THIS IS YOUR TIas a marketing toolPresetation by: Arman Mirsalari

WHAT IS GROUPON?

Buyers Perspective

▷A free to use daily-deal website/app▷Frequently updated▷Huge savings▷Easy to use▷Large variety

No important precautions requiredfor use

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Sellers Perspective

▷Platform to promote business▷Commission guzzler▷Works or its free▷Loss leader▷Possibility of overnight sensation

A highly calculated and premeditatedexecution strategy is required

What the app looks like -->

What the website looks like

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GROUPON DOS AND DON’T’S

A Sellers Guide for Success

DOS

Groupon DosDos▷Establish Target

Market▷Follow up on

sales/ promote +WOM

▷Do the math▷Set a cut off▷Use discounts

sparingly▷Upsell groupon

redeemers

Benefits▷ Increased visibility▷ No out-of-pocket

advertising costs▷ Build new client

relationships▷ Moves inventory▷ Generates

incremental revenue

EXAMPLE 1:

Did the math• $100 value for $50• Actual cost of

service $48-$53

Prepared Staff• Incentivized staff to

upsell• Pushed lotions and

ointments

Post-sale reinforcement• Emailed $20

coupons• Additional $10 for

referrals• Promoted +WOM

Don’ts

Groupon Don’tsDon’t▷Give something for

nothing▷Offer Groupon’s

frequently▷Neglect customer

service

Downfalls▷ Deals attract

bargain hunters▷ Generally don’t

generate repeat customers

▷ Deals don’t directly generate revenue

EXAMPLE 2:

Didn’t do the math• Offer was for 75%

off dozen cupcakes• Didn’t consider

commision fees

Didn't set CUTOFF• Sold 8500

Groupon’s• 102,000 Cupcakes in

one week!• $20,000 in losses

102000!

Conclusion

GROUPON IS AS VALUABLE

AS YOU MAKE IT!