Embed Size (px)
DESCRIPTION
In their BlogWell Chicago presentation, Reebok's Brand Engagement & Media Manager, Tyler Bahl, and Brand Engagement Coordinator, Angela Scibelli, share how they consolidated their platforms and got fit for social. Tyler and Angela talk about all that they did to round up over 350 social media accounts related to their brand and restructure them to be managed globally and supported locally. Watch the video of the presentation here: https://vimeo.com/49833164
Citation preview
SocialMedia.orgVideo Case Studies
Tyler Bahl & Angela Scibelli
Consolidation is Key for Social Media Fitness
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell
Learn howconsolidated their platforms and got fit for social.
“In truth, this was probably an experiment from Reebok’s marketing firm that will disappear in a few months.” - Mashable.com, 2007
Our social identity was fragmented.
BRAND AUDIT
Capture as much information as possible.
Do the heavy lifting yourself.
Audit not only your brand,but your competitors.
225
100
30
Have a singular, consistent brand voice.
Globally owned and locally supported.
Don’t just listen, be part of the conversation.
Increase social CRM and engagement organically.
Provide access to social media management tool.
Roll-up current local pages into three consumer-led brand pages.
Consolidate views by having global campaign videos.
Create one global channel for all videos to live.
Request markets refrain from media spend due to lack of geo-targeting.
Focus on two global accounts.
reesha.re/
Wednesday, March 30, 2011
reesha.re/
youtubefacebookzigtechvideoclassicsswizzflexkidslewisjwallevaWednesday, March 30, 2011
The right tool for the job.
Our fans, followers, and view counts increased.
SEAL OF
APPROVAL
We can now have centralized reporting.
We are able to see which markets have the resources for social, and which need a hand.
Text
The process takes time.
Some pages are best left on their own.
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell
