- Prepare for day(s) of coveragePrepare for day(s) of coveragePrepare for day(s) of coveragePrepare for day(s) of coverage---- Familiarize audience with speakersFamiliarize audience with speakersFamiliarize audience with speakersFamiliarize audience with speakers

EVENTS | During Event

Considerations during event---- Post session info in timely mannerPost session info in timely mannerPost session info in timely mannerPost session info in timely manner---- Interact & respond to audienceInteract & respond to audienceInteract & respond to audienceInteract & respond to audience---- Reach out to offReach out to offReach out to offReach out to off----site audiencesite audiencesite audiencesite audience---- Post sponsor recognition contentPost sponsor recognition contentPost sponsor recognition contentPost sponsor recognition content---- Exhibitors booth photosExhibitors booth photosExhibitors booth photosExhibitors booth photos---- Allow for networking timeAllow for networking timeAllow for networking timeAllow for networking time

EVENTS | Post Event

Considerations for post event---- Blog featuring speaker(s)Blog featuring speaker(s)Blog featuring speaker(s)Blog featuring speaker(s)---- Upload event summary posts (Storify)Upload event summary posts (Storify)Upload event summary posts (Storify)Upload event summary posts (Storify)---- Post key dates for followPost key dates for followPost key dates for followPost key dates for follow----up contentup contentup contentup content---- Host in person followHost in person followHost in person followHost in person follow----up eventsup eventsup eventsup events---- Post guest blogsPost guest blogsPost guest blogsPost guest blogs

THANKS!

@donnamct | @kaosbiz | @smbyyc

@donnamct_ | @smb_yyc

@donnamct.mctaggart

@donnamct_

plus.google.com/u/1/+DonnaMcTaggart

linkedin.com/in/donnamct/

[email protected]

Text: 403.998.9275