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2018 University of
Scouting
Social Media
101
Truffle Media
Ned Arthur, Director of Sales and
Content Development
John Blue, Chief of
Community Creation
Write down as many
things as you can: What
are the things you take for
granted about media
today.
Share what you have as
smartphones: Android or
iPhone (are their really
any others?)
Now, on one card, write
down two questions you
would like answered
today.
And on another card, write
down your most used
apps on your smartphone.
1793 The Pennsylvania Evening Post becomes America's first
daily newspaper.
1851 Selling for a penny a copy, the New York Times debuts.
1885 William Dempster Hoard wrote his issue of a "journal
devoted to dairy farming.
1962 Agri-Marketing magazine started
1984 United States newspaper circulation peaks at 63 million
people
191 Years
1995 The American Reporter first daily newspaper on Internet
2004 Podcasting started
2004 Facebook launched
2005 YouTube launched
2006 Twitter launched
2010 Facebook passed 63 million US people
15 Years
Landscape
Landscape
Trends
http://www.pewresearch.org/fact-tank/2013/10/16/12-trends-shaping-digital-news/
http://www.journalism.org/2015/07/14/the-evolving-role-of-news-on-twitter-and-facebook/
Facebook — 72% of
adult internet
users/62% of
entire adult
population
Pinterest — 31%
of adult internet
users/26% of
entire adult
population
Instagram —
28% of adult
internet
users/24% of
entire adult
population
Twitter — 23%
of all internet
users/20% of
entire adult
population
92% of teens report going
online daily — including 24%
who say they go online
“almost constantly,”
http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/
Social Media
Social Media Today
Why Social Media?
Why Social Media?
Why Social Media?
Why Social Media?
Why Social Media?
Why Social Media?
Why Social Media?
What are laws, policies, and privacy
issues to keep in mind when using
social media?
What are laws, policies, and privacy
issues to keep in mind when using
social media?
Children's Online Privacy Protection Rule (COPPA, FTC), limit
the collection of personally identifiable information from
youngsters without their parents’ consent.
requires websites to post a complete privacy policy, notify
parents directly about their information collection practices,
and get verifiable parental consent before collecting personal
information from their children – or sharing it with others.
Children's Internet Protection Act (CIPA, FCC), Schools and
libraries subject to CIPA may not receive Internet access or internal
connections discounts offered by the E-rate program unless they
certify that they have an Internet safety policy that includes
technology protection measures.
Two deep leadership in communications
Scout Oath and Law
Two deep leadership in communications
To keep things simple, all Troop focused social
media with/for Scouts should only be on the public
side of social media. - Don’t send Facebook messages
- Don’t setup Facebook private groups
- Don’t send Twitter direct messages
- Just don’t use anonymous social media (Snapchat,
Kik, musical.ly, etc)
Review the guidelines from BSA
https://scoutingwire.org/marketing-and-membership-hub/social-media/social-media-guidelines/
As with all other Scout actions and activities, on the
Internet, follow the Scout Oath and Law.
Scout Oath and Law
What are laws, policies, and privacy
issues to keep in mind when using
social media?
13+ 13+ 13+
http://www.adweek.com/socialtimes/social-media-minimum-age/501920
Where do I begin?
Where do I begin?
Where do I begin?
What is Twitter about?
What is Facebook about?
Why?
Here some
recommendations to help
Learn the culture of social media
Get familiar with social media
Initiate personal social media
Participate in council and national BSA social media sites
Evaluate your unit’s goals
What do you want to achieve?
What are the critical needs?
What are your goals?
Create Your Social Media Strategy
Study what others are doing
Take cues from othersCrossroads
Facebook: crossroadsbsa
Twitter: @BSACrossroads
YouTube: crossroadscouncil
Pinterest: crossroadsbsa
BSA
Facebook: theboyscoutsofamerica
Twitter: @boyscouts
YouTube: bsa100years
Name your page after your unit including number and
community name
Follow Scout Oath and Law
Strive for accuracy
Stay up-to-date
Find a balance- don’t post too much or too little
Ensure permission before posting pictures
Assume anything you post is permanently and
publically available to others
Reference to council social media guidelines on the
website
Social Media Terms
“Tag” - to add keywords to
a video, photo or blog
post to help users
search for media by
topic
“Friend/Follower” - a
person who has agreed
to connect with you on a
social network
“Feed/Wall” - a constantly
updated stream of
information delivered at
regular intervals
“ReTweet” - on Twitter to repeat,
or repost a tweet by clicking the
retweet icon on a post
Hashtag or “#” - a symbol that
allows you to tag your tweets
and relate them to others’
tweets or posts. #BSA or
#IndyScouting marks your
tweets as Boy Scouts related.
Share - finding something online
and using social media to share
with others.
More terms http://bit.ly/terms-social-media
Update on Facebook approach
For communication with parents and adult leaders
- Facebook groups (or other private social
media/digital groups) are a viable approach to
sharing troop or pack information.
- Have a plan to add / remove people as the
membership changes.
- Be clear in adult communications about what the
private groups are for and what they are not for.
- Scout participation should not be allowed in these
groups.
Using social media for Scouts
Write down as many
things as you can: What
are the things you take for
granted about media
today.
Truffle Media
Questions?
This presentation and its notes can be found at
http://bit.ly/2018-social-media-101-scouts
Contact Information
@TruffleMedia
TruffleMedia.com/Facebook
(877) 558-7833
TruffleMedia.com
2018 University of
Scouting
Social Media
101
Truffle Media
Ned Arthur, Director of Sales and
Content Development
John Blue, Chief of
Community Creation
Thanks
