Google Tracking To Identify Trending Topics In Real Time

Google Trends

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user. The tool allows for the tracking of various words and phrases that are typed into Google’s search-box.

Search Quotas

Google has incorporated quota limits for Trends searches. This limits the number of search attempts available per user/IP/device. Users have reported reaching this limit after a single attempt.

An error message is displayed asking the user to try later. Details of quota limits have not yet been provided, but it may depend on geographical location or browser privacy settings.

Google Hot Trends

Google Hot Trends is an addition to Google Trends which displays the top 20 hot, i.e., fastest rising, searches (search-terms) of the past hour in the United States. This is for searches that have recently experienced a sudden surge in popularity

For each of the search-terms, it provides a 24-hour search-volume graph as well as blog, news and web search results. Hot Trends has a history feature for those wishing to browse past hot searches. Hot Trends can be installed as an iGoogle Gadget. Hot Trends is also available as an hourly Atom web feed.

Google Trends For Websites

Since 2008 there has been a sub-section of Google Trends which analyses traffic for websites, rather than traffic for search terms. This is a similar service to that provided by Alexa Internet.

The Google Trends for Websites became unavailable after the September 27th, 2012 release of the new google trends product.

Google Trends API

An API to accompany the Google Trends service was announced by Marissa Mayer, then vice president of search-products and user experience at Google. This was announced in 2007, and so far has not been released.

A few unofficial Google Trends API tools have been released, along with a wiki detailing them and simple access to Google Trends data.

Google Insights For Search

Google Insights for Search was a service by Google similar to Google Trends, providing insights into the search terms people use in the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country's map.

It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms.

Term order is important in searches, and that different results will be found if keywords are placed in a different order.

On September 27, 2012, Google Insights for Search was closed and merged into Google Trends again.

Product B

Product A

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Google Tracking In Real Time

In its biggest update since 2012, Google Trends announced a number of new updates today, including “minute-by-minute, real-time” data, the integration of YouTube and Google News data to determine trending topics, and a refreshed homepage.

According to the announcement on Google’s official blog, the real-time data is based on its more than 100-billion searches being performed every month.

Google Trends Now Tracking YouTube & Google News To Identify Trending Topics

In Real-Time

Minute-By-Minute, Real-Time Data

Google is now tracking trends on YouTube and Google News, and combining data from all three areas to determine which topics and stories are gaining the most traction.

Redesigned Homepage

Google has also launched a new “story-centric” Homepage that focuses on the topics currently

ranking.

Explore Trends

Trending Searches

Trending On YouTube

Top Charts

Conclusion

We are going to dive into the minute-by-minute search interest around Steph Curry after last night’s Warriors’ win. No matter what your interests are, we hope you’ll visit the new Google Trends to explore your favorite topics and better understand the world around us.

Thank you !

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