Author Advantage Magazine - December 2009

Th e Monthly Marketing Magazine For Entrepreneurs, Business Leaders and Idea-Makers

Miracle morning:Finding a new dawn

after the darkest night

Stormy weather:One woman navigates the

turbulent waters of confl ict

Accruing interest:Ideas for your next

cover’s eye-catchingcenterpiece

ADVANTAGE MEDIA GROUP

AuthorAdvantageMag.comA publication of

December 2009

$4.99

Th e gifts of 2009–and the promises of 2010

The gifts of 2009Th at’s a Wrap!Th at’s a Wrap!

Advantage Media Group® is an international media and marketing company with leading businesses in publishing, consulting, and information services. We draw upon the strength of our team to lead with quality and innovation, helping our clients grow their businesses. We share one aim, to be the best total-solutions provider for the clients we serve.

Advantage® is also a leading publisher of business, motivation, and self-help media. A pioneer of author-centric publishing, Advantage provides authors a full range of services and expertise including book and magazine publishing, distribution, marketing, and sales to over 25,000 bookstores, newsstands, and retailers around the globe. Advantage delivers authors the quality, speed, effi ciency, and distribution needed to sell their books and media products worldwide.

Advantage is a leader in:• Book Publishing

• Writing / Editing / Publication / Distribution / Marketing / Sales

• Talk Your Book™ book writing programs and Ghostwriting services

• Custom Magazine Publishing

• Marketing & Media

• Audio

• Video & Television

• Public Relations

• Online Marketing & Web

• Social Media

Do you have a book or magazine project that you would like Advantage to consider for publication? Visit www.AMGBook.com to complete our brief Publishing Questionnaire or contact Alison at 1-866-775-1696 Ext. 103 or [email protected]


D E C E M B E R 2 0 0 9 | A U T H O R A D VA N TA G E | 3

In this Issue

8 Cover StoriesGet your goat: Five simple rules for deciding on a main cover image. By George Stevens

9 Speaking VolumesConveying your key points is essential to getting your message across. By Yolanda Harris

10 Sunrise SemesterHow a dark and tragic event led one Advantage author to a new dawn. By Katherine Miracle

14 Sailing Off the EdgeWitnessing confl ict while on a Greek getaway inspired Ghislaine Labelle to write. By Jennifer Spivey

Publishers of Business, Motivation, and Self-Help Media

advantagefamily.com843.414.5600


Departments:

Advantage Activity:New releases,best sellersp.5

Advantage Peoplep.6

Author Spotlight: Todd Zaugg,Peter-Arthur Smithp.7

Your Advantagep.14

CEO

Adam WittyCOO

Gregg Stebben

Editor & Ar t Director

George StevensCreative Director

Kim Hall

4 Adam by the Numbers

Pages, miles, meetings and e-mails; how does a busy CEO keep track of himself? Some year-end number crunching tells the story of commitment, quality, and future successes. By Adam Witty

“Pat Conroy’s The Prince of Tides is a favorite. I read it and reread it and reread it.”

Jenny Craig, weight-loss expert

Ad Director

Alison MorseContr ibut ing Editor

Yolanda Harris

Contr ibut ing Editor

Jennifer SpiveyEditor ial Director

Denis Boyles

Authors On Books | Th e tide is right...

Author Advantage Issue 3 December 2009 © 2009 Advantage Media Group. All rights reserved. Trademarks used by permission.

4 | A U T H O R A D VA N TA G E | W W W . A U T H O R A D V A N T A G E M A G . C O M

Adam’sAdvantage

Okay, I admit it. I’m rarely sitting still, as most of you know. In fact, over the years, many au-thors have asked “Adam, what exactly do you do?” Since the year’s almost over, I now have an answer–because for once I decided to actu-ally keep track.

Number of books read: 29 Number of miles traveled (by air) 37,615 Number of miles traveled (by car) 3,946 Number of cities visited: 28 Number of states visited: 17 Number of countries visited: 3 Number of authors visited at their home or place of business: 26 Number of personal e-mails received: 6,931 Number of personal e-mails sent: 5,474 Number of hours on the telephone speaking to authors and prospective authors: 718 Number of columns like this I’ve written: 3.

Have you ever tracked your own numbers? You might amaze yourself at just how produc-tive you really are. Sometimes, it’s just a matter of looking at things in a diff erent way.For example, look at the books we’ve published this year. Not in a stack, and not as a number, but as the Christmas tree surrounded by books on the cover of this month’s issue. Th e books under the tree represent just a few of the au-thors that Advantage published in 2009. To all our new authors, I say congratulations and a

Building better ideas for authors and businesses

job well done. May your numbers al-ways rise!More numbers: 2009 has been a fun year at Advantage. We have doubled in size over 2008, both in top line revenue and number of authors served—amid the worst recession since the Great Depression. All of this thanks to you, our authors and clientsAnd what’s in store for 2010? As the old Bach-man-Turner Overdrive song says, “you ain’t seen nothing yet!” Expect surprise and delight as we add new team members, products, servic-es, ideas and support to aid you in the develop-ment and growth of your brand and business.On behalf of everyone associated with Team Advantage, thank you for helping to make 2009 a banner year. We wish you a joyous holiday season, and working together, we will make it a prosperous new year.

With Great Enthusiasm And Spirit!With Great Enthusia

Adam D. Witty, Chief Executive Offi [email protected]

Adam by the numbers| How Advantage’s CEO keeps track of himself

job well done. May your numbers al-ways rise!


AdvantageActivity

Advantage Best Seller List: November 2009Title Author Price Format

1 Enjoy the Ride Steve Gilliland $19.99 Hardcover

2 So, You Want to Write Ann McIndoo $13.99 Paperback

3 Don’t Ever Call Me Ma’am Linda Franklin $15.99 Paperback

4 Other Side of Vision Jay Sterling $25.99 Hardcover

5 My Unfi nished Business Dan Kennedy $18.99 Paperback

6 Voices of Beauty David Johnson $19.99 Paperback

7 License to Chill Steve Gilliland $15.99 Paperback

8 Mum’s the Word Steve Gilliland $19.99 Hardcover

9 Voices of Sudan David Johnson $19.99 Paperback

10 Secrets of Peak Performers Dan Kennedy $15.99 Paperback

New releases from Advantage Authors.Stop Raising EinsteinDiscover the Unique Brilliance In Your Child... And YouTara Kennedy-Kline184 pp.; softcover; $15.99

Discovering Your DawnOnly When You Find Your Dawn Can You Unlock Your True PotentialKatherine Miracle126 pp.; softcover; $12.99

Calming the Waters at WorkHow to Deal with Workplace ConflictsGhislaine Labelle172 pp.; softcover; $14.99

This Won’t Hurt a Bit!The Smart Consumer’s Guide to DentistryCharles Martin, D.D.S.280 pp.; softcover; $19.99


AdvantagePeople

Sharing smiles: Advantage CEO Adam Witty with Advantage author Jennifer Nicole Lee in Coral Gables, Florida discussing the launch of her new magazine (top). Advantage author Bob Phelan and his wife Anne stop by the Advantage offi ces (middle left). Adam with Yolanda Harris of Keynote Publishing (an imprint of Advantage Media Group) enjoying a Cuban meal at Versailles in Miami, Florida (middle right). Advantage Author Barry Wells (right) poses at his Author Immersion Workday with (from l-r) Alison Morse, Jenny Everett and Michelle Pyle.


is a great tool for re-solving fundamen-tal organizational, commercial, strate-gic and operational issues in an optimal manner.

Peter Arthur-Smith founded and built Modern Age lead-ership/ Leadership Solutions, Inc., which off ers groundbreak-ing organizational tools (not technology) that enable executives to lead more than manage. Option solving is one such important decision-making tool with which he has been working for some years now. He has traveled extensively around the world and currently lives with his family in New York City.

i h ff db k

Our recent economic tsunami indicates a crisis in decision making within our business world and society as a whole, says Peter Arthur-Smith in his new book, Smart Decisions. It seems we have developed too much reliance upon our left-brain, and its rational, problem-solving faculties. Our right brain’s intuitive powers are there to make the best judgments in most situ-ations. Option solving is a natural but largely untapped technique to take advantage of our extraordinary intuitive capabilities. Peter’s book enables you to discover the full virtues of this technique and use it in business, pro-fessional and personal situations to make su-perior decisions. Within the business world it

Smart DecisionsPeter Arthur-Smithileadershipsolutions.com

Warrior Sales MonkTodd Zauggwarriorsalesmonk.com

Selling is a balance between seduction and war! Before you go into battle, says vision-ary Todd Zaugg, arm yourself with the hid-den knowledge of the Warrior Sales Monk. Presented in the from of more than sixty il-luminations, Todd shares sales knowledge, theories and advice that will translate into success. Find the balance between the war-rior and the monk in order to increase per-formance.

Todd is the CEO and founder of Matrix Achievement Group, LLC, a global sales force performance improvement fi rm whose mission is to help companies develop and

sustain competi-tive advantage through consult-ing, training, coaching and technology solu-tions. Th e Ma-trix network has trained more than 11,000 sales peo-ple and over 973 sales managers in Fortune 500, Fortune 1000, and start-up companies. Th e Matrix client portfolio reads like a “Who’s Who” of the most revered sales forces in the world. Todd is recognized in the industry as a sales leader, a sales-process engineer and a highly sought-after keynote speaker and facilitator.

AuthorSpotlight


2. Hook the reader. Th ere are thousands of business books with very safe, simple cov-ers. Th ink entrepreneurially! Let yours stand out from the rest. Th e cover of Profi table Persuasion by Advantage author Steve Clark features a big, white goat–a reference to the subtitle and a continuing theme through-out. If it instead showed some nondescript corporate imagery, it would be in danger of blending with the masses. But no one forgets the goat!

3. Choose something emblematic. As with Steve’s goat, it’s important to use the-matic imagery that can be applied to your full marketing mix. Your CVI could be reprised for business cards, advertisements, or even a corporate logo. Th ink ball caps!

4. Don’t underestimate the power of text. Th e right words don’t need any help. Some titles can stand on their own, and the mes-sage can be suitably conveyed without any dominant imagery. Spencer Johnson’s Who Moved My Cheese? is a fi ne example of the title itself serving as the CVI.

5. Consider it from a marketing stand-point. A book is your most powerful mar-keting tool. Your CVI should either play to your existing marketing aesthetic, or serve as a basis for your aesthetic going forward. Th e CVI on the cover of your book takes just as much creativity and careful thought as all the words inside. So don’t default to bland. Go for broke! You just might strike it rich. As staff designer at Advantage Media Group, George Stevens has designed dozens of successful books and other pub-lications. He’s also the producer of Advantage TV Network as well as art director of AUTHOR ADVANTAGE magazine.

Ground Zero | Five simple rules for deciding on a main cover image.

The most important element of your cover is what’s known as the center of visual interest, or CVI. It’s the spot you see fi rst, the graphic nucleus of

your cover, its ground zero, and it deserves your consideration.

Here are fi ve points to keep in mind:

1. Be wary of clichés. Th ere are dozens, but I’ll address the big one: the author photo. Most authors–especially marketers–would love nothing more than to see their smiling face on the cover. It’s not always a bad idea, especially if you’re Jay Leno or Barack Obama. But if you’re not, be sure to ask yourself: “Is this benefi cial to the book?” Unless you’re fa-mous enough to make people involuntarily grab your book off a store shelf, it might be more important to illustrate your message some other way.

CoverStorieswith George Stevens


SpeakingVolumes with Yolanda Harris

Keys to Success

Obviously, the purpose of any presen-tation is to communicate a message. In previous columns, we’ve looked at ways of organizing your informa-

tion and ways to creatively launch a speech. Th is time: Key points.

Keep it simple. To be eff ective, you must be concise, keeping your message simple, yet interesting and memorable. Start by asking yourself these questions:

What is the objective?

What main points must be covered?

What examples can be used?

Keep in mind the objective of your talk to pre-vent going off on a tangent. Limit your main points to avoid overwhelming the audience with information. Th ink about examples and anecdotes that will support your main points. Once you have determined answers to the above questions, work on outlining your de-livery. Th en follow these practical techniques:

Limit key points. Th ree is a good number. By limiting your key points to a few con-cepts, you will help the audience remember material covered. Remember, your presenta-tion is more like a performance than a recital of a research paper. If you have a lot of ma-terial to cover, consider breaking up the in-formation into segments. People will retain information better when points are organized in logical groups.

Often speakers overload the audience with in-formation, feeling they must cover it all. After all if you haven’t explained every detail, you

haven’t done your job, right? Wrong. You risk losing your audience with information overload.

Support points with data, stories and examples. By utilizing these tools, you allow the audience to engage in your presentation, associate with you and better understand your message. Telling a story is always more eff ec-tive than lecturing. Review your supporting material to ensure that it fl ows smoothly and that each story or example relates to the point you are trying to get across.

Reinforce the message. Reinforce the message. Reinforce the message. If you want your message to be remembered, repeat it. Th ere are several ways to achieve this goal without being redundant. How you say it is just as important as what you say. For ex-ample, use images to reinforce your message. People learn and retain information better when it’s reinforced visually. Or get the audi-ence involved with interaction. Above all, be informed–nothing is more persuasive than a authoritative speaker.

In your conclusion, incorporate a brief summary of your key points to drive home the message. Consider ending your presenta-tion with a story or statement that your audi-ence will remember.

As always, practice is essential. Practice un-til you are speaking naturally and can deliver your message with confi dence. Leave your audience feeling engaged and informed. Th at impression will carry over to both your subject matter and you–motivating them to want more! Yolanda Harris is a Florida-based keynote speaking busi-ness consultant. She is founder and president of Th e Keynote Group (thekeynotegroup.com) and Th e Business Of Speaking.


When I became a college instructor, I thought the only gift I could share with students was my experience as a business owner of a market-ing fi rm. I hoped my business and marketing experience would provide value to students. As I grew as an instructor, I wanted to be available and provide resources to students. I never felt that my past would or could be helpful, and it certainly never occurred to me that my stu-dents would share their pain and hurt.

But when a female student came to me with a black eye, that all changed. She told me she felt stupid and thought the world would judge her for making poor choices. I was struck by the diffi culties she had faced in coming forward.

She had assumed that her experiences would have no eff ect on others. It was a lesson for me.

In the years that followed, I began to notice how and where students fail. Th ey struggle with three things: achieving balance, gaining self-respect and asking for help. I recognized myself in these struggles–especially after the murder of two of my college friends.

When I was in college, the relationship choices I made were often dangerous. As a result, I did not deal with the guilt I carried, I was too proud to ask for help, and I became dependant on other people for my happiness. In hind-sight, I realize that we all have to discover our true potential, or what call our “dawn.”

College off ers a lot of lessons, but no amount of education can prepare you for the things you really need to know in life. As one Advantage author discovered, sometimes the only way to a new day is to live through a dark, troubled night.

D E C E M B E R 2 0 0 9 | A U T H O R A D VA N TA G E | 1 1

Your dawn only comes after the dark night of your mistakes, when you ask for forgiveness and become accountable to not making the same mistakes over and over again. Th at be-came the focus on my new book, Discovering Your Dawn. Over the course of the past few years, I have shared diff erent concepts from this book during its development with my students. Many students said that it helped them and that they saw a bigger picture of how to respond, rather than react to diffi cult situations.

Th is is, I suppose, why I have completed the project. At diff erent points, I put it in the bottom drawer, but inevitably someone would enter my life and I would fi nd my-self dragging the manuscript out, no matter how painful, in the hope that someone else’s tragedy might be avoided or handled in a way that embraces survival. On the tail end of adversity or at dark fate’s fi ngertips, I want people to know that no matter how deep they think they are in the darkness, there is light up ahead. I am proof.

As an author, I wanted to be sure the part of my story about my friends murder was handled with dignity and respect. My manu-script was accepted by two publishers–but both of them wanted details of my friends’ deaths. I pulled my manuscript because I didn’t want my friends defi ned by their deaths; I want them to be remembered for their lives. I searched for a publisher with integrity and compassion who helped me show the love and friendship of my friends. I knew that if I self-published the book, the content would have only been a shell of what I wanted to produce. If I had gone along with traditional publishing, I would have been forced to make the book about my friends’ murders, not about the gifts their lives had given me and others. I found Adam Witty on Linked-In and decided to give Advantage Media Group a try.

Th e day I sent this manuscript to Advantage, a friend gave me this quote by Claude T. Bissell:

• Risk more than others think is safe.

• Care more than others think is wise.

• Dream more than others think is practical.

• Expect more than others think is possible.

His words are a template and a touchstone on how I want to live my life. If we lived our lives like this, we would learn from the best--we would be learning from ourselves. We would be that change we want to see in the world. Th ere are great people of faith who have risked more than others think is safe. Harriett Tub-man went back not once, but more than a dozen times to save more than 70 slaves during the Civil War. Mother Teresa cared more than others thought was wise. Martin Luther King had a dream that would change our world. Abraham Lincoln expected more than others thought was possible.

My wish for readers of Discovering Your Dawn is that they can see how to use their past and combine it with their passion to create their fu-ture. My hope is that by becoming accountable for our actions, we can achieve our dreams. Katherine Miracle is the author of Discovering Your Dawn, published by Advantage Media Group. Find out more at miracleresources.com.

Dawn Breaking: Katherine Miracle’s Discovering Your Dawn was published by Advantage Media Group in November.

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eve of publication of Calming the Waters at Work, her account of a cruise gone wrong.

Author Advantage: What gave you the idea to write a book about a bad vacation? Most people just go home an complain.

Ghislaine Labelle: I have led a consulting business for the last 20 years, specializing in teambuilding, team eff ectiveness, confl ict management and healthy work climates.

I’m an organizational psychologist and a fi rm believer that healthy work environment creates more productivity, effi ciency and better reten-tion. I also believe that confl icts are one way of

AuthorAdvantageQ&Aby Jennifer Spivey

Not many people would look at being set adrift with an unhappy crew in the Greek Cyclades as an unexpected benefi t to a much-needed vaca-tion, but most people aren’t Ghislaine Labelle.

Th e diffi cult personalities and the clashes of tem-perament that tilted the decks of a holiday cruise gave her an insightful view of the way small groups are organized and how they can either come together in harmony or fi nd themselves sinking in deep water. Th e result is a souvenir useful to everyone who has been blindsided by stormy meetings and fractious encounters. Au-thor Advantage caught up with Ghislaine on the

Sailing off the edgeHow a vacationing psychologist trapped on a troubled ship in the Mediterranean turned a nightmare at sea into a lesson that launched a book. Th e Author Advantage Q&A with Ghislaine Labelle, author of Calming the Waters at Work.

D E C E M B E R 2 0 0 9 | A U T H O R A D VA N TA G E | 1 3

telling the organization that something needs to be improved.

By writing this book, my purpose was to give a tool to all levels of management, helping them learn how to rapidly detect confl icts within their team and intervene as quickly as possible in order to minimize the negative impacts con-fl ict have on the work climate.

AA: What did you learn in writing your book?

GL: I’ve learned it’s diffi cult to step back and analyze confl ict when you have been involved in a diffi cult situation. Whether you have been just an observer or one of the belligerents, ev-eryone is either concerned or involved when a confl ictual situation arises within a team. So often people make the mistake of thinking that if they are not involved in the fi ght, the situation is not their concern. Th is is false. All confl icts aff ect everyone, in one way or anoth-er, because they have an impact of the quality of the climate around you. In my book, Calm-ing the Waters at Work, I tell the story of a real experience on board a sailboat, how a confl ict between two people, when not managed prop-erly or left unresolved, aff ected the morale and the climate of everyone. It provided a lesson in what all managers and employees need to re-fl ect on: What are their responsibilities related to the quality of their relationships and climate at work? After all, everyone has an impact.

AA: Can you tell us a little about the back-ground to the trip?

GL: I had planned this voyage years ago. I wanted to treat myself well and realize one of my dreams: sailing through the Cyclades in Greece and discovering the beautiful islands and the culture. Well, it turned out it was not so gorgeous or funny on board. We ran into multiple diffi culties as a team that really had an impact on the whole trip. I wondered why I had to go through such a terrible experience on my vacation. Was there a lesson I need to learn from? Th en came the idea of sharing

this experience with others. Th e best possible medium for this was a book. I want to let my readers know that confl icts can be positive. If you learn to grasp the essence, if you are receptive of things you need to improve.

AA: How will you use the book in your profes-sional career?

GL: I would like to expand my speaking ca-reer in the USA and internationally as much as possible. I am confi dent that the experience I have acquired in my professional practice can serve many organizations.

Th is book is one of the tools that can be used to talk more about our confl icts in life and not to be ashamed if we experience them. Try to make them a growing op-portunity instead of avoiding them in the hope that they will eventually disappear. As I said in the book, time is the worst enemy of confl ict resolution.

AA: In what way has this book changed your understanding of what it means to be an author?

GL: I have been published twice in French be-fore working with Advantage so I had an un-derstanding of the process and the impact a book can create on your credibility. With Ad-vantage, I enjoyed every bit of my collabora-tion with every member of the team. Unlike my journey in Greece, this was a unique and wonderful experience. I felt like my work and my ideas were important. And that enhanced the feeling of being the expert and being a credible author and speaker. Ghislaine Labelle is an organizational psychologist and the Advantage author of Calming the Waters at Work. Her website is calmingthewatersatwork.com.

Ghislaine Labelle, author of Calming the Waters at Work


No. 673: Use a Book to Generate Quality Referrals | I ask you, who wants to do business with people who can’t read?

YourAdvantageAdam Witty’s 1001 Best Reasons to Publish a Book

Adam’s Three-Step, No-Fail Referral Plan

you—guaranteeing they will say exactly what you want. You don’t even have to move your lips.

Your friend now has the script. That matters. If you’ve ever cringed when a client describes your business to a referral, you’ll know what I mean.

But your book says it all perfectly. It contains the message your referrals should be getting. It’s delivered not from the garbled retelling of your Uncle Hank or your best friend from Ulan Bator, but from you—in your words, your message, your book. When it comes to a good referral, nobody says it better. Adam Witty is Advantage’s CEO and the author of 21 Ways to Build Your Business with a Book.

1. Write a book that expresses your

views perfectly. We can help you there.

2. Give copies of the book to your friends,

your family and your business associates.

3. Ask them to pass it along to their friends

and business associates.

I have another question for you. What percentage of your new business comes from referrals?

Say, “20 percent,” because that’s the right answer. It’s a rule of thumb. Another rule of thumb: 20 percent will not give referrals at all. That uses up all your thumbs, and leaves you with 60 percent of your clients who probably would refer business to you if you only knew how to ask.

The most profitable businesses report that well over 70 percent of new clients come from referrals. With the cost of advertising and marketing continuing to rise while producing lackluster results, referrals are your best and most cost-effective marketing tool.

You have to do something about this. The answer? My Three-Step Referral Plan. Have a look at the chart on the right. I’ll wait for you...

What’s simpler than that? You’ve suddenly gone from being a friend of a friend to being the expert your friend knows who has written a book. It’s like plastic surgery without the surgery or the plastic. A book just makes you look better.

A book instantly creates a “conversation starter” among clients and friends. In essence, you have greased the skids, making it easier for your clients to give you referrals. Nobody remains silent when they’re handed a book. Unless it’s called My Life as a Mime.

One other thing about being an author. I call it “The Puppetmaster Approach to Getting Good Referrals.” Writing a book allows you to control the message your clients tell their friends about


October 2009

advantagefamily.com

How a $6 million business was built on a book

Inside

Talk Your Book: Three months, three success stories

The blog that grew up to become a best-selling book

SIX WAYS TO TRIPLE YOUR PERSONAL APPEARANCE FEES

A p u b l i c a t i o n o f

Secrets + StrategiesHow NBA legend Pat Williams went from hoops to hardcover–and came out a winner

T H E M O N T H LY M A R K E T I N G M A G A Z I N E O F E N T R E P R E N E U R I A L P U B L I S H I N G

A GREAT MANY of the corporations, organizations, and associations that boast the

most loyal of customers publish a magazine. “Have a peek at the most recent issue” is a saying well observed by the most successful of business pro-fessionals. What makes having your own magazine such a wise investment? Consider these facts:

Build a fence around your customers.It cost 5x more to acquire a new customer than to keep an existing one. One of the keys to ensur-ing that your customers never leave is being “top of mind.” With a magazine, you and your organi-zation are in front of your clients and customers, every single month. When they are ready to re-purchase, you are at the top of their minds, NOT your competition.

A revenue stream.Having a magazine is a great business decision if not simply for the revenue streams it produces. Th e fi rst stream of revenue is circulation, or what most peo-ple would know as subscribers. Th e second stream of revenue is advertising. Other streams of revenue include electronic newsletters, faxes, special reports, and books that come directly from the magazine.

Build celebrity-power for your brand.Th e biggest celebrities and organizations have their own magazine. Why? Th ey understand the power of positioning. By having a magazine of your very own, you too will be on the same level as these other celebrities and mega-organizations.

Get phone calls returned.

You know who they are. But they don’t know who you are. Th ey just ignore your calls and emails like they ignore salespeople. With your own magazine, when you make your next call, they’re thrilled and honored to hear from you...since you’re not a sales-person, but the publisher of a successful magazine.

A source of contentment.Th ere is satisfaction in having your own magazine, knowing that the success of your organization is better assured because of it. To request your com-plimentary copy of 21 Ways to Build Your Busi-ness with a Magazine and learn more about Ad-vantage’s Custom Magazine Publishing services, call Adam at 1-866-775-1696 Ext. 102, e-mail [email protected] or fax your business card to 843-414-5610, Attn: Adam.

Should every organization publish a magazine?Th ere is much to be said for it. It is a prudent marketing investment. It

enhances the public image of the organization. It supports premium prices.

“Hey, you should write a book!!!”

“Oh, sure......and when would

I fi nd the time to do that???”

Let’s face it, if you are a C-level executive you prob-

ably already know that you need to be a

published author. The credibility, authority, and positioning a book brings to you

and your company go unmatched. If you have ever thought of writing a book (or

your colleagues and clients are always telling you that you should)...

...then you deserve to know about Advantage’s TALK YOUR BOOK™ program:

• You talk, we write.

• We edit, you sign-off .

• In as little as 90 days, you have a professionally published book distributed

and available to 25,000+ bookstores and retailers, airport bookstores,

Amazon.com, and all online retailers.

Advantage’s TALK YOUR BOOK™ program is perfect for execs who really

SHOULD write a book, but:

• Don’t have time.

• Don’t like to write or just aren’t good at writing.

• Like to talk more than they like to write.

To request your complimentary

copy of 21 Ways to Build Your Business With a Book and

receive a personal 30-minute Book

Concept Feasibility Consultation:

• Contact Alison: 1.866.775.1696 ext. 103 or [email protected]

• Visit: www.HowToUseABook.com

• Fax your business card to:

843.414.5610, ATTN: Alison

Talk Your Book™A CUSTOM SERVICE OF ADVANTAGE MEDIA GROUP

Documents

Author Advantage Magazine - December 2009