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ME
M
BER M E ETIN
G 3
4
SOCIALMEDIA.ORG
SAN FRANCISCO
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 34San Francisco2-4-2015
Learn more about Member Meetingssocialmedia.org/meetings
Old NavyAngela Scibelli#Selfiebration
Angela Scibelli Associate Manager, Digital & Social Innovation
@amscibelli
The Challenge
1. Create a campaign that is driven by social media, but has an in-market expression
2. Integrate the campaign with other marketing vehicles
3. Exceed social engagement and on-site participation from a previous social campaign
The Challenge
1. Create a campaign that is driven by social media, but has an in-market expression
2. Integrate the campaign with other marketing vehicles
3. Exceed engagement numbers and participation from a previous social campaign
How To Video
Technology Video
Winners
The Challenge
1. Create a campaign that is driven by social media, but has an in-market expression
2. Integrate the campaign with other marketing vehicles
3. Exceed engagement numbers and participation from a previous social campaign
The Challenge
1. Create a campaign that is driven by social media, but has an in-market expression
2. Integrate the campaign with other marketing vehicles
3. Exceed engagement numbers and participation from a previous social campaign
Results
• 19k+ mentions of #selfiebration
• 13.5K+ contest entries
• 143K estimated on-site impressions
• 1MM+ paid social media engagements
• 823,039,332 potential maximum impressions
Learnings
Opportunities
• Multiple Platforms
• Early Agency Synergy
• Extended Permitting
• Leverage Employees
Wins
• Influencers On Site
• Tech And Mass Media
• Low Barrier To Entry
• Integrated Campaign
Angela Scibelli Associate Manager, Digital & Social Innovation
@amscibelli
ME
M
BER M E ETIN
G 3
4
SOCIALMEDIA.ORG
SAN FRANCISCO
Learn more about past and upcoming Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 34San Francisco2-4-2015
Learn more about Member Meetingssocialmedia.org/meetings
