Social Media Research Workshop

Bharadwaj Raghuraman (AJ)

AVP EBA

February 2014

Application

Development

ERP, CRM, EAI

Managed Services

Data Warehousing

Application

Management

Testing

Core Business

H1

The Three Horizons of Cognizant

THINKING FOR THE FUTURE

Rapidly Emerging

Emerging

Business

Accelerator

(EBA)

H3 Internal Venture Capital run

by CEO

BPO/KPO

IT Infrastructure Services Business

Consulting

Newer Capabilities

H2

Product / Solution / Service Management

Product / Solution / Service Marketing

Field Marketing

Direct Sales

Alliances / Channel Sales

Sales and Marketing Operations

EBA Venture Incubation model

Employee and

branded communities

Drive conversations

POE media;

Social Intelligence for research, voice of customer, brand

management, innovation or competitive advantage

Engagement through

gamification,

Voice of our Customers

Exciting times ahead

Shifting Budgets / ROI

Social Mobile

Visual

Wearables, M2M, IoT

Privacy and Sharing

Thank You!

6