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Some thoughts and examples around creating effective and engaging social media and integrating it withBroadcast. radio using examples from BBC Radio 6 Music.
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Social Media & Radio
Rowan Collinson
Some Unusual Examples Of Radio & Social Media
Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=726544860693858&set=a.587817574566588.147789.579831765365169&type=1
Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=701244443223900&set=a.587817574566588.147789.579831765365169&type=1
Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=736703606344650&set=a.587817574566588.147789.579831765365169&type=1
“We focus on publishing content our readers love so much they think it is worth sharing. It sounds simple but
it’s hard to do. ” Jonah Peretti - CEO Buzzfeed
‘Why make your show social?’
giving giving tastemakers & tastemakers & artists a stake artists a stake
hand over hand over direct controldirect control
giving your giving your audience control audience control
giving the audience giving the audience controlcontrol
giving the audience giving the audience controlcontrol
giving the audience giving the audience controlcontrol
giving the audience giving the audience controlcontrol
giving tastemakers and artists a giving tastemakers and artists a stake stake
giving tastemakers and artists a giving tastemakers and artists a stake stake
giving tastemakers and artists a giving tastemakers and artists a stake stake
giving tastemakers and artists a giving tastemakers and artists a stake stake
giving tastemakers and artists a giving tastemakers and artists a stake stake
Source: Digitalspy: http://www.digitalspy.co.uk/music/news/a445653/alunageorge-are-uks-most-blogged-about-artist-of-2012.html
Source: NME: http://www.nme.com/news/alunageorge/67770
hand over direct hand over direct control control
hand over direct hand over direct control control
hand over direct hand over direct control control
two screens good, one
screen bad
A winner which generated debate and social chatter
what can we
learn?
itit’’s not just s not just content, itcontent, it’’s a s a conversationconversation
make content? make content? be social be social
itit’’s all about s all about communitiescommunities
itit’’s all about s all about communitiescommunities
itit’’s not just a programme, its not just a programme, it’’s a s a conversationconversation
make content? be make content? be social!social!
Further Links/Case Studies
6 Music Greatest Hits http://www.somethinelse.com/content/projects/6-music-
greatest-hits/
Now Playing @6 Musichttp://www.somethinelse.com/content/projects/case-
study-now-playing-6music/
6 Music T Shirt Dayhttp://www.bbc.co.uk/programmes/b03j0z3j/
live