1. 1. What is social media marketing? Media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from Social user to user and presumably resonates because it appears to come from a trusted, third party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. For one thing, I believe most brands now understand the impact social media can have on their business, yet many are still dealing with the challenges that come with its reality. Among some of the key concerns : Social media marketing refers to the process of gaining website traffic or attention through social media sites.
2. 2. Generating enough content for consistent storytelling Demonstrating ROI of social media initiatives Allocating resources, both financial and human Integrating social media interactions in a holistic CRM approach Reorganizing corporate structures to deal with social media and user-generated content
3. 3. Benefits of social media marketing Ability to create brand awareness. As more people see your business name and the link to your site, your logo, and other details found in social media profiles, you establish more brand awareness among your potential client base. Trust is established through natural connections and relationships that develop in online communities. Your main website will gain traffic from niche conversations had through social networking websites, discussions, groups, and through blog comments. Search engine optimization is increased through the increasing number of high quality links to your site and/or blog as other community members link to you and as you link to yourself from various social media sites.
4. 4. TACTICS Twitter - Twitter allows companies to promote their products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers home pages. Messages can link to the products website, Facebook profile, photos, videos, etc. Facebook - Facebook profiles are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. These also can include testimonials as other followers can comment on the product pages for others to see.
5. 5. Google - Google, in addition to providing the profiles and features of Facebook, is also able to integrate with the Google search engine. Other Google products are also integrated, such as Google Adwords and Google Maps. With the development of Google Personalized Search and other location-based search services, Google+ allows for targeted advertising methods, navigation services, and other forms of location-based marketing and promotion. YouTube - YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste.
6. 6. Technology such as social media websites has become prominent parts of life for many young people today, but what is it really? What are the negative affects? And the positives? Are we as a society becoming a people who are more concerned with Facebook than our daily lives? When it comes to these sites there are many positive aspects but there are equally as many dangers that come with the use of sites such as Facebook, Twitter, and MySpace, in order to be aware of all the sides of social media sites we must dig in and research this topic thoroughly before we or our children become over indulged in it.
7. 7. Social media is fast becoming a part of everyday life with more and more people communicating regularly via platforms like Facebook, Linked-In, Twitter, FourSquare and FriendFeed. Add to this the growth of YouTube, iTunes, Vimeo, flikr and other such content sharing sites and you can see why it is becoming an important element in the marketing mix. Access to these sites is now much easier; the popularity of the iPhone and other similar 3G handsets, the arrival of the iPad and other tablet like devices will naturally increase the level of activity in social media. The ability to access information anywhere anytime is changing the way we engage and communicate and brands need to respond to this if they want engage with their customers.
8. 8. The ability to comment anytime anywhere has massive implications in the service sector; the ability to research and compare products places more and more importance of brand awareness and, the transparent nature of social media means building brand trust is imperative. Social media cannot be ignored; even if you choose not to be active, you should at least be aware of the power of social media and the potential threats to your brand regardless of your online participation. If you do decide to be involved, you need to develop a strategy that suits the style of your organization, your target audience and, the resources you have available.
9. 9. To study the Social Media Marketing and its functions. To study the impact of Social Media Marketing and effect on Youth. To study the Social Media Marketing effect on buying decision
10. 10. Study Period: 2013 2014 Tool of the Study: Questions has been made in easy and simple language. Questionnaire has been made in the manner to know the impacts of Social Media Marketing and Effect on Youth. Sample Size: Investigator has covered 100 consumers from the selected area of population. Study Area: Agra City. Sources of Data Collection: The task of data collection begins after a research problem has been defined and research design/plan chalked out. While deciding about the method of data collection to be used for the study, two types of data has been used;
11. 11. Primary Data - The primary data are those which are collected afresh and for the first time and thus happen to be original character. There several methods of collecting primary data such as: a) Observation Method b) Interview Method c) Questionnaires d) Schedules
12. 12. Secondary Data - The secondary are those which have already been collected by someone else which have already been passed through the statistical process. There is mainly only one method used over here i.e. case study which means that the reference from the previous researches done on a particular subject or topic by various researchers
13. 13. StatisticalAnalysis:Appropriate statistical tools have been used. NO. OBJECTIVES METHODOLOGY 1. To study the social Media Marketing and its functions. Secondary data has been collected through various websites, newspaper and magazines has been used. 2. To study the impact of social Media Marketing and effect on Youth. Primary and Secondary both. 3. To study the Social Media Marketing effect on buying decision. Primary Source has been used for the collection of data.
14. 14. DATA COLLECTION & ANALYSIS In the data analysis views of the respondents has been explained through Graph, charts, i.e. How many percentage support of against it. The graphical representation is as follows : Through Sample size 100 Gender Male 47 Female 53 MALE FEMALE
15. 15. Number of internet user is mostly belongs to young age group. The majority of users are preferred to use internet with smart phones. Majority of users are the of Facebook. This shows that if we use Facebook as a social media marketing this cover majority of user. It is the good sign the number of user are used internet 6 or more hours daily. It is a good sign to see that mostly people are aware about social media marketing. It is also good sign number of people are attract with this. Majority of peoples are sometime click on these advertisement.
16. 16. Sample size restricted to 100 only which was very less according total population. The responses given by respondents were not always accurate because the respondents gave the response according to their understanding. Survey is a time consuming process but the time to collect the data for research was very less. Sometimes the respondents are not willing to fill the Questionnaire and hence the resultant may not be correct.
17. 17. The past 4-5 years have seen increasing activity in social media marketing. And, various business houses have already plan for few investment in the coming 2-3 years. And, though marketers will have to face in increasingly demanding customers and intensly comptative rivals more investment will keep flow in.
18. 18. Lastly I want to conclude my project in some points : The customer attracting towards social media marketing. The social media marketing targeting to youth because the purchasing power of this class is rapidly growing as well as the class is also growing. The young generation is fashion and show of conscious so, social media marketing are mainly focused on them. The main strength of social media marketing are providing attractive offers to attract customers. Social media marketing provide loyality programme which has profit and number of customers.