1. JYSKS FACEBOOKCHALLENGE:FROM ZERO TO HEROJYSKS Facebook
Challenge;From Zero to Hero
2. GO LOCALSCALE GLOBAL 3. SOCIAL MEDIA MARKETING AT SCALEJYSKS
Facebook Challenge;From Zero to Hero 4. JYSKS Facebook
Challenge;From Zero to Hero 5. 2,186 stores.JYSK GROUPAs of
September 6. UNLOCKING THE POTENTIAL OF SOCIALMEDIAFrom a #JYSK
perspectiveJYSKS Facebook Challenge;From Zero to Hero 7. UNLOCKING
THE POTENTIAL OFSOCIAL MEDIAFrom a #JYSK perspectiveJYSKS Facebook
Challenge;From Zero to Hero 8. JYSKS Facebook Challenge;From Zero
to Hero 9. STRATEGY 1+2 Getting closer to the customer And letting
the customer get closer to JYSK Good and bad criticism Customer
service Unhappy -> Happy customer JYSK is more than just another
retail giant Branding As a company and work place Experts in
sleeping culture Attract a younger target group Employer branding
Recruitment RetentionJYSKS Facebook Challenge;From Zero to Hero 10.
JYSKS Facebook Challenge;From Zero to HeroSTRATEGY 3 Commercial
marketing channel Both these guys are screaming thesame thing 11.
THE WHATWHAT IS IT THAT WE HAVE THAT OTHERSARE INTERESTED IN
TALKING TO EACHOTHER AND US ABOUT?JYSKS Facebook Challenge;From
Zero to Hero 12. BRAND RELEVANCEJYSKS Facebook Challenge;From Zero
to Hero 13. GREAT OFFERS & SLEEPJYSKS Facebook Challenge;From
Zero to Hero 14. THE HOWWHAT TO POST AND IN WHICHCHANNEL(S)?JYSKS
Facebook Challenge;From Zero to Hero 15. JYSKS Facebook
Challenge;From Zero to HeroASK NOT..what your community can do
forYOU, but what YOU can do for yourcommunity! 16. RELEVANT
CONTENTJYSKS Facebook Challenge;From Zero to Hero 17. CONTENT
CATEGORIZATIONExpert knowledge CommercialNostalgiaJYSKS Facebook
Challenge;From Zero to HeroHumour Off brand 18. THE EBCs OF SOCIAL
MEDIACONTENT GENERATIONJYSKS Facebook Challenge;From Zero to
HerongagerandonvertEBC 19. ENGAGING THE CUSTOMERSJYSKS Facebook
Challenge;From Zero to Hero 20. ENGAGING THE CUSTOMERS Lars Larsen
1200 designs 5400 votes One winner! Available instores in DecJYSKS
Facebook Challenge;From Zero to Hero 21. BRANDING CONTENTJYSKS
Facebook Challenge;From Zero to Hero 22. JYSKS Facebook
Challenge;From Zero to HeroCONVERSION 23. ANCHORING &
OWNERSHIPJYSKS Facebook Challenge;From Zero to Hero 24. ANCHORING
& OWNERSHIPJYSKS Facebook Challenge;From Zero to Hero 25.
CUSTOMER SERVICEJYSKS Facebook Challenge;From Zero to Hero 26.
CUSTOMER HAPPINESS MODEL1 a) Enquiry is solved directly with
customer orJYSKS Facebook Challenge;From Zero to HeroStore/DCJYSK
SoMeCustomerCustomerServiceCustomerCustomerJYSK SoMe2b) forwarded
to store or c) distributioncenter to take action.Store or
DC/Customer Service contactscustomer to solve issue.3 Confirmation
to SoMe that issue is solvedand customer is happy! Consequently,
SoMemakes sure that this is visible on FB 27. ACROSS CHANNELSJYSKS
Facebook Challenge;From Zero to HeroPOSCP TV 28. LET YOUR EMPLOYEES
BEJYSKS Facebook Challenge;From Zero to HeroHEARD! 29. RULES &
GUIDELINES Loyalty obligation According to JYSK Values / act as a
JYSKambassador Why social media in JYSK Keep yourself informed Use
it for work related commercial purposes Not for private stuff
during work hours Official channels and spokespeople Good advice
Dos and donts Possible consequencesJYSKS Facebook Challenge;From
Zero to Hero 30. THE RESULTSIS IT WORTH IT?MEASURE AND
DOCUMENT!JYSKS Facebook Challenge;From Zero to Hero 31. CRUNCHING
NUMBERSJYSKS Facebook Challenge;From Zero to Hero 32. MEASURE &
DOCUMENT KPIs Traffic, sales, NL signups (conv. pixels) Likes PTAT
Reach Branding valueJYSKS Facebook Challenge;From Zero to Hero
Visits Orders Turnover Conv. Rate Ads ROI 33. SOCIAL
MEDIADASHBOARDJYSKS Facebook Challenge;From Zero to Hero 34. KEY
TAKE AWAYSGo local, scale globalAlign content to strategy & set
measurable goalsThe way to go; Engage, Brand, ConvertMake your
employees part of your strategyJYSKS Facebook Challenge;From Zero
to Hero 35. JYSKS Facebook Challenge;From Zero to HeroKomfoLisbeth
ChawesPartner [email protected]@LisbethChawesJYSKAnders
LundeSocial Media [email protected]@anders_lundeLets talk
social
