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About UsCo-Founder and Chief Creative Officer of both SnapShot Interactive and Ecos, Ben serves as the creative, strategic, and technical lead for design, motion graphics, development and product innovation. Previously, he directed the creative and operational efforts of online multimedia at cj Advertising. When he isn’t entranced in his work, he soaks up the time enjoying life with his lovingly supportive wife Sarah, their two children and two dog
Brittni Kinney is a client engagement specialist at Influence & Co., a content marketing agency that specializes in creating engaging content that fuels companies’ content marketing efforts and positions their key employees as influencers in their industries. Influence & Co. was named to Forbes’ “Most Promising Companies in America” list and chosen as a 2015 Content Marketing Agency of the Year finalist by the Content Marketing Institute. Equally impressive, Brittni won best hair in high school.
BEN RIGSBY
BRITTNI KINNEY
Tactics to communicate your brand story Each of these details reflect your brand story:
• Sound
• Written word
• Elements interacting
• Movement
• Colors
• Process
• Environment
The sales cycle is much more complex
• Information is at the viewer’s fingertips – • Buying Personas • What separates you?
Your story and the experience you give
• By default you have to proficient at your trade
• It’s your story that makes you unique and different