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Whether you’re just starting out or you’ve been going strong for years, small business success demands effort on many fronts: building brand awareness, making sales, attracting talent, fundraising and business development - to name just a few. So, how do you drive all these priorities effectively—with limited time and resources? And how can LinkedIn help? To find out, join LinkedIn and the Nashville Technology Council on Thursday, October 2nd, for LinkedIn Live in Nashville, where you’ll hear from local business leaders on how they’re flexing the world’s largest professional network to achieve their business goals. Anyone looking to grow their business on LinkedIn - individual entrepreneurs, small-business owners, CXOs, VPs, and Directors - will benefit from this highly interactive half-day event.
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©2014 LinkedIn Corporation. All Rights Reserved.
How I Use LinkedIn to Establish Corporate Relationships
Matt HallAccount Executive
Microsoft
©2014 LinkedIn Corporation. All Rights Reserved.
©2014 LinkedIn Corporation. All Rights Reserved. 3
RelationshipsShowing interest in the
contact
The Lessons
Closing
Meeting the contact at
their point of need
Credibility
Relevance to the contact
The mobile-first, cloud-first enterprise
+
We’re reimagining Microsoft…
©2014 LinkedIn Corporation. All Rights Reserved. 5
My Role: Reimagining with Microsoft
Deliver fluid experiences that transcend time, place, context, and device
Respond more quickly to changing business needs with a flexible, hybrid cloud
Unlock insights on any data and make smarter, faster decisions
Work like anetwork in amodern workplace
Devices & Mobility
Cloud Productivity & Enterprise Social
Business Insights & Mission Critical
CloudPlatform
1.5 billion people use Windowsevery day
200 million Windows 8 licenses
Rated highest for supporting critical data needs inthe cloud
Mission-criticalusage has jumped
2/3 enterprise seats covered
1.1 billion people use Office
85% of Fortune 500 + 8 million users
7 of the top 10 Fortune 500 companies
60%of the Fortune 500
57% of Fortune 500
2 in 3 servers run Windows Server
More than
90% ofFortune Global 100 10%
©2014 LinkedIn Corporation. All Rights Reserved. 6
http://www.linkedin.com/in/matthewjetthall/
©2014 LinkedIn Corporation. All Rights Reserved. 7
http://www.linkedin.com/in/matthewjetthall/
©2014 LinkedIn Corporation. All Rights Reserved. 8
http://www.linkedin.com/in/matthewjetthall/
©2014 LinkedIn Corporation. All Rights Reserved. 9
Credibility & Trust
©2014 LinkedIn Corporation. All Rights Reserved. 10
Networks & Relationships
San Diego Charger FanBeer AficionadoFoodie.
©2014 LinkedIn Corporation. All Rights Reserved. 11
The Cloud Event
At the Ale House
Sales and Closing
©2014 LinkedIn Corporation. All Rights Reserved. 12
RelationshipsShowing interest in the
contact
The Lessons
Closing
Meeting the contact at
their point of need
Credibility
Relevance to the contact