Establishing Your Social Media Presence

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Establishing Your Social Media Presence SocialMediaLeaps.com Slide 2 Todays Speaker Anita Campbell Founder, Small Business Trends SmallBizTrends.com Community touching 250,000+ monthly Weekly Podcast interviews for 5 years Owns BizSugar.com, a social sharing site @Smallbiztrends on Twitter Hi! Slide 3 Social Media Leaps Online resource helping you kick off, improve your social media presence Explore: Worksheets Instructional guides Best of all: 60 day plan 5-minute leaps Slide 4 Ready? Lets get it started! Slide 5 Slide 6 How to Attract Followers Complete your profile Follow people Tweet regularly & get tools to help: SocialOoomph.com; CoTweet.com to schedule tweets and delegate RSStoTwitter Retweeting makes friends RT @[name] Twitter Retweet button Lists: set some up! Publicize: badges, widgets, email sigs Slide 7 What if I Make a Faux Pas? Be you! Can it be wrong if its your personality? Listen and converse The Mom Rule Business vs. personal account? Dont hard sell Networking event, not advertisement As for the rest dont be afraid Slide 8 Using Twitter to Drive Traffic Slide 9 Slide 10 The Power of Retweets Make original tweet short enough Most retweeted words include: You Twitter Please Retweet Post Blog Free Slide 11 Twitter To Do Complete profile; upload photo Put Twitter time on your calendar Follow at least 10 new people per day, for one week Tweet at least once/day for a week Retweet something of one of the people you follow, once per day Set up TweetBeep Alerts Evaluate a Twitter tool for efficiency Slide 12 Slide 13 Facebook Fun Facts 700,000+ . local businesses have active Fan Pages on Facebook 3.5 Billion pieces of content shared on Facebook each week 55-65 year-old females are fastest growing segment on Facebook Slide 14 Profiles, Pages, Groups Oh My! 3 Types of Presence: Personal profile Business fan page Group Slide 15 Keep it Fresh! - Content Automated feeds Twitter: http://apps.facebook.com/twitter/ http://apps.facebook.com/twitter/ Blog: Social RSS app Manual updates Share photos and videos Share links Ping.fm for easy updating Slide 16 Network! Visit pages and comment on Walls Share links and events Tag people with @ symbol Add friends; invite fans Become fans; favorite business pages Join groups Consider advertising The more you do, the more you get Slide 17 Facebook To Do Complete profile/page; upload photo/logo Put Facebook time on your calendar Friend or invite to be fans, at least 10 people per day, for one week Write on your wall Consider setting up automated feeds (if you decide to go that way) Write 2 comments per day on walls of friends/fans Slide 18 Slide 19 LinkedIn Numbers 55 Million . are members of LinkedIn All 500 of the Fortune 500 are represented in LinkedIn $195 is the cost to run one job ad on LinkedIn Slide 20 What to Use LinkedIn For Employee recruitment & job hunting (professionals & mgmt) Sales research Finding/checking out business partners Networking Sharing expertise Slide 21 LinkedIn To Do Complete Personal Profile Add connections: address book upload manual Add content manual updates or feeds Ask and answer LinkedIn Answers Create company page Display/promote badge for profile Slide 22 Questions? Anita Campbell Smallbiztrends.com @Smallbiztrends ??? Slide 23 For More Information SocialMediaLeaps.com