WHY DON’T YOU LIKE ME?
An Insight into
Brand-Consumer Relationships and Managing Loyalty
WHY SHOULD CONSUMERS LIKE YOU?
THE RELATIONSHIP BEGINS WITH THE CONSUMER
AND CONTINUES TO THE BRAND
THE 4Ps HAVE CHANGED
SAY HELLO TO THE 7Ps OF SOCIAL MEDIA MARKETING
POSITION PERFORMANCE
PROXIMITY PRICE
PRESENCE PERCEPTION PROMOTION
WHAT’S HAPPENING IN 2015…
GIVE ME YOUR WALLET… NOW
LET’S GO SHOPPING…
YOUR DEVICE IS A SOCIAL BEING…
WHAT IS PRIVACY ANYWAY?
THE AGE OF ANTISOCIALISM…
THE ONLINE WORLD IS CHALLENGING
HOW MUCH IS TOO MUCH?
THANK YOU FOR CALLING CUSTOMER SERVICE
HOW CAN OUR CEO HELP YOU?
KNOWLEDGE IS POWER
CREATE SUSTAINABLE BRAND GROWTH
ENGAGEMENT = LOYALTY + COMMUNICATION
THE PLATFORM DOESN’T MATTER
IT’S NOT ABOUT LOYALTY CARDS
IMPROVE STAKEHOLDER LOYALTY
MARRY INBOUND & OUTBOUND
CLEAR OBJECTIVES DRIVE METRICS
DRIVE GROWTH & PROFITABLITY
IMPROVE BRAND SHARABILITY
REDUCE COMPETITOR AFFAIRS
FORGET PROGRAMS CREATE PRODUCTS
BUILD NATURAL ROI
FREQUENT VISITS SPEND PER VISIT
PROMOTION PARTICIPATION COST OF REWARDS
COST OF PROGRAMS NET REVENUE INCREASE
QUALITY DRIVES QUANTITY
INTEGRATE MEDIA, CUSTOMER & TRANSACTION TOUCHPOINTS
DERIVE CONSOLIDATED CONSUMER DATA
UNDERSTAND THE SEGMENT OF ONE
BUILD THE RELATIONSHIP Questions for the speaker
@INpressionist
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