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Workshop en el Intensive Program Europe on air en la Jönköping University, Suecia, sobre el uso de las redes sociales para compartir y generar contenidos radiofónicos
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Social media and radio journalism
How to improve creation and sharing content
Paco Núñez-Romero Universidad CEU Cardenal Herrera
@paco_nro
Who am I?lecturer at CEU Cardenal Herrera University
Press design & Digital communication
Advisor of Final dissertation of Master on Digital branding and Communication CEU-UCH
Editor of El Rotativo
Journalism Erasmus coordinator at CEU-UCH
Webmaster at IP Europe on Air
A good way to defining myself
Branding Personal-Company
What is branding? !
How do people know us?
!
What do we want to be known by?
Rona Daveri Maszlanka
She was collaborating in a Marketing online company and trying to find a new job.
She realized that it is very important to have a clever profile in social media.
– Rona Daveri Maszlanka
“Online world is our shopwindow. Social media and websites are nowadays the first output of
ourselves. If people have good feelings about your online profile, they will give you and opportunity, but not before. So, to be present in
social media is very important; it is necessary be different”
Just do it!
Just do it!
People does not want to know what we are able to do
People want to view/listen what we are able to do
Personal branding
Show what we want people know about us and our work
Build the knowledge about us
Internet is our partner
How do we got it?Two ways
Botched job Planned job
Medium term failure
Probability of success
A strategy is required
The strategy
1. Create a blog
2. Share your blog
3. Create community
4. Check the acceptance
5. Change what is wrong
Strategy: 1. Create a blog
Platform to show what we know to do or what we love
- Concrete - specialized
- Positive attitude
- Very visual
What would you like to read?
- SEO techniques
- Time schedule
Create a blog
Platforms and possibilities:
- Tumblr (Yahoo!)
- Blogger (Google)
- Wordpress (Automatic)
- Wix.com
Create a blog =
Create content
Content
Radio content
Podcast
Podcast
How to build a podcast?
Using Wordpress
I am going to show you (DIY)
What do we need?Radio content (personal production)
Blog at wordpress.com (free)
A category for our podcast
iVoox.com account (free)
Logo for our podcast (personal production)
FeedBurner (free)
Strategy: 2. Share your
blogSocial media are the
key
Strategy: 3. Create community
Use social media as off-line world
Be active in social media
Do not be a transmitter, interact, search, share, answer…
Be social on-line and off-line
An example of being social
Heineken
Heineken's answer to nagging in social media Available at http://youtu.be/L1EtoruAMDI
Strategy: 4. Check the acceptance
Monitor your blog
- Use statistics from Wordpress
- Use Google tools
Monitor social media
- Hootsuit
- Tweetdesk
Strategy: 5. Change what is wrong
Continuous improvement process
End of sharing contents strategy, but…
…Social media for creating?
We need another strategy
Carlos Jean’s Strategy
Carlos Jean
He is a Spanish DJ and record producer
He has been a producer for some of the most important Spanish and Latin-American artists of the 2000s
He has earn seven Latin Grammy nominations
Carlos Jean’s Strategy: Plan B
Plan B is an alternative way of music production by intercollaboration between musicians
Jean uploads a music base to the Internet and anyone can edit it and send it back with some addition
He counts with collaborations from both famous and anonymous artists
– Carlos Jean
“We try to bring 2.0 philosophy to music (…) This is the key point of #PLANB, create songs together that excite and revolutionize. I put the
bases, you put your talent for mixing and Ballantine's people help us to find musicians who want to make
these songs even better.”
Live recording violins for “Lead the way”, of Carlos Jean
Available at http://youtu.be/57u-Gp2Omfw
“Lead the way”, final production, from Carlos Jean Available at http://youtu.be/LMOQCTseh64
Could we use Carlos Jean’s
Strategy to produce radio contents?
Could we use Carlos Jean’s Strategy to produce radio
contents?
I think yes, we can
What do you suggest?
Social media and radio journalism
How to improve creation and sharing content
Francisco Núñez-Romero Universidad CEU Cardenal Herrera
@paco_nro
