How to Identify Influencers on Social Media

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    31-Jul-2015

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1. The Importance of InfluencersHow brands of all sizes can benefit from identifying influencersThe advent of social media has changed how businesses function across all departments from salestechniques to marketing strategies to customer service efforts. And because word of mouth is currently themost trusted method of advertisement, there are many opportunities online for all businesses to use socialmedia to their benefit. Social networks are ripe grounds for conversation through reviews, complaints, praise,questions, etc. and having this information can only help businesses. In fact, consumers tend to believeand trust the opinion of someone they know or a consumer review online over traditional advertising ormarketing, making word of mouth one of the most powerful techniques in business. A glowing or scathingreview from a trusted source can make a huge impact on a brand or a consumers purchasing decisions.TwIPnuifltbtueliesrn hAccecrosuntTip:Influencers have thepower to influence othersbased on spoken word oropinion. Find your onlineinfluencers!Brands and companies should take advantage of the way social networks function. From celebrities toexperts to the girl next door, more and more people are turning to social media to voice their opinionson products and services. These people can be considered influencers people who have the power toinfluence others based on spoken word or opinion. Here are the two types of influencers to keep in mind:1. Top influencers by impact (those with the highest following)2. Top influencers by volume (those who mention a brand or product the most)Businesses of all sizes benefit from identifying influencers. There are highly influential social network userswhose opinions the public trusts, and many have a hefty following to boot. These are the brands topinfluencers by impact users who can act as top tier ambassadors for a brand by sharing their satisfactionwith their large and impressionable audiences. There are also social media users who are loyal to aparticular product or brand and constantly voice their satisfaction on their networks. These are the brandstop influencers by volume users who mention a product or brand frequently with an audience who trustsand values their opinions on consumer goods. With tools like Viralheat, businesses can identify the topinfluencers by impact and volume and contact them directly from within the dashboard.Lets take a look at how three different businesses a major brand, a local business, and an independentmusic artist can benefit from influencer identification.Major brand KiehlsKiehls, the American cosmetics brand retailer, specializes in making premium skin, hair, and nail body careproducts. Considering its product type, Kiehls can reach out to its influencers and offer samples or discountson products for the influencers to share with their followers or try for review. In this case, Kiehls shouldreach out to influencers who have the most impact as they have the potential to reach the biggest audience.Kiehls top influencers by impact include @BCBGMAXAZRIA, @saks, and @SELFmagazine all names thatwould be trusted if they spoke positively about a cosmetic or beauty product.Note:Word of Mouth is themost trusted form ofadvertisement..Tip:Influencers can act asbrand ambassadors -many have a large andimpressionable following. 2. How to reach usEmail: info@viralheat.comWeb: www.viralheat.comLocal business Philz CoffeePhilz Coffee, a local coffee shop in San Francisco, started in a corner grocery store and has expanded tomultiple Bay Area locations. Today Philz is known as one of the best coffee shops in the U.S. Philzs missionis to better peoples day by serving an amazing cup of coffee and delivering really great customer serviceone cup at a time. A company dedicated to customer service can benefit from identifying influencers byreaching out in a couple ways - show appreciation with an offer for a discounted/free cup for being loyalcustomers or reach out to express gratitude through thanks or kind words. Philz Coffee can see who someof the most loyal customers are by seeing who mentions them most. Reaching out to influencers will helpPhilz Coffee fulfill its mission.Independent music artist LegaciLegaci, an independent music artist group from the San Francisco Bay Area, recently toured on JustinBiebers My World 2.0 tour as backup singers. Discovered by Biebers management on YouTube, Legaciwent from recording homemade videos in the living room to touring the world with one of todays biggestsingers. Currently, Legaci is promoting a solo album and tour of their own so identifying and reaching out toinfluencers is important to their marketing initiatives. Legaci should reach out to top influencers by impact asthey are trying to reach and influence the largest audience during promotion. They should also reach out totop influencers by volume because it allows them to connect with users who are already brand ambassadorsas these users are already invested in their music and career by mentioning the brand multiple times.Note:Influencers play a major rolein content going viral.Tip:Use a tool with influenceridentification to help findyour top influencers.Identifying the top influencers is important to businesses because it allows them to reach out to thoseon social networks who can help make a difference in any campaign whether its selling, promoting,or introducing a new brand or product. Remember that consumers believe and are more receptive tothe words and opinions of individuals they trust. Reaching out to and developing relationships with topinfluencers is a powerful strategy, so if you dont know who your influencers are yet, its time to find out.Tip:Hearing directly fromyour favorite company isexciting - reaching out toyour loyal customers willmake them love you more!About Viralheat:Viralheat is the social media management and intelligence company that makes it easy for you to managesocial and put it to work for your business. Trusted by more than 10,000 brands, Viralheat combines socialmedia management and intelligence in a single platform encompassing account management, monitoring,engagement, and analytics. With its comprehensive platform and flexible pricing, Viralheat easily scales asyour social programs and business needs evolve.