WHY DON’T YOU

LIKE ME?

An Insight into

Brand-Consumer Relationships

and Managing Loyalty

WHY SHOULD CONSUMERS LIKE YOU?

THE RELATIONSHIP

BEGINS WITH THE CONSUMER

AND CONTINUES TO THE BRAND

THE 4Ps HAVE CHANGED

SAY HELLO TO

THE 7Ps OF SOCIAL MEDIA MARKETING

POSITIONPERFORMANCE

PROXIMITYPRICE

PRESENCEPERCEPTIONPROMOTION

WHAT’S HAPPENING IN 2015…

GIVE ME YOUR WALLET… NOW

LET’S GO SHOPPING…

YOUR DEVICE IS A SOCIAL BEING…

WHAT IS PRIVACY ANYWAY?

THE AGE OF ANTISOCIALISM…

THE ONLINE WORLD IS CHALLENGING

HOW MUCH IS TOO MUCH?

DO I KNOW YOU?

THANK YOU FOR

CALLING CUSTOMER SERVICE

HOW CAN OUR CEO HELP YOU?

KNOWLEDGE IS POWER

CREATE SUSTAINABLE BRAND

GROWTH

ENGAGEMENT = LOYALTY + COMMUNICATION

THE PLATFORM DOESN’T MATTER

IT’S NOT ABOUT LOYALTY CARDS

IMPROVE STAKEHOLDER LOYALTY

MARRY INBOUND & OUTBOUND

CLEAR OBJECTIVES DRIVE METRICS

DRIVE GROWTH & PROFITABLITY

IMPROVE BRAND SHARABILITY

REDUCE COMPETITOR AFFAIRS

FORGET PROGRAMS

CREATE PRODUCTS

BUILD NATURAL ROI

FREQUENT VISITSSPEND PER VISIT

PROMOTION PARTICIPATIONCOST OF REWARDS

COST OF PROGRAMSNET REVENUE INCREASE

QUALITY DRIVES QUANTITY

INTEGRATE MEDIA, CUSTOMER &

TRANSACTION TOUCHPOINTS

DERIVE CONSOLIDATED CONSUMER DATA

UNDERSTANDTHE SEGMENT OF ONE

BUILD THE RELATIONSHIP

Questions for the speaker

@INpressionist

in.linkedin.com/in/shyamnair/en