This presentation introduces social media tools that can be used for research and knowledge mobilization activities.
- 1.Social Media 101: SocialMedia Tools for ResearchKMb Learning SessionJanuary 11, 2012Krista JensenKnowledge Mobilization Officer
2. Agenda1. What is Social Media or Web 2.0?2. An Overview of Select Tools3. Developing a Social Media Strategy4. Gone Phishing and Other Dangers5. Top tips for Using Social Media6. Resources7. Q and A2 3. Social Media- Some DefinitionsA group of Internet based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated contentIncludes web-based and mobile technologies used to turn communication into interactive dialogueOnline communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.Kaplan, A. M., & Haenlein, M. (2010).Users of the world, unite! The challenges and opportunities of social media. BusinessHorizons,53(1), 59-68Social media. (n.d.). In Wikipedia. Retrieved January 10, 2012, from http://en.wikipedia.org/wiki/Social_mediaThornley, J. (2008, April 8). What is social media?. Retrieved January 10, 2012 from ProPR blog http://propr.ca/2008/what-is-social-media/3 4. Social Media: Web 1.0 vs. Web 2.0http://www.sizlopedia.com/2007/08/18/web-10-vs-web-20-the-visual-difference/4 5. Social Media: 5 Cs of Social Media Adapted from http://webbiquity.com/social-media-marketing/the-four-cs-of-social-media-marketing/5 6. Social Media Landscape 6 7. Social Media Tools for Collaboration 7 8. Blogging with Wordpress8 9. Blogging with WordpressHighlights Allows you to share stories and information withwider audience Way to promote your services, events and activities Wordpress.com is free, web accessible and easy touseTips: Information you would put into a newsletter can gointo a blog Aim for at least one post a week9 10. Microblogging with twitter 10 11. Microblogging with twitterHighlights Send out short (140 character) messages called tweets Allows you to share updates, opinions, resources andinformation with followers Good way to connect with other people with shared interestsand build communities of practiceTips: Use a URL shorten like http://bit.ly/ to save on characters inyour tweets and track who clicks on your links Back up your tweets regularly with TweetBackuphttp://tweetbackup.com Aim for at least one tweet a day 11 12. Collaborative Online Platform othree.ca12 13. Collaborative Online Platform othree.caHighlights Suite of social media tools including: Document sharing Member profiles WikisForums BlogsEvents Calendar Free for researchers and their partners Software developed by Canadian company (IGLOO), so datais stored in CanadaTip: A collaborative platform like this great for collaborativeresearch projects 13 14. Social Bookmarking with delicious14 15. Social Bookmarking with deliciousHighlights Allows you to save and tag your favourite websites Makes your favourites accessible on any computer Uses tagging to categorize and organize Share your favourites with others, on your website or blogthrough RSS or by embedding Can be used to create a library of online resourcesTip: Other similar sites are http://www.stumbleupon.com ;http://digg.com ; http://www.reddit.com/ 15 16. facebook 16 17. facebookHighlights A fan page allows you to share updates, links, resources andhave discussions People can follow your updates and activities and postquestions or comments on your wall Includes facebook Insights which gives you some analyticsso you can see who is visiting your pageTips: Once you have 25 fans you can set up a vanity URLwww.facebook.com/projectnamehere Set up a fan page and post updates there to keep it separatefrom your personal facebook page 17 18. Developing a Social Media Strategy Develop a social media strategy to help guide you and avoidshiny object syndrome Think about which tools you will use for various purposes, eg.Wordpress for blogging, delicious for sharingresources, eventbrite to manage events, linkedin to connectwith professionals Dont feel that you have to use every tool, especially at thebeginning. Start by picking a few tools that suit your goals anduse them well18 19. Social Media Strategy Worksheet Team: Identify the person or persons who will have primary responsibility forpopulating, maintaining and monitoring your site. Ensure they have the time andenthusiasm to devote to this project. List the team members. Primary Goals: Are you trying to communicate a campaign, generally promoteyour department, communicate with alumni? Define your goal for your social mediapresence. Measuring Success: Determine how you will measure the success, or lack ofsuccess, of your site. Increased traffic to your Web site? Better communication withprospective students? A new network of colleagues? List how you plan to measurethe sites success, and the tools youll use to track that success. Audiences: Identifying your audiences will help you tailor your content and alsochoose the right tool. List your primary audiences. Current Conversation: This is when the listening begins. Survey the social medialandscape for the thought leaders in your field. What are people already saying?What are people saying about you? Who is saying it? List the topics, people andsites that are leading the conversations that are relevant to you. 19 20. Social Media Strategy Worksheet Content: Identify the content you have to share. Is it primarily newsupdates, research developments, or networking information? Photographs? Video?List the content you will be sharing via social media. Name and Design: Identify a simple and descriptive name for your profile thatclearly identifies your affiliation with York (contact Yorks Marketing andCommunications Office or Research Communications Officer Arielle Zomer formore information). Evaluation: Set a timeline for when you will conduct an evaluation of your sitessuccess, using the goals and measures identified above. At that time, be preparedto realign your sites content. Ongoing evaluation should also be part of yourstrategy. Define your timeline.Adapted from Social Media Strategy Worksheet. (n.d.). In Social Media Handbook. Retrieved January 10, 2012 from20http://web.vanderbilt.edu/resources/social-media-handbook/appendix-a/ 21. Gone Phishing and Other Dangers Choose a strong password Be careful of scams and phishing- look for suspicious links and make sure you areon the correct webpage Dont give out your username and password Keep your computer and browser up to date and use anti-virus softwareSafety: Keeping your account secure. (n.d.). In Twitter Help Centre. Retrieved January 10, 2012 fromhttp://support.twitter.com/articles/76036-safety-keeping-your-account-secure 21 22. Top tips for Using Social Media Develop a social media strategy Try to use the same username across various tools and sitesand develop a common look and feel Think about how you are going to measure and evaluatesuccess before you start Remember that this does take time and resources Have fun with it!22 23. ResourcesBit.ly http://bit.ly URL shortener that lets you track who clicked on your links and creates aQR code for your shortened link that you can add to print materialsCambridge Community Television www.slideshare.net/cctvcambridge Good presentations on how to develop a social media strategyThe Conversation Prism www.theconversationprism.com Visual of many social media tools for various purposesHOW TO: Set up a facebook Page http://mashable.com/2011/05/22/how-to-facebook-page/ Includes step by step instructions to set up a fan pageNameChk http://namechk.com/ Lets you see if your username is available on social networking sites 23 24. ResourcesOnline Database of Social Media Policieshttp://socialmediagovernance.com/policies.php Links to over 175 social media policies and guidelines in use by variousorganizations, including many universitiesSlideShare www.slideshare.net Post your presentations online and allows you to embed them on your websiteTweetBackup http://tweetbackup.com Twitter doesnt archive tweets but you can backup your tweets and exportthem to Excel with this toolTweetChat http://tweetchat.com/ Allows you to have a tweetup, a kind of twitter conference call, usinghashtags. This tool with show only conversations with your chosenhashtag 24 25. ResourcesTweetStats http://tweetstats.com Show some statistics and analytics on your tweets. Also can create aword cloud of all the words you tweetTwuffer http://twuffer.com/ Allows to you schedule in tweets for a later time. Good to use if you aregoing to be away or plan to tweet daily about a resource, eg.ResearchSnapshotsTwitter Help Center http://support.twitter.com/ Articles to get you started, as well as information about solving common problems and how to report a violationVanderbilt University Social Media Handbookhttp://web.vanderbilt.edu/resources/social-media-handbook/ Very good resources on how to create a social media strategy and howto start using various tools25 26. ResourcesYorkUs Graphic Standards Manualhttp://www.yorku.ca/yorkweb/standards/graphicstandards.htm Follow this to ensure you following Yorks visual identity standards andare using the York logo correctlyYorkUs Social Media Guidelineshttp://www.yorku.ca/ycom/socialmedia/SocialMediaGuidelines2010_R5.pdf Guidelines for setting up YorkU affiliated social media sites such asfacebook and twitterYorkU Web Publishing Serviceshttp://www.yorku.ca/computing/facultystaff/webpages/publishing.html Can help you set up a Wordpress.org blog 26 27. Questions? 27 28. Krista Jensen email@example.com Website http://www.researchimpact.ca O3 Space http://researchimpact.othree.ca Mobilize This! Blog http://researchimpact.wordpress.com twitter http://twitter.com/researchimpact delicioushttp://delicious.com/researchimpact