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Presentation at Cal Stat Fullerton's Nonprofit Summer School w/ Orange County Public Relations Society of America. Social Media Basics in PR
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How can you take advantage of the latest capabilities of
social media?
How can you take advantage of the latest capabilities of
social media?
Peter J. KuoCommunications Associate
South Coast Repertory
Peter J. KuoCommunications Associate
South Coast Repertory
Social MediaSocial Media
Facebook since February 2005
Twitter since August 2008 (@PeterJKuo)
YouTube since January 2010
Facebook since February 2005
Twitter since August 2008 (@PeterJKuo)
YouTube since January 2010
Facebook NumbersFacebook Numbers
Twitter StatsTwitter Stats
YouTube StatsYouTube Stats
Why is Social Media important for any company?
Why is Social Media important for any company?
Statistic Because 3 out of 4 Americans use social technology
Forrester, The Growth Of social Technology Adoption, 2008
Visiting social sites is now the 4th most popular online activity— ahead of personal email.
Nielson, Global Faces & Networked Places, 2009
85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.
Cone, Business in Social Media Study, September 2008
Statistic Because 3 out of 4 Americans use social technology
Forrester, The Growth Of social Technology Adoption, 2008
Visiting social sites is now the 4th most popular online activity— ahead of personal email.
Nielson, Global Faces & Networked Places, 2009
85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.
Cone, Business in Social Media Study, September 2008
Why is Social Media important for any company?
Why is Social Media important for any company?
Conceptually User Selected Subscriptions
Audiences are choosing their own “subscriptions.” Instant Communication
Listening to what people are saying about your organization is easier.
Hearing people and their needs & responding. Ease of Updating
Updates, Tweets, Posts, etc. instead of full webpage creation.
Audience Familiar Interface
Conceptually User Selected Subscriptions
Audiences are choosing their own “subscriptions.” Instant Communication
Listening to what people are saying about your organization is easier.
Hearing people and their needs & responding. Ease of Updating
Updates, Tweets, Posts, etc. instead of full webpage creation.
Audience Familiar Interface
Traditional SubscriptionTraditional Subscription
Why is Social Media important for any company?
Why is Social Media important for any company?
Conceptually User Selected Subscriptions
Audiences are choosing their own “subscriptions.” Instant Communication
Listening to what people are saying about your organization is easier.
Hearing people and their needs & responding. Ease of Updating
Updates, Tweets, Posts, etc. instead of full webpage creation.
Audience Familiar Interface
Conceptually User Selected Subscriptions
Audiences are choosing their own “subscriptions.” Instant Communication
Listening to what people are saying about your organization is easier.
Hearing people and their needs & responding. Ease of Updating
Updates, Tweets, Posts, etc. instead of full webpage creation.
Audience Familiar Interface
People are talking about you.People are talking about you.
People who interact with you want to talk to you!
Why is Social Media important for any company?
Why is Social Media important for any company?
Conceptually User Selected Subscriptions
Audiences are choosing their own “subscriptions.” Instant Communication
Listening to what people are saying about your organization is easier.
Hearing people and their needs & responding. Ease of Updating
Updates, Tweets, Posts, etc. instead of full webpage creation.
Audience Familiar Interface
Conceptually User Selected Subscriptions
Audiences are choosing their own “subscriptions.” Instant Communication
Listening to what people are saying about your organization is easier.
Hearing people and their needs & responding. Ease of Updating
Updates, Tweets, Posts, etc. instead of full webpage creation.
Audience Familiar Interface
Type & ClickType & Click
Where to start in Social Media
Where to start in Social Media
Quick Set-ups Yelp FourSquare Wikipedia
Regular Maintenance Facebook Twitter
Advance PR Social Media YouTube Blogging
Quick Set-ups Yelp FourSquare Wikipedia
Regular Maintenance Facebook Twitter
Advance PR Social Media YouTube Blogging
Where to start in Social Media
Where to start in Social Media
Time Management 10% of your marketing & PR departments time.
Social Media Goal Setting Friends & Follower, Interactions, Google Goal
Conversions, Increased Communication Social Media Tools
Google Analytics Facebook Insights Tweet Deck
Time Management 10% of your marketing & PR departments time.
Social Media Goal Setting Friends & Follower, Interactions, Google Goal
Conversions, Increased Communication Social Media Tools
Google Analytics Facebook Insights Tweet Deck
Track Your StatsTrack Your StatsFacebook Insights TwitterCounter.com
YouTube Insights TweetStats.com
TweetDeck TweetDeck
Give your Social Media voice a personality
Give your Social Media voice a personality
Brand your Social Media w/ a Promise Declare who’s behind Twitter & Facebook Based off your organization add humor,
compassion and/or intellect. LISTEN and respond to everything. (almost) Social Networking is not just to reach out to
patrons but to network with other related organizations.
Brand your Social Media w/ a Promise Declare who’s behind Twitter & Facebook Based off your organization add humor,
compassion and/or intellect. LISTEN and respond to everything. (almost) Social Networking is not just to reach out to
patrons but to network with other related organizations.
Talk around your missionTalk around your mission
Tricks of the TradeTricks of the Trade
Link & Tag everything! Facebook: Events create a page of info. YouTube: Annotations connect videos. Twitter: .@replies expands readership Want something? Just ask!
Link & Tag everything! Facebook: Events create a page of info. YouTube: Annotations connect videos. Twitter: .@replies expands readership Want something? Just ask!
High School Musical or Glee?High School Musical or Glee?
Contact info & ThanksContact info & Thanks
Peter J. KuoTwitter: @PeterJKuoE-mail: [email protected]: #OCPRSAGoogle Voice: 626.344.7032
Thanks: South Coast Repertory, Rebecca Markarian, Devon V. Smith, VidCon.
Peter J. KuoTwitter: @PeterJKuoE-mail: [email protected]: #OCPRSAGoogle Voice: 626.344.7032
Thanks: South Coast Repertory, Rebecca Markarian, Devon V. Smith, VidCon.
