Social Media & Radio

Rowan CollinsonBBC Radio 2/6 Music

Some ‘Interesting’ examples Of Radio & Social Media

Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=726544860693858&set=a.587817574566588.147789.579831765365169&type=1

Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=701244443223900&set=a.587817574566588.147789.579831765365169&type=1

Source: Shit Social Media In Radio: https://www.facebook.com/photo.php?fbid=736703606344650&set=a.587817574566588.147789.579831765365169&type=1

“We focus on publishing content our readers love so much they think it is worth sharing. It sounds simple but

it’s hard to do. ” Jonah Peretti - CEO Buzzfeed

‘Why make your show social?’

giving giving tastemakers & tastemakers & artists a stake artists a stake

hand over hand over direct controldirect control

giving your giving your audience control audience control

giving the audience giving the audience controlcontrol

giving the audience giving the audience controlcontrol

giving the audience giving the audience controlcontrol

giving the audience giving the audience controlcontrol

giving tastemakers and artists a giving tastemakers and artists a stake stake

giving tastemakers and artists a giving tastemakers and artists a stake stake

giving tastemakers and artists a giving tastemakers and artists a stake stake

giving tastemakers and artists a giving tastemakers and artists a stake stake

giving tastemakers and artists a giving tastemakers and artists a stake stake

Source: Digitalspy: http://www.digitalspy.co.uk/music/news/a445653/alunageorge-are-uks-most-blogged-about-artist-of-2012.html

Source: NME: http://www.nme.com/news/alunageorge/67770

hand over direct hand over direct control control

hand over direct hand over direct control control

hand over direct hand over direct control control

two screens good, one

screen bad

what can we

learn?

it’s not just it’s not just content, it’s a content, it’s a conversationconversation

make content? make content? be social be social

it’s all about it’s all about communitiescommunities

it’s all about it’s all about communitiescommunities

it’s not just a programme, it’s a it’s not just a programme, it’s a conversationconversation

make content? be make content? be social!social!

@RowanC

Further Links/Case Studies

6 Music Greatest Hits http://www.somethinelse.com/content/projects/6-music-

greatest-hits/

Now Playing @6 Musichttp://www.somethinelse.com/content/projects/case-

study-now-playing-6music/

6 Music T Shirt Dayhttp://www.bbc.co.uk/programmes/b03j0z3j/

live