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With the fast paced life we currently lead it is difficult to take time out to read a magazine or newspaper. What is the solution to this? Move towards digital! Here are a few reasons why magazines should move to digital and some unique examples.
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Welcome to FoxyMoron!
Why digital?
• 205Mn+ people access the internet in India
• 90Mn Indians use the Internet everyday; a number considerably larger than the reach of newspaper + magazine
• 110Mn Future Confident Indians access the internet from their phone. 60% of these are less than 25 years of age and 60% own Automobiles.
• 96 Mn people on Facebook and 33 Mn on Twitter. Social media is NOW!
Why should magazines go digital?
Convenience
Spread Awareness +
Drive Subscriptions
Get Real Time Feedback
Exploit Opportunities
for Advertising and Tie-ups
Ability to Crowd Source
Content
Why should magazines go digital?
Convenience
Spread Awareness +
Drive Subscriptions
Get Real Time Feedback
Exploit Opportunities
for Advertising and Tie-ups
Ability to Crowd Source
Content
Indians find it difficult to take out time to read print media• Indians lead a hectic and busting life• But they spend approx. 4H 54Mins online daily• They catch up on reading while travelling or even
working
Why should magazines go digital?
Convenience
Spread Awareness +
Drive Subscriptions
Get Real Time Feedback
Exploit Opportunities
for Advertising and Tie-ups
Ability to Crowd Source
Content
Brand looks out for relevant audience on Facebook, Twitter and other Digital Platforms
(through well targeted Paid and Organic means)
Engages audience and spreads awareness
Encourages audience to
subscribe to the magazine
User subscribes to magazine online and has
it delivered to his doorstep.
He/She could also also subscribe for online
content via e-books and apps
Spread Awareness
IncreaseReach
Drive Subscriptions
Why should magazines go digital?
Convenience
Spread Awareness +
Drive Subscriptions
Get Real Time Feedback
Exploit Opportunities
for Advertising and Tie-ups
Ability to Crowd Source
Content
Receive Real Time Feedback
• Social Platforms encourages a two way communication
• A hash tag can be placed below each article encouraging readers to share their personal views on Twitter
• The magazine readers could also scan an image via their Smart Phones to read more about the article online / watch a video
Times of India: Alive App
Why should magazines go digital?
Convenience
Spread Awareness +
Drive Subscriptions
Get Real Time Feedback
Exploit Opportunities
for Advertising and Tie-ups
Ability to Crowd Source
Content
Brands can look out for non competing digital partners to engage in promotions and tie-ups
GoodHomes Magazine India + Pepperfry: Diwali Makeover Activity
• The fans were asked to decorate a corner of their room, using one or all of these elements - diyas, rang, sweets, bling to decorate a corner of their home.
• They then shared a picture of their creation on the GoodHomes Magazine Facebook wall.
• The best entry received a free living room makeover - styled by GoodHomes with products from www.pepperfry.com
Why should magazines go digital?
Convenience
Spread Awareness +
Drive Subscriptions
Get Real Time Feedback
Exploit Opportunities
for Advertising and Tie-ups
Ability to Crowd Source
Content
Brands can leverage crowd sourced information from Social -adds a new dimension to their existing magazine content
Femina Made By You – India’s First Crowd Sourced Magazine Issue
The campaign gave birth to India’s first fully crowd-sourced magazine issue, aptly titled ‘Made By You.’
Platforms used to crowd source content:• Facebook Application • Google Hangout for the editorial team to
meet the contributors• Twitter
#MadeByYou#MistakesMenMake#BadDate#GenderCliches
Femina Made By You – Tweets Received
#MistakesMenMake
#BadDate
Femina Fast Fiction: Femina inspired 11,000+ women to become short story writers
In a first-of-its-kind, integrated campaign, Femina Fast Fiction provided a platform through a microsite for 39 million aspiring amateur writers to showcase their work to voracious readers.
Platforms used to receive stories:• Facebook Application • Twitter
#HappilyEverAfter #OneStormyNight #AndHeWasTheOne
The Vogue Magazine AppVogue Magazine’s December iPad app takes you right inside their December issue and beyond.
Cosmopolitan Magazine uses the digital space to introduce their new editor and chief
Facebook Communities of Popular Magazine Brands
