INSTAGRAM MARKETING IN 2017March 9th 2017

@AdRoll

Sarah CunninghamMarketing Manager, AdRoll EMEA

@sarahcunnin

BITLY INTRO SLIDEDESCRIPTION HERE

What does Instagram look like in 2017?

A whole lot of video.

Video● 60 Second Clips● View Counts● Channels● Live Stream ● Instagram Stories● Stickers

Platform● Algorithm Changes● New UI● “Save” posts

eCommerce● Buy Buttons● “Shop Now” Features

Instagram’s Busy 2016

Media● Pinch & Zoom● Instagram Galleries

Users● 600m active● 80% outside the US ● 29% of UK adults are users

Quick Facts

*Source: weareflint.co.uk/uk-social-media-demographics-2016

ENGAGEMENT 101 Making Compelling, Searchable Instagram Content

#1Post Consistently

#1Post Consistently

#2Use

Hashtags

#2Use

Hashtags+12.6%

engagementon average

+88%brands use hashtags

Source: Simply Measured

#3Interact

Source: Simply Measured

#3Interact

#4Influencers

Source: Simply Measured

#4Influencers

#5Video

#5Video

Instagram AdvertisingWhat are the advantages for marketers?

#1Native Inventory

#2Cross Device

#3Facebook Targeting

#4Move Past

Limitations of Organic Posts

Canvas | Leo Cluse

#5Drive Traffic from the Feed

#6Dynamic Product

Ads

Best Practices Top tips for a winning Instagram ad strategy

#1Use CTA buttons

#2Align campaigns across channels

Leo Daypack | CommuterYour new favorite commute buddy, the Leo Daypack. Perfect for your daily bike ride.WWW.CANVAS.COM

Canvas

#3Measure.A/B Test.

Refresh Creative.

#4Full Funnel Approach to Campaigns

THANK YOU@AdRoll @Sarahcunnin