Visual Marketing with Instagram
Tips, tricks and techniques for using Instagram to market your business.
- 1. Visual Marketing withInstagram#ObeoWebinarPresented by Marci James
2. The StatsInstagram is the fastest growing social media network 3. The Stats Launch October, 2010 Bought by Facebook for $715 million 200 Million monthly users In the US, 20% of all adult woman use Instagram 70% log in at least once a day Instagram generates 58 times more engagement perfollower than Facebook and 120 times moreengagement per follower than Twitter. 4. Need a Reason? Its fun Its MOBILE Reach a wider audience spread yournet 65% of the worlds top 100 brands areusing Instagram Get more engagement! Visual marketing should be this easy! 5. Where to Start? Download the app! Sign up use your twitter handle as your user nameif available. Add a link to your website Link your Facebook & Twitter profileKEY TIP: Since Instagram is rooted in mobile usage,make sure that the website that you decide to linkyour profile to is mobile friendly. 6. Link Facebook & Twitter 7. BalanceBalance fun personal photos with business photos 8. FiltersDont stress over the filters and dont over use thefilters. 9. HashtagsBuild a hashtag strategy1. You can use up to 30 hashtags, but dont! its looks spammy2. Create your own hashtags that target your niche and audience3. Bookmark them in groups of 6, in a convenient location like aword doc or Evernote4. Use 6 per post, but add more can be added in the comments5. Make sure the hashtags are consistent with the post 10. Popular HashtagsGain engagement by using popularhashtags!http://top-hashtags.com/instagram/ 11. Followers Connect and share to Facebook and Twitter Use relevant and popular hashtags Quality trumps quantity Be social. Engage with others, like and comment Promote in Newsletters, business cards, other socialnetworks Find influencers and network 12. Photo Map If turned on, will organize yourgeotagged photos on a map. Your map will be displayedprominently on your profile. By default, adding location oradding to your Photo Map is turnedoff for all photos you upload toInstagram. 13. Photo Map 14. Make Collages!Picstitch is myfavorite collage app! 15. Add Text!Overlay text with Over!http://madewithover.com/ Just Listed! Just Sold Neighborhood Open house Beds/baths 16. VideoUse both photos and video!You can upload 3-15 secondsof video 17. A Posting Plan Create a posting plan foryour business photos Use https://postso.com toschedule! $14.95/month 18. Follow Back!Use Iconosquare!http://iconosquare.comIts also great forstatistics 19. Instagramon the Web!http://instagram.com/obeoinc 20. Marci JamesMarci.James@Obeo.comwww.Facebook.com/SayObeowww.Facebook.com/Marci.JamesTwitter: @Obeo & @MarciJameswww.Obeo.com/blogObeo Training Center: www.Obeo.com/Training