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Secrets to Building Your Personal Brand Online www.getinfrontcommunications.com Susan Young & Get In Front Communications Presents

Secrets to Building Your Personal Brand Online

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Tips and techniques for professionals and college students who want to develop their online brand, voice, and persona. Includes five ways to create a powerful LinkedIn profile.

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Page 1: Secrets to Building Your Personal Brand Online

Secrets to Building Your Personal Brand

Online

www.getinfrontcommunications.com

Susan Young & Get In Front Communications

Presents

Page 2: Secrets to Building Your Personal Brand Online

You are the product and brand. You are the message.

Page 3: Secrets to Building Your Personal Brand Online
Page 4: Secrets to Building Your Personal Brand Online

ID Best Channels to Target

Who are you trying to reach? Where do they hang out online?

Page 5: Secrets to Building Your Personal Brand Online

Social Media Gives Us Unprecedented Accessto Decision Makers

Page 6: Secrets to Building Your Personal Brand Online

Build Relationships

Page 7: Secrets to Building Your Personal Brand Online

.

read what they read.speak their language.know their interests.

Page 8: Secrets to Building Your Personal Brand Online

be kind. be connected. be unafraid.

Page 9: Secrets to Building Your Personal Brand Online
Page 10: Secrets to Building Your Personal Brand Online

your brand:

distinctiverelevantmemorable energeticconsistent

Page 11: Secrets to Building Your Personal Brand Online
Page 12: Secrets to Building Your Personal Brand Online
Page 13: Secrets to Building Your Personal Brand Online
Page 14: Secrets to Building Your Personal Brand Online

downplay lack of experience; focus on your potential

forget titles; focus on results you’ve achieved

forsake the problems; focus on being the solution

avoid confusion; focus on clear, concise, and compelling

Page 15: Secrets to Building Your Personal Brand Online
Page 16: Secrets to Building Your Personal Brand Online

Susan YoungCEO

www.getinfrontcommunications.com

Award-winning news, PR, social media and communications professional.

Named one of the ‘Top 75 Badass Women on Twitter’

@sueyoungmedia