building brands by design - GSA Advantage

b u i l d i n g b r a n d s b y d e s i g n™

BRANDING BRANDING •• GRAPHIC DESIGN GRAPHIC DESIGN •• INNOVATION INNOVATION •• STRATEGY STRATEGY •• MARKETING MARKETING •• NAMING NAMING •• PHOTOGRAPHY PHOTOGRAPHY

MULTIPLE AWARD SCHEDULEProfessional Services, PSC R499, T010Contract Number: 47QRAA18D00DX Contract Period: August 9, 2018 – August 8, 2023 Current: Mod A821, August 25, 2020 Business Size: Small Business, 100% Women Owned For more information on ordering from Federal Supply Schedules go to the GSA Schedules page at GSA.gov.

DEB GNAUPartner [email protected] 513.345.6302

GERALYN CURTIS Partner [email protected] 513.345.6301

THE CHESAPEAKE GROUP INC. 5050 Section Ave, Ste 400 Cincinnati, OH 45212-2052 P 513.345.6300 F 513.345.6304 www.chesapeakegrp.com

General Services AdministrationFederal Supply ServiceAuthorized Federal Supply SchedulePrice List

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!®, a menu-driven database system. The INTERNET address GSA Advantage!® is: GSAAdvantage.gov.

mailto:[email protected]


http://www.chesapeakegrp.com

The Chesapeake Group Inc. www.chesapeakegrp.com | 2

CUSTOMER INFORMATION

1a Table of Awarded Special Item Numbers (SIN) 541430: Graphic Design Services 541922: Commercial Photography Services OLM: Order-Level Materials

1b Lowest price model number See final pricing

1c Hourly rates See final pricing

2 Maximum order 541430: $1,000,000.00541922: $250,000.00OLM: $250,000.00

3 Minimum order $100.00

4 Geographic coverage Domestic only

5 Point(s) of production Same as company address

6 Discount from list prices or statement of net price

Government net prices (discounts already deducted)

7 Quantity discounts 1% ≥ $150,000; 2% ≥ $300,000; 3% ≥ $600,000

8 Prompt payment terms Net 30 days. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9a Notification that government purchase cards are accepted at or below the micro-purchase threshold

Yes

9b Notification whether government purchase cards are accepted or not accepted above the micro-purchase threshold

Will accept

10 Foreign items None

11a Time of delivery Specified on the task order.

11b Expedited delivery Items available for expedited delivery are noted in this price list

Contact contractor

11c Overnight & 2-day delivery Contact contractor for rates.

11d Urgent requirements Contact contractor

12 F.O.B. Points Destination

13a Ordering address Same as company address



CUSTOMER INFORMATION

13b Ordering procedures For supplies and services, the ordering procedures and information on Blanket Purchase Agreements (BPA’s) are found in Federal Acquisition Regulation (FAR) 8.405-3.

14 Payment address Same as company address

15 Warranty provision Contractor's standard commercial warranty

16 Export packing charges Not applicable

17 Terms and conditions of government purchase card acceptance

Contact contractor

18 Terms and conditions of rental, maintenance, and repair

Not applicable

19 Terms and conditions of installation Not applicable

20 Terms and conditions of repair parts indicating date of parts, price lists, and any discounts from list prices

Not applicable

20a Terms and conditions for any other services Not applicable

21 List of service and distribution points Not applicable

22 List of participating dealers Not applicable

23 Preventive maintenance Not applicable

24a Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants)

Not applicable

24b Section 508 compliance The Electronic and Information Technology (EIT) standards can be found at www.Section508.gov/

25 Data Universal Numbering System (DUNS) number

927732180

26 Notification regarding registration in System for Award Management (SAM) database

Registered


RELEVANCEWe use our strategic skills

to identify and create the most engaging,

compelling imagery and messaging for consumers.

COLLABORATIONWe create in a colorful,

familial environment that encourages growth, originality and forward

thinking.

RESULTSWe see design as a tool that makes meaningful

connections between our clients' brands and their

target consumers.


Our brandmark design is the visual expression of our company’s culture and promise to our clients. We focus on making messaging relevant, in

collaborative ways with our team, partners and clients to achieve business results. The triangular shape symbolizes substance and the three colors

represent our colorful personality and melding of diverse talents.


HOW WE’RE DIFFERENT

We see branding & design as storytelling opportunities.

We encourage and value divergent thinking in problem solving and creating solutions.

We customize our approach to client needs & projects.

We fully integrate our workflow from creative to technical.

We believe in the power of “holistic design” to bring projects to life.

We operate as a family as opposed to a hierarchical, departmental organization.

We have a colorful, open environment office space.


BRANDING BRANDING •• GRAPHIC DESIGN GRAPHIC DESIGN •• INNOVATION INNOVATION •• STRATEGY STRATEGY •• MARKETING MARKETING •• NAMING NAMING •• PHOTOGRAPHY PHOTOGRAPHY



Creative Director

Functional Responsibilities

Client contact for creative. Guides creative direction, team ideation and concept creation based on client briefing and pre-design information gathering. Creates the design perspective for each project. Collaborates with design team to develop and finalize concepts. Presents work to client. Oversees entire design process for each project.

Minimum Experience 10 years of graphic design

Minimum Education Bachelor’s Degree, Graphic or Interactive Design Major

Applicable Training Client or customer-side experience such as CPG and five-year co-op degree

Graphic Designer


Concept creation and development, design development and optimization of aesthetics for a broad range of marketing vehicles, visual styles and assignments. Ideation and problem-solving.


Minimum Education Bachelor’s Degree, Graphic or Interactive Design Major

Applicable Training 5-Year Co-op Degree or internship for on-the-job experience preferred.

LABOR CATEGORIESJOB DESCRIPTIONS

Production Artist


Digital preparation of design files for print reproduction. Design conversions to comply with technical specifications, printing and production requirements and processes, client preferences and regulatory information. File administration to align with pre-press workflows.

Minimum Experience 4 years of production art

Minimum Education Bachelor's Degree, Graphic or Interactive Design Major

Applicable Training Technical industry pre-press or printing experience preferred.

Account Supervisor/Manager


Primary client contact. Oversees all aspects of client servicing, project management and business administrative functions such as project proposals, invoicing, budget, tracking and scheduling.

Minimum Experience 10 years (combination of marketing and graphic design)

Minimum Education MBA, Marketing Major

Applicable Training Client or customer-side experience such as CPG (Consumer Packaged Goods)



Prototyper


2D and 3D simulations of the design intent at various stages of each project including beauty comps for Management reviews and final materials. Ability to work with a range of materials, techniques and representation methods.

Minimum Experience 1 year of graphic design education

Minimum Education Bachelor's Degree Candidate, Graphic or Interactive Design Major

Applicable Training On-the-job workshop tools and familiarity with materials.


Copywriter


Creation and development of content for a broad range of marketing vehicles, language styles and communication assignments. Creative content such as ideation, naming, messaging and taglines. Concept statements. Brand Standards, identity statements and style guides. Technical writing such as instructional copy.

Minimum Experience 5 years of marketing/business/design

Minimum Education Bachelor's Degree, Business, English or Graphic Design

Marketing Strategist


Database and primary research analysis, consumer-competitive-marketing assessments, mapping to frame the target landscape(s), crafting of strategic opportunities and considerations to achieve the business objectives or to shape the business vision.

Minimum Experience 10 years of marketing

Minimum Education MBA, Marketing Major

Applicable Training Formal or on-the-job experience of classic marketing strategy methods and business planning.

Proofreader


Meticulous and prompt checking of grammar, spelling and content for accuracy and consistency as well as alignment with the project direction and client preferences. Includes multiple reviews to ensure all revisions are made and correct.

Minimum Experience 5 years of marketing/business/design

Minimum Education Bachelor's Degree, Business, English or Graphic Design Major



Digital Photographer


Creates the photo set, site or environment including styling, lighting, prop selection, set design, and technical details such as a camera angle and exposure based on client objectives and the shoot plan. Provides post-production direction on color and image adjustments.

Minimum Experience 2 years of photography


Applicable Training Photoshop World and/or online training

Photo Director/Supervisor


Primary interface between client and photography team managing the shoot plan, propping and intended effect details. Directs or provides styling. On-site shoot direction. Secures client approvals of the targets, plan and final images. Provides post-production direction on color and image adjustments.




High Resolution Photo Editing & 3D Renderer


High resolution Adobe Photoshop color and image adjustments to optimize the photography and to create Epson proof targets for client approvals and pre-press direction. Digital rendering to simulate the intended 3D look of the design or provide a visualization tool for new product concepting. Includes 3D mapping of graphics to final structures and showing design concepts in final context, e.g. shelf sets.







SIN(S) Job Title Awarded Rate

541430 Account Supervisor/Manager $224.43

541430 Creative Director $224.43

541430 Graphic Designer $124.68

541430 Production Artist $149.62

541430 Marketing Strategist $184.54

541430 Prototyper $87.62

541430 Copywriter $176.00

541430 Proofreader $99.75

541922 Photo Director/Supervisor $149.62

541922 Digital Photographer $149.62

541922 High Resolution Photo Editing & 3D Renderer

$164.58

The rates shown below include the Industrial Funding Fee (IFF) of 0.75%

Service Contract Labor StandardsThe Service Contract Labor Standards (SCLS) applies to this contract as it applies to all services provided. While no specific labor categories have been identified as being subject to SCLS due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CRF 541.300), this contract still maintains the provisions and protections for SCLS eligible labor categories. If and/or when the contractor adds SCLS labor categories/employees to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS matrix identifying the GSA labor category titles, the occupational code, SCLS labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.

LABOR CATEGORIESPRICING



SELECT CLIENTS

Commercial and non-profit: B2Consumer, B2B. Public companies, agencies, retailers and small businesses.


Our job is to make your job, easier.This is our mantra, our rallying cry every day on every project with every client. Servicing our clients with creative thinking and solutions and project management are the core of our business. From all of us at The Chesapeake Group, thank you for your time and consideration of our team to support your graphic design, marketing and strategy needs.

We welcome the opportunity to start a conversation with you.

Deb GnauPartner

The Chesapeake Group Inc.5050 Section Ave, Ste 400Cincinnati, OH 45212-2052513.345.6302

[email protected]


Documents

building brands by design - GSA Advantage