How to use Instagram for marketing

PPT By- AdHut Media

Did You Know?

Every day, 55 million photos are uploaded, 86.4 million comments are posted, and 691.2 million users like various photos in their feeds on Instagram

Instagram statistics 2016

via Contevo

Build your Brand with Instagram

When it comes to marketing using social media platforms , many businesses owners tend to have a strong grip on how to handle Facebook, Twitter and even LinkedIn, but at the same time they overlook the potential of the trending and fastest growing social networking site “ Instagram ."

Importance of Instagram for Business

Instagram is suitable for every business- no matter what is your business or the product and service that you offerInstagram is a social networking site that allow the users to post photos and short video clips. It enables the customer to see what you offer.Your competitors are using Instagram- to tell you frankly, the majority of brands and business owners use Instagram to promote and share the bits and pieces of the company.

The benefits of Instagram for your business Sources

• Building quality content is one of the best ways to stand out from the crowd of competitors.

• It makes easy and fun to create interesting, relevant, cost-efficient, and creative content.

• It can help you to present the personality of any particular brand or the whole business.

• It can also be used to introduce the people behind the scenes, building trust with prospective customers.

Personality Creativity Effectiveness

25% of US Fortune 500 companies use Instagram for marketing purposes and uploaded 40% of the top 1000 most shared videos on the website. They can't all be wrong. can they?

Let's get started with Instagram:• Create your business account on Instagram using your business name as the

username or a name that is instantly recognized with your brand. • Once you create your Instagram business account, complete your profile by

adding a decent photo, a short informative biography and link that directs the user to your website.

• Once you complete your profile, it is always recommended to connect your account to your Facebook account which allows you to instantly share your "Instagram photos" to your "Facebook Fans."

Effective ways to use Instagram for marketing

• Use "Hashtags“: "Hashtags" are the major part of Instagram through which users can easily find your brand through their mobile Instagram search engines. Unlike other social networking sites, you are not limited by character count, but that doesn't mean that you add too many tags in your post to get connected. This will make you look too desperate.

• Always recommended to include unique tags when you plan a marketing campaign like “Instagram photo contest”.

• This way your post could be seen by thousands of users in minutes. Your customers will always use your tags to connect with you, hence ensure to frequently check your Instagram hashtags and respond to comments and concerns quickly.

Target your "existing customers"

• Appreciate your customers by sharing their cool photos with you “Facebook Fans”, or “Twitter Followers,” especially if they include your product, or follow your brand.

• Increase engagement targeting your "existing customers" by commenting on product related photos they post or even if they speak something negative about you brand.

• Post images with your customers in mind, in turn they may just share it with their “Followers.” This way you can spread you brand visibility quickly.

Show off products with "quality content" and "personable videos"

• Be creative with your photos, posting them along with short videos (not more than 15 seconds) to show your company’s core values and brand.

• Also, post fun photos and "personable videos" of your employees(behind the scene look of you company o making of a product) that will make you company look cool.

• One of the most effective and easiest way for marketing is to partner with brands , and get them post your product photos and video s on their Instagram feed.

Perform "Photo Caption Contest”:

• When you perform “Instagram Photo Contest” ensure you make contest themes that have photos and videos focused to your business objectives. Also, ensure to focus on the prize of the contest, so as to get your customers entering, and sharing with their friends, too.

• Allow a voting panel in your Instagram contest for contestants, which in turn will infect the word about your contest across the networking platform that they use.

Improve your ROI "posting at the right time"

• Every brand and products may not have the same best time to post updates on Instagram.

• Therefore, with the help of analytics tools you can easily monitor when your updates are getting more “likes” and "comments" on, when your "hashtags" are being used and even tack your “followers.”

• This way you can post your fresh updates at the most active times, in turn improves the bottom line of your business.

Advertising on Instagram

Instagram offers three different formats for advertising on the platform:

Photo Ads: These look like regular photo posts, but they have a Sponsored label above the photo. They also have a Learn More button on the bottom right corner, under the photo.

Video Ads: Like the photo ads, these look like regular video posts, but with a Sponsored label on top.

Carousel Ads: These ads look identical to photo ads, but feature multiple photos that users can swipe through.

Hashtags

• Instagram loves #hashtags. It’s the universal symbol for “show me everything that matches this keyword.” It’s just about the only way to find stuff on Instagram (besides searching for a user).

• Tap into the various communities out there – animals, trains, art, music, fashion, cities, celebrities, politicians, etc.

• Think like a user – what types of photos might you be looking for and what hashtag would you plug in to find them?

Trending Hashtags

Tap into existing #hashtag trends. You’ll increase the chance of people stumbling on your image. If they like what they see, hopefully they’ll follow you.

• Monday: #MondayBlues, #MondayMotivation• Tuesday: #TuesdayBoozeday, #TransformationTuesday• Wednesday: #HumpDay, #WednesdayWisdom• Thursday: #tbt or #ThrowbackThursday• Friday: #FridayNight, #FridayReads #Weekend• Saturday: #Caturday, #SaturdayFun• Sunday: #SelfieSunday

Advertising on Instagram

All three ad formats appear in users' home feeds while they scroll through the app. These ads support four different objectives:• Video views,• Clicks through to your website,• Mobile-app installs • Raising mass awareness.

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 Still feeling lost in the colorful world of Instagram marketing? Then you might be in need of some advice from a professional! AdHut

Media help business owners, entrepreneurs, and marketing staff to understand how all the major social networks work and how to use them for effective and successful marketing of their own business.

Book a free consultation on our website or drop us an email at support@adhutmedia.com and we’ll get all the details to you right

away.

CONTACT USE-mail: sales@adhutmedia.com

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