Use Social Media Automation to Build

A Strong Social Media Presence

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Who Can Benefit From Social

Media Automation

• Businesses that lack time to look for

fresh, relevant content to post on

social media.

• Small businesses that find it hard to

constantly update social media pages.

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© DrumUp -http://drumup.io/

How Social Media Automation

Can Help

• Enables regular posting on a business’ social media pages without the

investment of a lot of time.

• Helps generate leads resulting in

higher conversion rates.

Tips to Use Social

Media Automation For

Your Business

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• Research before starting and pick a platform best suited

to your business needs.

• Majority of the available tools are simple to understand

and use.

• Tools can enable multiple accounts log-in, allowing the

posting of same content everywhere.

© DrumUp -http://drumup.io/

Tip 1: Select Multiple Platforms

• Addition of personal comments to automated posts will help

engage followers into conversations.

• Encourage followers to also post their opinions and

comments.

• It is vital to post replies to comments and shows that the

business is interested in what the public has to say about its

brand.

© DrumUp -http://drumup.io/

Tip 2: Add Personal Touch to

Content

• When scheduling stories, ensure that they are in sync with

the tone established on various social media accounts.

• Select stories which actually reflect your business values

and reconcile with your ideas and opinions.

• Ensure the post is not very robotic and instead more

personal.

© DrumUp -http://drumup.io/

Tip 3: Tone Establishment

• Ensure the stories being posted on social media are in

sync with the things happening around the business.

• Example, in case there is a serious tragedy such as a

natural disaster reported, don’t post cheerful or humorous content.

• Try posting more relevant content and will acknowledge

people’s sentiments.

© DrumUp -http://drumup.io/

Tip 4: Focus on Timing

• Even with automated posting, it is vital to examine numbers.

• Make use of analytic tools to determine what kind of content is

engaging more followers and working for the business.

• Collect data that throws light on the reaction of the followers

to the posts, with respect to both frequency and time of

posting.

© DrumUp -http://drumup.io/

Tip 5: Measurement & Analysis

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Want to learn more about social media

automation?

Check out our Blog!

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