THIS IS YOUR TIas a marketing toolPresetation by: Arman Mirsalari
WHAT IS GROUPON?
Buyers Perspective
▷A free to use daily-deal website/app▷Frequently updated▷Huge savings▷Easy to use▷Large variety
No important precautions requiredfor use
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Sellers Perspective
▷Platform to promote business▷Commission guzzler▷Works or its free▷Loss leader▷Possibility of overnight sensation
A highly calculated and premeditatedexecution strategy is required
What the app looks like -->
What the website looks like
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GROUPON DOS AND DON’T’S
A Sellers Guide for Success
DOS
Groupon DosDos▷Establish Target
Market▷Follow up on
sales/ promote +WOM
▷Do the math▷Set a cut off▷Use discounts
sparingly▷Upsell groupon
redeemers
Benefits▷ Increased visibility▷ No out-of-pocket
advertising costs▷ Build new client
relationships▷ Moves inventory▷ Generates
incremental revenue
EXAMPLE 1:
Did the math• $100 value for $50• Actual cost of
service $48-$53
Prepared Staff• Incentivized staff to
upsell• Pushed lotions and
ointments
Post-sale reinforcement• Emailed $20
coupons• Additional $10 for
referrals• Promoted +WOM
Don’ts
Groupon Don’tsDon’t▷Give something for
nothing▷Offer Groupon’s
frequently▷Neglect customer
service
Downfalls▷ Deals attract
bargain hunters▷ Generally don’t
generate repeat customers
▷ Deals don’t directly generate revenue
EXAMPLE 2:
Didn’t do the math• Offer was for 75%
off dozen cupcakes• Didn’t consider
commision fees
Didn't set CUTOFF• Sold 8500
Groupon’s• 102,000 Cupcakes in
one week!• $20,000 in losses
102000!
Conclusion
GROUPON IS AS VALUABLE
AS YOU MAKE IT!