Social Media & PREssential elements of a flawless product launch

Why Social Media?

• News is the top shared content across all channels

• People really on content from their influencers

• In 2014 it takes 23 touch points to make a sale

• 24/7 new cycle with journalists relying on social media content for stories

Benefits of Social Media• Get Ranked on Search

• Build Early Awareness & Interest in Your Startup

• Build an Audience before Sales or Raising Venture Capital

• Amplify key messaging

• Many advertising options to drive targeted users to key pages, encourage downloads, while contests can help build excitement and awareness

• Position Yourself As The Expert in Your Industry

Social Media & PR

• Activities should not exist in separate silos

• Maximize campaign reach

• Assist PR through interaction with key reporters

• Consistent message through all channels

30-60 days prior to launch

• Get search ready - search engines e.g. Google, Bing need time to index a site and relevant content in order to rank high in searches

• Activate social channels

• Build social interest

• Launch social ads

Activities• Research - review of company, related developments

• Online environmental scan - customers, partners, investors, influencers websites & social channels

• Keyword research - SEO keywords list built based on value proposition & customer goals

• Recommendations - website & social channel from content, graphics, SEO ready

• Build - content calendar & advertising campaign

• Build media lists on social channels & amplify message of PR pitches

• Execute content calendar & advertising campaign

• Analyze social interactions

• Tweak social strategy

Thank You