The Secrets to Building a Better Brand

Provides your foundation

Makes selling easier

Sorry, it’s not all about you

It’s about your customer

Branding at the intersection

CLIENTS COMPETITORS

YOUR COMPANY

YOUR BRAND

Unique Promise of Value

Benefit

Features/Proof Points

Benefit Benefit

Features/Proof Points

Features/Proof Points

Three core brand elements

MESSAGING FRAMEWORK

BRAND EXPERIENCE

BRA

ND

PER

SON

ALI

TY

Make it your own

Surprise and Delight

Create moments to celebrate

Immerse me in an experience

No detail is too small

Start with a lean approach

Iterate—it gets better

Start with the name

Using Digital Marketing to Establish XXXXXXXX as the Premier Industry Event

Proposal

June 12, 2015

Please consider this information proprietary, confidential and for your eyes only

LOGO GOES HERE

  

  

INVOICE 

XXXXXXXXXXXXX 

 

Leigh George freedom XXXXXXXXXX XXXXXXXXXXX XXXXXXXXXX leighgeorge@findfreedom.co   May 21, 2015  

XXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXXX XXXXXXXXXXXXXX  This invoice covers the following activities performed in the three weeks between April 28 and May 12, 2015, including: 

       

● Create launch plan  ● Urban Winery tasting  ● Present launch plan, discussions around the details of the plan to craft a plan 

that accommodates the needs and resources of the client ● Consultation around the piano proposal  ● Edits to the “story” for the wine labels ● Email summarizing PR recommendations ● First draft of revised copy for the website, plus a round of revisions 

 

TOTAL DUE: $XXXXX  

▪ Create brands at the intersection of your passion and what your customers care about

▪ Reinvent ordinary business materials through your unique perspective

▪ Build immersive experiences that create emotional connections

▪ Start with the basics and iterate

Don’t forget…

Leigh George, PhD CEO, freedom

Email: leighgeorge@findfreedom.co

Twitter: @leighgeorge

LinkedIn: linkedin.com/in/leighgeorge

Connect with me

Slide 1: Kate Spade Store. All rights reserved by Gary Burke

Slide 2: Construction of the Statue's pedestal. All rights reserved by StatueLibrtyNPS

Slide 3: Piñata Rush. All rights reserved by Ian Mulcahy

Slide 4: Women in compact. All rights reserved by artcphoto

Slide 5: Simon Sinek. All rights reserved by BeDifferentCVI

Slide 12: Ace Hotel triptease.net

Slide 13: Donuts https://vertalab.com/blog/minimum-viable-products-of-famous-companies

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