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Dark Social &Dark Patterns
Vera VerkooijenPartner relations & eventsKomfo
Laura Forne ElkowCustomer relations managerKomfo
LisbethPartner Director@Lisbethchawes
This is who you’re listening to
AstridSocial media consultant@astridhaug
Agenda
Where does dark social come from?
Where does dark social come from?
How much traffic comes from dark social?
Dark social x4
Traffic from social
Dark social share by sector
Get insights into dark social
Paradox:
We want to increase sharing but we want to reduce dark social
@lisbethchawes
3 Tools To Reduce (Social) Data Illiteracy
Freeanalytics.komfo.com
Analytics.twitter.com
See how your brand or product get mentions
• Embrace dark social• Encourage social sharing• Reduce data illiteracy
How to bridge the gap?
Not all social shares are equal
Get insights on how your website gets shared
SearchmetricsChartbeat
Connect Google Analytics with Social
@lisbethchawes
See how social contribute to the bottom line
What’s next?
Komfo Connect
